2009 China Media Yearbook & Directory

Content

• Part One: Yearbook
  • Chapter 1: Tv Policy & Regulation
    • 1.1 Introduction
    • 1.2 Pay Tv Channels
    • 1.3 Iptv And Mobile Tv
    • 1.4 Tv Dramas
    • 1.5 Entertainment
    • Box 1.5: Sarft Talent Show Regulations
    • 1.6 News And Current Affairs
    • 1.7 Children And Youth
    • 1.8 Officials, Presenters And Professional Talent
    • 1.9 Advertising
    • 1.10 Intellectual Property Rights And Legal Cases
    • 1.11 Foreign Channels
    • Box 1.11: Sarft-Approved Foreign Tv Channels
    • 1.12 Looking Forward
  • Chapter 2: Tv Content
    • 2.1 Introduction
    • 2.2 Channels
    • 2.3 Tv Drama
    • 2.4 Reality & Talent Shows
    • 2.5 Entertainment
    • 2.6 Tv Stars
    • 2.7 News And Current Affairs
    • 2.8 Factual
    • 2.9 Sport
    • 2.10 Olympics
    • 2.11 Children And Youth
    • 2.12 Education
    • 2.13 Overseas Channels
    • 2.14 International Content
    • 2.15 Events & Awards
    • 2.16 Looking Forward
    • Box 2.16: Interview With Maggie Zhou Of Wings Media
  • Chapter 3: Tv Networks
    • 3.1 Introduction
    • 3.2 Digital Standards
    • 3.3 Terrestrial Networks
    • 3.4 Digital Cable Networks
    • 3.5 Set-Top Boxes
    • 3.6 Digital Satellite Networks
    • 3.7 Digital Mobile Networks
    • 3.8 Mass Mobile Networks
    • 3.9 Iptv Networks
    • 3.10 Converged Networks
    • 3.11 Hd Networks
    • 3.12 Looking Forward
  • Chapter 4: Advertising
    • 4.1 Introduction
    • 4.2 Policy And Regulation.
    • Box 4.2: Advertisements Banned In China
    • 4.3 Celebrity Endorsement .
    • 4.4 Tv
    • 4.5 Print
    • 4.6 Outdoor
    • 4.7 Internet
    • 4.8 Mobile
    • Box 4.8: Interview With Joshua Maa Of Madhouse .
    • 4.9 Brands .
    • 4.10 Agencies
    • 4.11 Looking Forward
  • Chapter 5: Print
    • 5.1 Introduction
    • 5.2 Policy And Regulation.
    • 5.3 Publishing Licenses
    • 5.4 Retail, Wholesale And Printing
    • 5.5 Operators
    • 5.6 Public Listings
    • 5.7 News And Current Affairs
    • 5.8 Advertising
    • 5.9 Distribution And Circulation
    • 5.10 Going Global
    • 5.11 Foreign Investment In Chinese Publications
    • Box 5.11: Interview With Jo Lusby Of Penguin China
    • 5.12 Looking Forward
  • Chapter 6: Film
    • 6.1 Introduction
    • 6.2 Production
    • Box 6.2a: Interview With Yang Shu, Freelance Cinematographer
    • Box 6.2b: High Profile Mainland-Foreign Co-Productions
    • 6.3 Imported Films
    • Box 6.3: Interview With Wolfgang Wilke Of Action Concept
    • 6.4 Funding
    • 6.5 Projection
    • 6.6 Box Office
    • 6.7 International Participation
    • 6.8 Piracy
    • 6.9 Looking Forward
  • Chapter 7: New Media
    • 7.1 Introduction
    • 7.2 Policy And Regulation.
    • 7.3 The State Of The Web
    • 7.4 Electronic Commerce
    • 7.5 Online Gaming
    • 7.6 Mobile Applications
    • 7.7 The Developer Factor
    • 7.8 Looking Forward
    • Box 7.8: Interview With Dan Brody Of Tudou.Com
  • Chapter 8: Sponsored Articles
    • Lic In The Olympic Year
• Part Two: Statistics
  • Chapter 1: Tv Statistics
    • 1.1 Tv Facts
    • 1.2 Top 10 Channels By Market Share And Ratings In Beijing, Shanghai And Guangzhou
    • 1.3 Top Genres By Ratings In Beijing, Shanghai And Guangzhou
    • 1.4 Top 5 Programs By Ratings In Beijing, Shanghai And Guangzhou
    • 1.5 Channel Penetration In 11 Cities
    • 1.6 11 Cities Viewing Hours Per Person Per Day
    • 1.7 Channel Share In 11 Cities
    • 1.8 Cctv Share And Ratings In 11 Cities
    • 1.9 Top 5 Provincial Satellite Tv Channels By Reach Nationwide
    • 1.10 Top 5 Provincial Satellite Tv Channels By Reach In 5 Key Cities
    • 1.11 Top 5 Provincial Satellite Tv Channels By Subscribers Nationwide
    • 1.12 Top 5 Provincial Satellite Tv Channels By Subscribers In 5 Key Cities
    • 1.13 Top 10 Viewers' Favorite Program Genres Nationwide
    • 1.14 Top 10 Favorite Program Genres For Men
    • 1.15 Top 10 Favorite Program Genres For Women
    • 1.16 Domestic Tv Dramas Licensed For Distribution By Sarft
    • 1.17 Domestic Tv Animation Production By Province Or Key Institution
    • 1.18 Top 8 Studios Producing Original Tv Animations
    • 1.19 Top 10 Cities Producing Original Tv Animations
    • 1.20 National Animation Industry Bases By Production Output
    • 1.21 Animation Co-Productions Approved By Sarft
  • Chapter 2: Film Statistics
    • 2.1 Highlights From China's Film Industry
    • 2.2 Total Box Office Receipts (Us$)
    • 2.3 Number Of Domestic Feature Film Productions
    • 2.4 Top 5 Cinema Chains By Box Office Revenue
    • 2.5 Top 10 Domestic Films By Box Office Revenue (Jan. 1, 2007-Jan. 1, 2008)
    • 2.6 Top 10 Imported Films By Box Office Revenue (Jan. 1, 2007-Jan. 1, 2008)
    • 2.7 Overseas Films Licensed For Release
    • 2.8 Co-Productions Approved By Sarft
    • 2.9 Assisted Productions Approved By Sarft
  • Chapter 3: New Media Statistics
    • 3.1 Size Of The Online Ad Market In China
    • 3.2 Online Adspend By Industry
    • 3.3 Chinese Internet Media Organizations By Market Share
    • 3.4 Internet Ad Formats By Market Share
    • 3.5 Website Formats By Market Share
    • 3.6 Chinese Internet User Numbers
    • 3.7 Internet Access Methods
    • 3.8 Chinese Internet Users By Gender
    • 3.9 Chinese Internet Users By Age
    • 3.10 Chinese Internet Users By Monthly Income
    • 3.11 Broadband Subscribers In China
    • 3.12 Online Video Users Vs Other Netizens
    • 3.13 The Favorite Program Genres Of Online Video Users
    • 3.14 Tv Watching Trends For Chinese Netizens
    • 3.15 Online Game Market Value In China
    • 3.16 Top 15 Online Game Operators By Market Value
    • 3.17 Online Game Operators By Market Share
    • 3.18 China Search Engine Market Value
    • 3.19 Market Value Of Internet Ads By Ad Type
    • 3.20 Search Engine Users In China
    • 3.21 Chinese Search Engines By Ad Market Share
    • 3.22 Chinese Search Engines By Ad Market Share
    • 3.23 Search Engine Penetration Rates
    • 3.24 Chinese Mobile Phone Users
    • 3.25 Popular Mobile Value-Added Services
    • 3.26 Mobile Instant Messaging Service Users In China
    • 3.27 Mobile Push E-Mail Users In China
    • 3.28 Mobile Search Users In China
    • 3.29 Mobile Game Users In China
    • 3.30 Mobile Tv Users In China
    • 3.31 Wireless Search Users In China
    • 3.32 Wireless Search Users By Gender
    • 3.33 Wireless Search Users By Age
    • 3.34 Wireless Search Users By Monthly Income
    • 3.35 Popular Wireless Search Engines By Market Share
    • 3.36 Popular Wireless Search Queries
    • 3.37 Wireless Search Engine User Satisfaction Levels
    • 3.38 Wireless Search Engine User Complaints
    • 3.39 Estimated Iptv User Growth
    • 3.40 In-Vehicle Tv Sets On Public Transport In China
  • Chapter 4: Print Statistics
    • 4.1 Newspapers And Magazines By Adspend
    • 4.2 Top 10 Newspapers By Adspend
    • 4.3 Top 5 Metropolitan Newspapers By Adspend
    • 4.4 Top 5 It Newspapers By Adspend
    • 4.5 Top 5 Financial And Economic Newspapers By Adspend
    • 4.6 Top 10 Magazines By Adspend
    • 4.7 Top 5 Fashion Magazines By Adspend
    • 4.8 Top 5 It Magazines By Adspend
    • 4.9 Top 5 Finance And Business Magazines By Adspend
  • Chapter 5: Advertising Statistics
    • 5.1 China Advertising Industry Turnover
    • 5.2 Ad Spend By Province/Municipal
    • 5.3 Top 20 Media Units By Ad Turnover
    • 5.4 Top 10 Ad Agencies By Growth Rate On Turnover
    • 5.5 Top 10 Ad Agencies By Growth Rate On Revenue
    • 5.6 Top 10 Media Companies By Growth Rate On Turnover
    • 5.7 Top 10 Agencies By Ad Turnover
    • 5.8 Top 10 Ad Agencies By Ad Revenue
    • 5.9 Product Categories By Ad Turnover
    • 5.10 Top 10 Outdoor Ad Companies By Outdoor Ad Revenue
    • 5.11 China Adspend Yoy Growth % In Different Media 2005-
    • 5.12 Total Amount Of Cctv Prime-Time Advertising Auction (Rmb)
• Part 3 Directory
  • Chapter 1: General
    • Media Regulatory Bodies & Industry Associations.
  • Chapter 2: Broadcast
    • Tv & Radio Stations
    • Pay-Tv Operators
    • Foreign Satellite Channels
    • Production & Distribution Companies
    • Game Developers & Operators
    • Mobile Platforms & Content Providers
  • Chapter 3: Film
    • Film Studios & Services
  • Chapter 4: Print
    • Publishing Groups
    • Newspapers
    • Magazines
  • Chapter 5: Advertising & Media Services
    • Advertising Companies
    • Media Services
    • Appendix - Laws & Regulations
    • Policies On Encouraging Development Of Digital Television Industry
    • Administrative Provisions On Internet Video Service Providers
  • List Of Abbreviations
    • Index