College Publishing Market Forecast 2009-2010

Content

• Methodology
• Executive Summary
• Chapter 1: Industry Size and Structure
  • Introduction
  • New Textbooks Dominate, but Share Slides
  • Strong Growth in Multimedia Materials
  • Demand for Used Textbooks Flattens
  • Key Media in The College Classroom
  • Average Textbook Prices Show Moderate Growth
  • Seven Publishers Control 88.9% of College Market
  • Pearson Tops Simba's College Publisher Index in 2008
  • Cengage Learning's A&p Group Leads in Operating Performance
  • Pearson Dominated International Education Sales
  • Cengage Eyes Global Business Strategy
  • Mcgraw-Hill, Wiley See International Growth in 2008
  • Textbook Exports Strengthen with 19.3% Growth in 2008
  • 2009 Begins Weakly in Export Activity
  • M&a Marked by Consolidation and International Expansion
  • Cengage Learning and Others Look Globally
  • List of Tables
  • Table 1.1: Domestic Net Sales in U.S. College Market by Segment, 2007-2009p
  • Table 1.2: New Textbooks vs. Used Textbooks in The U.S., 2007-2009p
  • Table 1.3: Breakdown of Key Media for Instruction in U.S. College Classrooms, 2007-2009p
  • Table 1.4: Share of Media Used in U.S. College Classrooms, 2009p
  • Table 1.5: Average Textbook Price New vs. Used, Academic Years 2003-2008
  • Table 1.6: Simba Information's College Publisher Index, 2007-2009p
  • Table 1.7: Simba Information's Publisher Performance Index, 2008 vs. 2007
  • Table 1.8: Major Publishers by Non-U.S. Education Sales, 2008
  • Table 1.9: Top Foreign Markets for Exports of U.S. Textbooks, 2008 vs. 2007
  • Table 1.10: Top Foreign Markets for Exports of U.S. Textbooks, Q1 2009 vs. Q1 2008
  • Table 1.11: Simba's Higher Education Merger & Acquisition Index, January 2008-August 2009
• Chapter 2: Enrollment
  • Overview
  • Enrollment by Age
  • Enrollment by Gender
  • Diversity on The Campus
  • Public vs. Private Enrollment Changes
  • Full-Time vs. Part-Time Enrollment Changes
  • A Degree Matters More Now
  • Where The Students Are
  • List of Tables
  • Table 2.1: Total Enrollment in Higher Education, 1992-2017p
  • Table 2.2: College Enrollment by Age, 1992-2017p
  • Table 2.3: Total Enrollment in Higher Education by Gender, 1992-2017p
  • Table 2.4: U.S. Enrollment Numbers by Race, 1992-2017p
  • Table 2.5: Higher Education Enrollment, Four-Year Public vs. Private, 1992-2017p
  • Table 2.6: Higher Education Enrollment, Two-Year Public vs. Private, 1992-2017p
  • Table 2.7: Total Higher Education Enrollment by Enrollment Status, 1992-2017p
  • Table 2.8: Degrees Conferred, 1992-2017p
  • Table 2.9: Enrollment Ranked by State in Two-Year and Four-Year Colleges, Fall 2006
  • Table 2.10: Public High School Graduates, 2004-2005
• Chapter 3: Market Niches: Community Colleges, for-Profit Post-Secondary Schools and Distance Learning
  • Introduction
  • Community Colleges
  • Enrollment Rises
  • Addressing Basic Skills
  • Leading Fields for Associate Degrees
  • Post-Secondary Schools
  • Recession Provides Tailwind for Enrollment Growth
  • Health Fields Are Popular
  • Strongest Growth Online
  • Revenue Growth Ushers in 2009
  • Penetration of Distance Learning
  • Concentrated in Undergraduate Programs
  • List of Tables
  • Table 3.1: Community Colleges at A Glance
  • Table 3.2: States with Enrollment Growth at 2-Year Public Colleges, 2006 vs. 2005
  • Table 3.3: Projections in 2-Year College Enrollment, 2006-2017p
  • Table 3.4: Leading Associate Degree Fields, Ay 2006-2007
  • Table 3.5: for Profit, Career Colleges at A Glance
  • Table 3.6: for Profit Colleges, Spring Enrollment, 2009 vs. 2008
  • Table 3.7: Career College Q1 Financial Results, 2009 vs. 2008
  • Table 3.8: Online Enrollment Growth, Fall 2002-2007
• Chapter 4: Funding
  • Introduction
  • Tuition Rises for 2008-2009
  • Aid Comes in Various Forms
  • Federal Government Addresses Affordability
  • Rising Debt A Concern
  • Pell Grants Key to Federal Funding
  • New Focus on Community College
  • States Face Financial Issues
  • California Students Hit Hard
  • Cutting The Norm across The State
  • Texas Bucks The Trend
  • List of Tables
  • Table 4.1: Average Tuition and Fee Charges
