Analysis Report on China Publishing & Printing Industry

There are 28,561 enterprises in Chinese press and publishing industry with annual output of about RMB 110 billion, accounting for 40% of the whole printing industry. At present, China publishing and printing enterprises are constantly accelerating the reform, tending towards Group Company and introducing foreign capital in the fierce market competition. The development of Chinese publishing & printing industry is mainly affected by Chinese macro policy like the western development and reducing the students' burdens and environmental protection policy. The countermeasures for the future development of Chinese publishing & printing industry are idea innovation, adjustment of product structure, strengthening the reform force and boosting enterprise's informatization construction.