China Newspaper and Book Publishing Industry Report, 2007
| Publication Date | September 2007 |
|---|---|
| Publisher | Research in China |
| Product Type | Report |
| Pages | 45 |
| ISBN Number | not applicable |
| Product Code | RIC00303 |
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Summary
In 2006, China's gross newspaper ad value reached RMB 77.8 billion, up 8.61% year-on-year and, the net increase was about RMB 6.2 billion.
In 2006, the gross volume of newspaper ad in top 10 cities accounted for nearly 50% of China's total. Beijing, Shanghai and Guangzhou were still China's three major newspaper ad centers, of which Beijing grew slowly, Shanghai maintained rapid growth in recent years and Guangzhou rebounded after the declining in 2005.
In terms of newspaper ad, after declining in 2005, Guangzhou Daily has reined in the declining tendency, and increased slightly. Shanghai Morning Post, Nanfang City News--Guangzhou Edition and Jinghua Times developed rapidly in 2006. Besides, the downtrend of Beijing Youth Daily and Beijing Evening News is gradually slowing down, and the resuscitative trend has emerged.
Content
- 1 Analysis on profit-making mode of newspaper industry
- 2 Newspaper issuance and ad
- 3 Operation system and environment of domestic newspaper industry
- 4 Analysis on newspaper ad market in 2006
- 5 Analysis on Shanghai newspaper industry
Delivery Details
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