Global Entertainment and Media Outlook: 2008-2012- Business to Business Publishing

Business-to-business publishing

The business-to-business publishing market consists of spending on business information, print directory advertising (online directories are captured in the "Internet Advertising: Wired and Mobile" chapter), print advertising in trade magazines, advertising on trade magazine Web sites, and trade magazine circulation. It also includes spending on print and electronic professional books. Business information is an industry increasingly characterized by multinational suppliers selling to multinational buyers. Figures reflect spending by buyers of information in the various countries.

We classify business information into financial information, marketing information, and industry information categories.

• Financial information involves securities, economic, and credit data.
• Marketing information is used for selling products or services and to monitor sales and includes survey research, mailing lists, and demographic databases.
• Industry information consists of data and content-such as market share information or competitive intelligence-focused on specific industry categories such as accounting, energy, health care, law, manufacturing, real estate, technology, and telecommunications.