Business of Consumer Book Publishing 2008

Publication Date	June 2008
Publisher	Simba Information
Product Type	Report
Pages	290
ISBN Number	not applicable
Product Code	SIM00015

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Summary

Business of Consumer Book Publishing 2008 is the premier source of market intelligence on the state of the U.S. trade book industry.

From Simba's exclusive study of 19 major subject categories to in-depth bestseller analysis from three leading lists to distribution and retailing trends, this report is the only publication that provides facts, figures and forecasts on the entire market, from publishers to distributors to retailers.

Business of Consumer Book Publishing 2008 delves into the fight for market share among leading publishers, uncovers the facts behind which books reach the bestseller lists and why, and examines the impact of the online medium and the proliferation of big-box stores on book retailing.

Our category analysis chapter provides title output, sales, case studies, and analysis of leading publishers and bestselling titles for the following subjects:

Art
Biography
Business
Classic literary fiction
Computers
Cookbooks
Gardening
Graphic novels
Health & fitness
How-to
Mystery
Political commentaries/current events
Reference
Religious/inspirational
Romance
Science fiction/fantasy
Self-help
Sports
Travel

This report is a "must-have" for any executive who wants to stay on top of a rapidly changing market. Can you afford to make decisions without access to the same market intelligence that your competitors are using?

Business of Consumer Book Publishing 2008, the latest market intelligence from Simba Information, brings you the inside story on what's happening at publishing houses, bookstores, box stores and retailers right now.

Category Analysis: Simba's trademark analysis of 19 major categories of consumer trade books, completely updated for 2008 -- make your list development decisions with clarity and confidence
Expanded Publisher Profiles: Details on 20 leading houses and how they stack up by revenue, title output and category dominance, as well as Simba's exclusive perspective on each publisher's strategy for the coming year
Analysis of the Retail Sector: A comprehensive look at where books are selling best and what's motivating those sales, the latest on online bookselling PLUS profiles of the nation's leading retailers

Content

Methodology
Executive Summary
Chapter 1: Overview of the U.S. Consumer Book Market
- Introduction
- Trade Industry Performance: Then and Now
- AAP: Category Performance in 2007
- Adult Hardcover
- Adult Trade Paperback
- Adult Mass Market
- Childrens & Young Adult Hardcover
- Childrens & Young Adult Paperback
- Audiobooks
- Electronic Books
- Religious Books
- Leading U.S. Consumer Book Publishers
- Random House
- Penguin Group
- Scholastic
- HarperCollins
- Simon & Schuster
- Hachette Book Group
- Harlequin
- John Wiley & Sons
- Holtzbrinck (Macmillan)
- Thomas Nelson
- Encyclopaedia Britannica
- Rodale
- Hyperion
- Houghton Mifflin
- Andrews McMeel
- Workman Publishing
- McGraw-Hill
- Tyndale House
- Health Communications Inc.
- Kensington Publishing
List of Tables
- Table 1.1: Growth of the Consumer Book Publishing Industry, 2005-2008P
- Table 1.2: Domestic Net Sales of Consumer Books by Book Type, 2006-2007
- Table 1.3: Consumer Book Publishers, U.S.-Only Revenue Growth, 2006-2008P
Chapter 2: Current Trends in Consumer Book Publishing
- Introduction
- The Fueling of the Price War
- The Growing Power of Authors
- The Retailing Giants May Bring Fragmentation and Increase Influence
- The Uncomfortable Dance with the Internet Continues
- Finding Readers Remains a Challenge
- Other Changes Causing Slow (or No) Growth
- Profits Among Leading Trade Publishers
- Mergers & Acquisitions Still Relatively Silent
- New Imprints and Business Expansion
- 2007 Bestsellers
- Top Performing Books
- New Books
- Top Titles Overall
- Top Authors
- Top Imprints
- Top Categories
- Number of Bestsellers, Imprints Growing
- New York Times Bestsellers
- Publishers Combat Global Book Piracy
List of Tables
- Table 2.1: Overview of Book Purchasing Population
- Table 2.2: Publishers Profitability, 2007 vs. 2006
- Table 2.3: Key M&A Activity, 2005-Q1 2008
- Table 2.4: Top 50 New Titles, January-December 2007
- Table 2.5: Best Performing Books, 2003-2007
- Table 2.6: Top 50 Titles, January-December 2007
- Table 2.7: Best Performing Authors, 2003-2007
- Table 2.8: Top 50 Authors, January-December 2007
- Table 2.9: Best Performing Imprints, 2003-2007
- Table 2.10: Top 50 Imprints, January-December 2007
- Table 2.11: Best Performing Categories, 2003-2007
- Table 2.12: Top 50 Categories, January-December 2007
- Table 2.13: Average Weeks on Lists
- Table 2.14: Average Titles per Author on Lists
- Table 2.15: Average Weeks on Lists
- Table 2.16: New to Database
- Table 2.17: Special 301 Recommendations: IIPA 2007 Estimated Trade Losses Due to Copyright Piracy
Chapter 3: Trade Book Publishing: Category Analysis
- Introduction
- General Title Output
- Art Books
- Size of the Art Book Category
- Leading Art Book Publishers: Title Output and Revenue
- Harry N. Abrams
- Taschen
- Hachette
- Abbeville Press Inc.
- Dorling Kindersley
- Biographies
- Size of the Biography Book Category
- Leading Biography Book Publishers: Title Output and Revenue
- Random House
- Simon & Schuster
- HarperCollins
- Penguin Group (USA)
- Business Books
- Size of the Business Book Category
- Leading Business Book Publishers: Title Output and Revenue
- John Wiley & Sons
- HarperCollins
- McGraw-Hill
- Hachette
- Random House
- Classic Literary Fiction
- Size of the Classic Literary Fiction Market
- Leading Classic Literary Fiction Publishers: Title Output and Revenue
- Penguin Group
- Oxford University Press
- Random House
- Houghton Mifflin
- Simon & Schuster
- Computer/Technology Books
- Size of the Computer Book Market
- Leading Computer Book Publishers: Title Output and Revenue
- Pearson
- John Wiley & Sons
- Thomson Learning
- Microsoft Press
- McGraw-Hill
- Cookbooks
- Size of the Cookbook Market
- Leading Cookbook Publishers: Title Output and Revenue
- Random House
- Simon & Schuster
- Rodale Press
- Hachette
- John Wiley & Sons
List of Graphs
Graphic Novels
- Size of the Graphic Novel Market
- Leading Graphic Novel Publishers: Title Output and Revenue
- Random House (Del Rey)
- Viz Graphic Novels
- DC Comics
- Marvel Enterprises Inc.
- Dark Horse Comics
Health & Fitness Books
- Size of the Health & Fitness Book Market
- Leading Health & Fitness Book Publishers: Title Output and Revenue
- Rodale
- Random House
- Penguin Group
- Simon & Schuster
- John Wiley & Sons
- HarperCollins
- How-To-Books
- Size of the How-To Book Market
- How-To Title Output
Mystery Books
- Size of the Mystery Book Market
- Leading Mystery Book Publishers: Title Output and Revenue
- Random House
- Penguin Group
- Hachette
- Simon & Schuster
