Consumer Magazines

Market Report 2008 Fifteenth Edition May 2008

Publication Date	May 2008
Publisher	Key Note
Product Type	Report
Pages	112
ISBN Number	not applicable
Product Code	KEY00099

Price

£460.00
approximately: $672 | €504

PDF immediate delivery

Order above formats by FAX

Summary

This Key Note Market Report examines the UK consumer magazines market.

Although the market remains strong, it became more competitive during 2007 as spending on magazines slightly declined and pressure to win advertising intensified. Key Note estimates that, in 2007, the total revenue of UK publishers of consumer magazines was 3.25bn, a decrease of 1.1% on 2006. The number of consumer magazine titles also decreased (by 1%) in 2007, to 3,409.

The consumer magazines market is dominated by the mass-circulation sectors such as television listings, womens weeklies, womens lifestyle and mens lifestyle. Other important sectors include teenage, music, motoring, cookery and home interests. In many sectors, publishers are struggling to maintain circulations; there have been steep drops in the circulation of some titles in the teenage and mens lifestyle sector, with readers being lured away by online entertainment and information. Meanwhile, the womens monthly sector has revived, but some titles are facing greater competition from the weekly magazines.

Key Note commissioned exclusive consumer research for this report, which explored consumer attitudes towards consumer magazines. One clear trend that emerged is the high percentage of young people who are reading magazines. The survey also showed that 12.1% of adults are buying more magazines in 2008 than in 2007, but a higher percentage (30.8%) are buying fewer magazines. Time may be a factor in this, but cost is likely to be another.

39.8% of respondents buy magazines as well as newspapers, and 8.7% buy magazines but hardly any newspapers - for a significant number of people, magazines are preferable to newspapers.

There were two key developments in the market in 2007. First, Emap PLCs consumer magazines division was bought in its entirety by H Bauer. Emap PLC was the second-largest consumer magazine company in the market and, in some ways, had helped to shape the market over the last 2 decades: 5 years ago, the demise of Emap would have been unthinkable. As such, this could provide a warning for other companies that are tempted to over-extend themselves. The second development was the relentless pursuit of online initiatives. This has included the creation of new websites and portals, as well as the development of existing ones. Downloadable editorial and advertising has also started to enter the market; two online magazines are prospering, and the industry is being kept guessing as to who will launch the next online title.

Key Note forecasts that the consumer magazines market will contract by 0.5% in 2008, before growing by between 0.2% and 2% year-on-year between 2009 and 2012.

Content

Executive Summary
1. Market Definition
- Report Coverage
- Market Sectors
- by Number of Titles
- by Average Net Circulation
- Market Trends
- The Importance of Customer Magazines
- Table 1: The Top 20 Free and Paid-for Consumer Magazines
- by Average Net Circulation, July to December 2007
- Stalling Market Growth
- Greater Competition from Weekly Titles
- Price Is Important
- Growth in Online Advertising
- up-Market Titles Look More Secure
- Economic Trends
- Population
- Table 2: UK Resident Population Estimates by Sex (000), Mid-Years 2003-2007
- Gross Domestic Product
- Table 3: UK Gross Domestic Product at Current and
- Annual Chain-Linked Prices (gm), 2003-2007
- Inflation
- Table 4: UK Rate of Inflation (%), 2003-2007
- Unemployment
- Table 5: Actual Number of Unemployed Persons in The UK (Million), 2003-2007
- Market Position
- The UK
- Table 6: The Estimated Total UK Market for Consumer
- and Business Magazines by Value (gm), 2007
- Table 7: The Total Number of Consumer and Business Magazines, February 2008
- Overseas
- Consumer Magazines Contents
2. Market Size
- The Total Market
- by Value
- Table 8: The Total Revenue of UK Publishers of Consumer Magazines
- (gm), 2003-2007
- Figure 1: The Total Revenue of UK Publishers of Consumer Magazines
- (gm), 2003-2007
- by Volume
- Table 9: The Total Number of Consumer Magazine Titles
- in The UK, Years Ending December 2003-2007
- Figure 2: The Total Number of Consumer Magazine Titles
- in The UK, Years Ending December 2003-2007
- by Market Sector
- Television Listings Magazines
- Table 10: Selected Leading UK Television Listings Magazines
- by Average Net Circulation, July to December 2004-2007
- Womens Interest Magazines
- Weekly
- Table 11: Selected Leading UK Womens Weekly Magazines
- by Average Net Circulation, July to December 2004-2007
- Monthly
- Table 12: Selected Leading UK Womens Monthly Magazines
- by Average Net Circulation, July to December 2004-2007
- Health and Beauty Magazines
- Table 13: Selected Leading UK Health and Beauty Magazines
- by Average Net Circulation, July to December 2004-2007
- Teenage Magazines
- Table 14: Selected Leading UK Teenage Magazines
- by Average Net Circulation, July to December 2004-2007
- Pop and Rock Music Magazines
- Table 15: Selected Leading UK Pop and Rock Music Magazines
- by Average Net Circulation, July to December 2004-2007
- Mens Interest Magazines
- Table 16: Selected Leading UK Mens Magazines
- by Average Net Circulation, July to December 2004-2007
- Motoring Magazines
- Table 17: Selected Leading UK Motoring Magazines
- by Average Net Circulation, July to December 2004-2007
- Photography Magazines
- Table 18: Selected Leading UK Photography Magazines
- by Average Net Circulation, July to December 2004-2007
- Computing Magazines
- Table 19: Selected Leading UK Computing Magazines
- by Average Net Circulation, July to December 2004-2007
- Computer Games Magazines
- Table 20: Selected Leading UK Computer Games Magazines
- by Average Net Circulation, July to December 2004-2007
- Consumer Magazines Contents
- Boating and Fishing Magazines
- Table 21: Selected Leading UK Boating and Fishing Magazines
- by Average Net Circulation, July to December 2004-2007
- Football Magazines
- Table 22: Selected Leading UK Football Magazines
- by Average Net Circulation, July to December 2004-2007
- Golf Magazines
- Table 23: Selected Leading UK Golf Magazines
- by Average Net Circulation, July to December 2004-2007
- Home Interest/Lifestyle Magazines
- Table 24: Selected Leading UK Home Interest/Lifestyle Magazines
- by Average Net Circulation, July to December 2004-2007
- Gardening Magazines
- Table 25: Selected Leading UK Gardening Magazines
- by Average Net Circulation, July to December 2004-2007
- Cookery and Kitchen Magazines
- Table 26: Selected Leading UK Cookery and Kitchen Magazines
- by Average Net Circulation, July to December 2004-2007
3. Industry Background
- Recent History
- Number of Companies
- Table 27: Number of UK Vat-Based Enterprises Engaged in The
- Publishing of Journals and Periodicals by Turnover Sizeband
- (Number and %), 2006 and 2007
- Employment
- Table 28: Number of UK Vat-Based Enterprises Engaged in The
- Publishing of Journals and Periodicals by Employment Sizeband
- (Number and %), 2006 and 2007
- Regional Variations in The Marketplace
- Distribution
- How Robust Is The Market?
- Legislation
- Key Trade Associations
- Periodical Publishers Association
4. Competitor Analysis
- The Marketplace
- Market Leaders
- Table 29: Selected Leading Publishers of Consumer Magazines
- by Turnover (gm), Latest Financial Year
- Bbc Worldwide Ltd
- IPC Media Ltd
- The National Magazine Company Ltd
- Dc Thomson & Company Ltd
- Consumer Magazines Contents
- Haymarket Group Ltd
- H Bauer Publishing Ltd
- Future Publishing Ltd
- The Conde Nast Publications Ltd
- The Readers Digest Association Ltd
- Northern & Shell Plc
- Dennis Publishing Ltd
- Hachette Filipacchi (UK) Ltd
- Egmont UK Ltd
- Marketing Activity
- Main Media Advertising Expenditure
- Table 30: Main Media Advertising Expenditure on Consumer Magazines
- by Type (g000), Years Ending December 2006 and 2007
5. Strengths, Weaknesses, Opportunities and Threats
- Strengths
- Weaknesses
- Opportunities
- Threats
6. Buying Behaviour
- Introduction
- Types of Magazine Purchased
- by Sex
- Table 31: Types of Consumer Magazines Purchased at Least Once A Month
- by Sex (% of Respondents), 2008
- by Age
- Table 32: Types of Consumer Magazines Purchased at Least Once A Month
- by Age (% of Respondents), 2008
- by Social Grade
- Table 33: Types of Consumer Magazines Purchased at Least Once A Month
- by Social Grade (% of Respondents), 2008
- Attitudes towards Magazines
- by Sex
- Table 34: Attitudes towards Consumer Magazines
- by Sex (% of Respondents), 2008
- by Age
- Table 35: Attitudes towards Consumer Magazines
- by Age (% of Respondents), 2008
- by Social Grade
- Table 36: Attitudes towards Consumer Magazines
- by Social Grade (% of Respondents), 2008
- Consumer Magazines Contents
7. Current Issues
- Introduction
- Exploiting Multimedia Possibilities
- Corporate Developments
- Advertising Hubs
- Behavioural Targeting
- The Industry Awaits The Verdict of The Oft
8. The Global Market
- Europe
- Table 37: Magazine Advertising as A Percentage of Total Advertising
- in Europe by Selected Country, 2006
9. Forecasts
- Introduction
- The Economy
- Table 38: Economic Forecasts (000, % and Million), 2008-2012
- Forecasts 2008 to 2012
- Table 39: The Forecast Total Revenue of UK Publishers
- of Consumer Magazines (gm), 2008-2012
- Table 40: The Forecast Total Number of Consumer Magazine Titles
- in The UK, 2008-2012
- Market Growth
- Figure 3: Growth in The Total Revenue of UK Publishers
- of Consumer Magazines (gm), 2003-2012
- Figure 4: Growth in The Total Number of Consumer Magazine Titles
- in The UK, 2003-2012
- Future Trends
10. Company Profiles
- Bbc Worldwide Ltd
- The Conde Nast Publications Ltd
- Dc Thomson & Company Ltd
- