College Publishing Market Forecast 2008-2009

Content

• Methodology
• Executive Summary
• Chapter 1: Industry Size and Structure
  • Introduction
  • Market Opportunities
  • Digital Advance
  • New Textbooks Dominate, but Share Slides
  • K-12, Religious and Multimedia Materials See Growth
  • Demand for Used Textbooks Continues to Grow
  • Key Media in the College Classroom
  • Average Textbook Prices Show Moderate Growth
  • Eight Publishers Control 93.9% of College Market
  • Pearson Tops Simbas College Publisher Index in 2007
  • Jones and Bartlett and W.W. Norton Outpace Industry Growth
  • Wiley Leads in Operating Performance with 26.9% Margin in FY2008
  • Pearson Is Aggressive in Margin Targets
  • McGraw-Hill: Strongest Operating Income Improvement
  • Cengage Learning Exceeds Efficiency Goals
  • Pearson Leads the Charge into International Education Sales
  • Textbook Exports Flatten with 1% Growth in 2007
  • 2008 Begins with More Export Activity
  • Cengage Acquisition of HM College Leads M&A Activity
  • Private Equity Backer Moves in with Jones & Bartlett
  • Macmillan Expands Custom Publishing
  • Technology Is Attractive in M&A Market
  • Promise of More M&A Activity
• List of Tables
  • Table 1.1: Domestic Net Sales in U.S. College Market by Segment, 2006-2008P
  • Table 1.2: New Textbooks vs. Used Textbooks in the U.S., 2006-2008P
  • Table 1.3: Breakdown of Key Media Used for Instruction in U.S. College Classrooms
  • Table 1.4: Share of Media Used in U.S. College Classrooms, 2008P
  • Table 1.5: Average Textbook Price New vs. Used, Academic Years 2003-2007
  • Table 1.6: Simba Informations College Publisher Index, 2006-2008P
  • Table 1.7: Simba Informations College Publisher Performance Index, 2007 vs. 2006
  • Table 1.8: Major Publishers by Non-U.S. Sales, 2007
  • Table 1.9: Top Foreign Markets for Exports of U.S. Textbooks, 2007 vs. 2006
  • Table 1.10: Top Foreign Markets for Exports of U.S. Textbooks, Q1 2008 vs. 2007
  • Table 1.11: Simbas Higher Education Merger & Acquisition Index, 2007-June 2008
  • Table 1.12: Courses & Textbooks Cengage Will Divest
• Chapter 2: Enrollment
  • Overview
  • Enrollment by Age
  • Enrollment by Gender
  • Diversity on the Campus
  • Public vs. Private Enrollment Changes
  • Full-Time vs. Part-Time Enrollment Changes
  • A Degree Matters More Now
  • Where the Students Are
• List of Tables
  • Table 2.1: Total Enrollment in Higher Education, 1991-2017P
  • Table 2.2: College Enrollment by Age, 1991-2016P
  • Table 2.3: Total Enrollment in Higher Education by Gender, 1992-2017P
  • Table 2.4: U.S. Enrollment Numbers by Race, 1991-2016P
  • Table 2.5: Higher Education Enrollment, Four-Year Public vs. Private, 1990-2016P
  • Table 2.6: Total Higher Education Enrollment by Enrollment Status, 1991-2017P
  • Table 2.7: Degrees Conferred, 1992-2017P
  • Table 2.8: Enrollment Ranked by State in Two-Year and Four-Year Colleges, Fall 2005
  • Table 2.9: Public High School Graduates, 2004
• Chapter 3: Market Niches: Community Colleges, For-Profit Post-Secondary Schools and Distance Learning
  • Introduction
  • Community Colleges
  • Enrollment Rises
  • Addressing Basic Skills
  • Carnegie Learning Offers Remedial Help
  • Leading Fields of Associate Degrees
  • Post-Secondary Schools
  • Traditional Publishers Tap Post-Secondary School Market
  • Leading For-Profits Gird Against Tighter Loan Market
  • Simbas Career College Index Shows Continued Enrollment Growth
  • 2008 Ushers in Revenue Growth, Variable Operating Performance
  • Penetration of Distance Learning
  • Online Enrollment Continues to Grow, but More Slowly
  • Associate Degree Programs Show Fastest Growth
  • Room for Growth
  • Online in Community Colleges
  • Pearson Forges Online Textbook Agreement in Colorado
• List of Tables
  • Table 3.1: Community Colleges at a Glance
  • Table 3.2: States with Enrollment Growth at 2-Year Public Colleges, 2005 vs. 2004
  • Table 3.3: Projections in 2-Year College Enrollment, 2005-2016P
  • Table 3.4: Leading Associate Degree Fields, Academic Year 2005-2006
  • Table 3.5: Enrollment Growth at For-Profit Institutions, 1980-2006
  • Table 3.6: Simbas Career College Spring Enrollment Index, 2008 vs. 2007
  • Table 3.7: Career College Q1 Financials, 2008 vs. 2007
  • Table 3.8: Online Enrollment Growth, Fall 2002 vs. 2006
  • Table 3.9: Online Growth by Degree Program, 2002 vs. 2006
• Chapter 4: Funding
  • Overview
  • Tuition Increases Up for 2007-2008
  • Aid Comes in Various Forms
  • Federal Government Addresses Affordability
  • Credit Crisis Prompts Action
  • Looking to the Future of Federal Support
  • States Face Financial Issues, but Continue Higher Ed Support
  • Looking to the Future of State Support
• List of Tables
  • Table 4.1: Average Tuition and Fee Charges
  • Table 4.2: Higher Education Financial Aid, 1996-1997 to 2006-2007
  • Table 4.3: Estimated Federal Aid for Post-Secondary Education, 2009
  • Table 4.4: Federal Higher Education Appropriations, FY2007-2009P
  • Table 4.5: Appropriations to Higher Education, FY2006-2008
  • Table 4.6: Educational Revenue per FTE
• Chapter 5: Textbooks
  • Introduction
  • Format Offerings Vary
  • Cengage Learning Plans More from 4LTR Press
  • Going Green and Weighing the Kindle
  • Large Publishers Behind CourseSmart
  • Biggest Challenge: Free and Open
  • Flat World Knowledge Moves into Market
  • E-book Buzz
  • Course Staple: Textbooks
  • Used-Book Sales: Collegiate Fact of Life
  • Ten Publishers Command 60.5% of New Units Sold
  • Math Courses Accounted for the Most Textbook Sales in 2007
  • Most Improved: Religion; Greatest Decline: Agriculture & Forestry
  • Pearson Is Best-Selling Math Publisher in 2007
  • Pearson Also Leads in English
  • Cengage Learning Produces Close Second to Pearson in Psychology
  • Pearson, McGraw-Hill Lead in Biological Sciences
  • Pearson Higher Education Captures Educations Top Spot
  • Pearson Trumps in History
  • McGraw-Hill No. 1 in Foreign Languages
  • McGraw-Hill No. 1 in Accounting; Cengage No
  • Pearson Leads in Chemistry
  • McGraw-Hill Titles Claim Management Leadership
• List of Tables
  • Table 5.1: Growth in College Textbooks Net Sales, 2000-2007
  • Table 5.2: Book Sales in College Stores
  • Table 5.3: Average Used Textbook Rate, 2005-2007
  • Table 5.4: Leading Publishers by New Units, 2007 vs. 2006
  • Table 5.5: Top 20 Disciplines for Textbook Sales, 2007 vs. 2006
  • Table 5.6: Unit Sales Patterns, 2007
  • Table 5.7: Mathematics - Leading Publishers, 2007
  • Table 5.8: English - Leading Publishers, 2007
  • Table 5.9: Psychology - Leading Publishers, 2007
  • Table 5.10: Biological Sciences - Leading Publishers, 2007
  • Table 5.11: Education - Leading Publishers, 2007
  • Table 5.12: History - Leading Publishers, 2007
  • Table 5.13: Foreign Language & Literature - Leading Publishers, 2007
  • Table 5.14: Accounting - Leading Publishers, 2007
  • Table 5.15: Chemistry - Leading Publishers, 2007
  • Table 5.16: Management - Leading Publishers, 2007
• Chapter 6: Custom Publishing, Coursepacks & Multimedia
  • Introduction
  • Custom Publishing Continues to Grow
  • Hayden-McNeil Offers Turnkey Custom
  • Custom Appeals to Bookstores
  • Wiley Benefits from WileyFlex and WileyPLUS
  • Custom Solutions Help Drive Pearson Growth
  • Multimedia Changing Perception of Textbook
  • Homework Manager Is a Plus for McGraw-Hill
  • Tighter Digital Focus at Cengage Learning
  • Social Networking and E-Textbooks
  • Can the Kindle Spark Interest in E-Textbooks
• List of Tables
  • Table 6.1: Hayden-McNeil Custom, 2007 vs. 2006
  • Table 6.2: Multimedia Materials Used in College Classrooms, 2006-2008P
• Chapter 7: Marketing & Distribution
  • Overview
  • What Students Pay and Why
  • To Bundle or Not?
  • Distributors Look to Used Texts
  • Momentum for Digital Migration
  • NACS Digital Content Subsidiary Planned
  • Publishers Offer Common Platform Through CourseSmart
  • Additional Access Models and Technologies Evolve
  • College Stores Business Good
  • Online Purchasing of Texts
  • Bookstores Broaden Technology Offerings
  • Potential of Textbook Rental Programs Limited
• List of Tables
  • Table 7.1: Where the New Textbook Dollar Goes
  • Table 7.2: Average Product Sales by Segment
  • Table 7.3: Contract Management of College Stores by Operator
  • Table 7.4: Course Materials Purchased by Location
• Chapter 8: Forecast and Conclusions
  • Overview
  • Landscape Pressures
  • Moderate Growth for Textbooks
• List of Tables
  • Table 8.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2007-2011P
• Profiles of Leading U.S. College Publishers & Software Proviers
• Bedford, Freeman & Worth
• Blackboard
• Cengage Learning
• Jones and Bartlett
• McGraw-Hill Education
• Oxford University Press
• Pearson Education
• John Wiley & Sons
• W.W. Norton
• Profiles of Leading College Textbook Distributors and Retailers
• Barnes & Noble College Bookstores
• Follett Corp.
• Nebraska Book Co.