St. Martins Press
- Political Commentaries/Current Events
- Size of the Political Commentary/Current Events Book Market
- Leading Political Book Publishers: Title Output and Revenue
- Simon & Schuster
- Random House
- Penguin Group
- HarperCollins
- Perseus Books (PublicAffairs)
Reference Books
- Size of the Reference Book Market
- Leading Reference Book Publishers: Title Output and Revenue
- Pearson
- HarperCollins
- Encyclopaedia Britannica
- Houghton Mifflin Harcourt
- John Wiley & Sons
Religious/Inspirational Books
- Size of the Religious/Inspirational Book Market
- Leading Religious/Inspirational Book Publishers: Title Output and Revenue
- Thomas Nelson
- HarperCollins
- Tyndale House Publishing
- Baker Publishing Group
- Random House
Romance Books
- Size of the Romance Book Market
- Leading Romance Book Publishers: Title Output and Revenue
- Harlequin
- Random House
- Penguin Group
- HarperCollins
- Kensington Books
Science Fiction/Fantasy Books
- Size of the Science Fiction/Fantasy Book Market
- Leading Science Fiction/Fantasy Book Publishers: Title Output and Revenue
- Scholastic
- Random House
- Tor Books
- Simon & Schuster
- Penguin Group
Self-Help Books
Size of the Self-Help Book Market
- Leading Self-Help Book Publishers: Title Output and Revenue
- Simon & Schuster
- Random House
- HarperCollins
- Health Communications Inc.
- Penguin Group
Sports Books
- Size of the Sports Book Market
- Leading Sports Book Publishers: Title Output and Revenue
- Random House
- Simon & Schuster
- HarperCollins
- W.W. Norton
Travel Books
- Size of the Travel Book Market
- Leading Travel Book Publishers: Title Output and Revenue
- John Wiley & Sons
- Random House
- Globe Pequot Press
- Rough Guides
List of Tables
- Table 3.1: Estimated Revenue of Market Categories, 2007
- Table 3.2: Size of Market Categories, 2008P
- Table 3.3: Title Output by Category, 2008P
- Table 3.4: Estimated Size of the Art Book Market by Revenue, 2004-2008P
- Table 3.5: New Art Titles vs. All New Titles Released, 2003-2007
- Table 3.6: Leading Art Book Publishers by Estimated Revenue, 2006-2008P
- Table 3.7: Bestselling Art Books, 2007
- Table 3.8: Trends in Biography/Autobiography Subcategories
- Table 3.9: Estimated Size of the Biography Book Market by Revenue, 2004-2008P
- Table 3.10: New Biography Titles vs. All New Titles Released, 2003-2007
- Table 3.11: Leading Biography Book Publishers by Estimated Revenue, 2006-2008P
- Table 3.12: Bestselling Biography Books, 2007
- Table 3.13: Estimated Size of the Business Book Market by Revenue, 2004-2008P
- Table 3.14: New Business Titles vs. All New Titles Released, 2003-2007
- Table 3.15: Leading Business Book Publishers by Estimated Revenue, 2006-2008P
- Table 3.16: Bestselling Business Books, 2007
- Table 3.17: Estimated Size of the Classic Literary Fiction Market by Revenue, 2004-2008P
- Table 3.18: New Classic Literary Fiction Titles vs. All New Titles Released, 2003-2007
- Table 3.19: Leading Classic Literary Fiction Book Publishers by Estimated Revenue, 2006-2008P
- Table 3.20: Bestselling Classic Literary Fiction Books, 2007
- Table 3.21: Estimated Size of the Computer Book Market by Revenue, 2004-2008P
- Table 3.22: New Computer Titles vs. All New Titles Released, 2003-2007
- Table 3.23: Leading Computer Book Publishers by Estimated Revenue, 2006-2008P
- Table 3.24: Estimated Size of the Cookbook Market by Revenue, 2004-2008P
- Table 3.25: New Cookbooks vs. All New Titles Released, 2003-2007
- Table 3.26: Leading Cookbook Publishers by Estimated Revenue, 2006-2008P
- Table 3.27: Bestselling Cookbooks, 2007
- Table 3.28: Estimated Size of the Graphic Novel Market by Revenue, 2004-2008P
- Table 3.29: New Graphic Novel Titles vs. All New Titles Released, 2003-2007
- Table 3.30: Leading Graphic Novel Publishers by Estimated Revenue, 2006-2008P
- Table 3.31: Bestselling Graphic Novels, 2007
- Table 3.32: Estimated Size of the Health & Fitness Book Market by Revenue, 2004-2008P
- Table 3.33: New Health & Fitness Titles vs. All New Titles Released, 2003-2007
- Table 3.34: Leading Health & Fitness Book Publishers by Estimated Revenue, 2006-2008P
- Table 3.35: Bestselling Health & Fitness Books, 2007
- Table 3.36: Estimated Size of the How-To Book Market by Revenue, 2004-2008P
- Table 3.37: New How-To Titles vs. All New Titles Released, 2003-2007
- Table 3.38: Bestselling How-To Books, 2007
- Table 3.39: Estimated Size of the Mystery Book Market by Revenue, 2004-2008P
- Table 3.40: New Mystery Titles vs. All New Titles Released, 2003-2007
- Table 3.41: Leading Mystery Book Publishers by Estimated Revenue, 2006-2008P
- Table 3.42: Bestselling Mystery Books, 2007
- Table 3.43: Estimated Size of the Political Commentary/Current Events Book Market by Revenue, 2004-2008P
- Table 3.44: New U.S. Political Science Titles vs. All New Titles Released, 2003-2007
- Table 3.45: Leading Political Commentary/Current Events Book Publishers by Estimated Revenue, 2006-2008P
- Table 3.46: Bestselling Political Books, 2007
- Table 3.47: Top 10 Reference Titles by Year, 2003-2007
- Table 3.48: Estimated Size of the Reference Book Market by Revenue, 2004-2008P
- Table 3.49: New Reference Titles vs. All New Titles Released, 2003-2007
- Table 3.50: Leading Reference Book Publishers by Estimated Revenue, 2006-2008P
- Table 3.51: Bestselling Reference Books, 2007
- Table 3.52: Estimated Size of the Religious/Inspirational Book Market by Revenue, 2004-2008P
- Table 3.53: New Religious/Inspirational Titles vs. All New Titles Released, 2003-2007
- Table 3.54: Leading Religious/Inspirational Book Publishers by Estimated Revenue, 2006-2008P
- Table 3.55: Bestselling Religious Books, 2007
- Table 3.56: Estimated Size of the Romance Book Market by Revenue, 2004-2008P
- Table 3.57: New Romance Titles vs. All New Titles Released, 2003-2007
- Table 3.58: Leading Romance Book Publishers by Estimated Revenue, 2006-2008P
- Table 3.59: Bestselling Romance Books, 2007
- Table 3.60: Estimated Size of the Science Fiction/Fantasy Book Market by Revenue, 2004-2008P
- Table 3.61: New Science Fiction/Fantasy Titles vs. All New Titles Released, 2003-2007
- Table 3.62: Leading Science Fiction/Fantasy Book Publishers by Estimated Revenue, 2006-2008P
- Table 3.63: Bestselling Science Fiction Books, 2007
- Table 3.64: Bestselling Fantasy Books, 2007
- Table 3.65: Estimated Size of the Self-Help Book Market by Revenue, 2004-2008P
- Table 3.66: New Self-Help Titles vs. All New Titles Released, 2003-2007
- Table 3.67: Leading Self-Help Book Publishers by Estimated Revenue, 2006-2008P
- Table 3.68: Bestselling Self-Help Books, 2007
- Table 3.69: Estimated Size of the Sports Book Market by Revenue, 2004-2008P
- Table 3.70: New Sports Titles vs. All New Titles Released, 2003-2007
- Table 3.71: Leading Sports Book Publishers by Estimated Revenue, 2006-2008P
- Table 3.72: Bestselling Sports Books, 2007
- Table 3.73: Estimated Size of the Travel Book Market by Revenue, 2004-2008P
- Table 3.74: New Travel Titles vs. All New Titles Released, 2003-2007
- Table 3.75: Leading Travel Book Publishers by Estimated Revenue, 2006-2008P
- Table 3.76: Bestselling Travel Books, 2007
Chapter 4: Trends in Retail Sales
- Introduction
- Bookstore Trends
- Grocery Trends, Paradies Shops and the Forever Frontlist Phenomenon
- Big Three Chains Dim Outlook for 2008
- Barnes & Noble
- Borders Group
- Books-A-Million
- Profit Margins at the Big Three Chains
- New Retail Book Sales Outlets Continue Emerging
- Independent Booksellers and Small Chains
- Online Bookselling
- Book Clubs
List of Tables
- Table 4.1: Overview of Book Purchasing Locations
- Table 4.2: Number of Stores, Big Three vs. Big Box
- Table 4.3: Bestselling Books at Select Stores, 2008
- Table 4.4: Attitudes and Opinions About Shopping Among Heavy Readers and the General U.S. Adult Population
- Table 4.5: What One Factor Results in the Most Increased Store Traffic at Independents
- Table 4.6: Leading Bookstore Chains Revenue Growth, 2004-2007
- Table 4.7: Growth in Superstore Sales, Major Retail Chains, 2004-2007
- Table 4.8: Big Three Bookstore Chains Operating Performance, 2003-2007
- Table 4.9: Number of Superstore Outlets, 2003-2007
- Table 4.10: Revenue of Leading Online Booksellers, 2004-2007
Chapter 5: Forecasts & Conclusions
- Conclusions
- Adult Hardcover
- Adult Paperback
- Adult Mass Market
- Childrens Hardcover
- Childrens Paperbacks
- Audiobooks
- Religious Books
- Electronic Books
- Recommendations
List of Tables
- Table 5.1: Net Consumer Book Sales, 2004-2008P
- Table 5.2: Size of Market Categories, 2008P
Profiles of Leading Publishers
Andrews McMeel Publishing
Dark Horse Comics
Encyclopaedia Britannica
Hachette Book Group
Harlequin Enterprises
HarperCollins
Harry N. Abrams
Health Communications Inc.
Houghton Mifflin Harcourt Trade & Reference Publishers
Hyperion Books
Kensington Publishing Corp.
Macmillan
Meredith Corp.
Penguin Group (USA)
Random House Inc.
Rodale Inc.
Scholastic
Simon & Schuster Inc.
Thomas Nelson
John Wiley & Sons Inc.
Profiles of Leading Booksellers
Amazon.com
Barnes & Noble Inc.
Books-A-Million
Borders Group Inc.