  • Table 4.2: Higher Education Financial Aid, 1997-1998 to 2007-2008
  • Table 4.3: Estimated Federal Aid for Post-Secondary Education, 2010e
  • Table 4.4: Federal Higher Education Programs, Fy2008-2010p
  • Table 4.5: Appropriations to Higher Education, Fy2007-2009
  • Table 4.6: Fiscal 2010 State Budget Outlook
• Chapter 5: Textbooks
  • Introduction
  • Publishers Tout Format Variety and Price Ranges
  • Long Term Growth in Custom Publishing
  • E-Textbook Push Is on
  • Nascent Higher Education E-Textbook Sales Bloom
  • after Good Fall in 2008, Coursesmart Expands
  • Digital Pilots Abound
  • Wiley Pilot Launched at University of Texas
  • Kindle Dx Ignites E-Textbook Dialogue
  • Flat World Knowledge Builds Free and Open Model
  • Course Staple: Textbooks
  • Costs Drive Used-Book Sales
  • Ten Publishers Command 64.1% of New Units Sold
  • Math Courses Accounted for The Most Textbook Sales in 2008
  • Most Improved: Computers/Info Systs.; Greatest Drop: Museum Studies
  • in 10 Leading Disciplines, Pearson Holds Sway as Leader
  • Pearson Is Best-Selling Math Publisher in 2008
  • Pearson Also Leads in English
  • Cengage Learning Captures Lead in Psychology
  • Pearson, Mcgraw-Hill Lead in Biological Sciences
  • Pearson Captures Education's Top Spot
  • Pearson Leads in History
  • Mcgraw-Hill No. 1 in Accounting
  • Mcgraw-Hill Titles Claim Lead in Management
  • Mcgraw-Hill No. 1 in Foreign Languages
  • Pearson Leads in Chemistry
  • List of Tables
  • Table 5.1: Growth in College Textbook Net Sales, 2000-2008
  • Table 5.2: Wiley/U-Texas Digital Pilot
  • Table 5.3: Book Sales in College Stores, 2006-2008
  • Table 5.4: Estimated Average Used Book Rate, 2006-2008
  • Table 5.5: Leading Publishers by New Units, 2008 vs. 2007
  • Table 5.6: Top Disciplines for Textbook Sales, 2008 vs. 2007
  • Table 5.7: Sales Patterns, 2008
  • Table 5.8: Mathematics - Leading Publishers, 2008
  • Table 5.9: English - Leading Publishers, 2008
  • Table 5.10: Psychology - Leading Publishers, 2008
  • Table 5.11: Biological Sciences - Leading Publishers, 2008
  • Table 5.12: Education - Leading Publishers, 2008
  • Table 5.13: History - Leading Publishers, 2008
  • Table 5.14: Accounting - Leading Publishers, 2008
  • Table 5.15: Management - Leading Publishers, 2008
  • Table 5.16: Foreign Languages & Literature - Leading Publishers, 2008
  • Table 5.17: Chemistry - Leading Publishers, 2008
• Chapter 6: Multimedia Materials
  • Introduction
  • Technology Market Expanding
  • Multimedia Materials Grow 28% in 2008
  • Pearson Releases Myeducationlab
  • Cengage Learning Expands Aplia
  • New Incarnation for Homework Manager at Mcgraw-Hill
  • Wileyplus Continues to Produce for Wiley
  • Students Respond to Student Response Systems
  • More Demand for Lecture Capture
  • List of Tables
  • Table 6.1: The 21st Century Campus
  • Table 6.2: Multimedia Materials Used in College Classrooms, 2007-2009p
• Chapter 7: Marketing & Distribution
  • Overview
  • What Students Pay and Where IT Goes
  • College Stores Business Good
  • Used Texts Wanted, but Limited
  • Drivers toward Digital Content
  • Online Purchasing of Materials
  • Textbook Rental Options on The Rise
  • List of Tables
  • Table 7.1: Where The New Textbook Dollar Goes
  • Table 7.2: Course Materials Purchased by Location
  • Table 7.3: Total College Store Market
  • Table 7.4: Contract Management of College Store by Operator
  • Table 7.5: Increase in Median College Store Online Sales
• Chapter 8: Forecast and Conclusions
  • Overview
  • Changing Business Models
  • Continued Growth in Higher Education Materials
  • List of Tables
  • Table 8.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2008-2012p
  • Profiles of Leading U.S. College Publishers & Software Providers
  • Bedford, Freeman & worth (Macmillan)
  • Blackboard
  • Cengage Learning
  • Jones and Bartlett
  • Mcgraw-Hill Education (The Mcgraw-Hill Cos. Inc.)
  • Oxford University Press
  • Pearson Education
  • John Wiley & Sons
  • W.W. Norton
  • Profiles of Leading College Textbook Distributors and Retailers
  • Barnes & Noble College Bookstores
  • Chegg.Com
  • Follett Corp.
  • Nebraska Book Co.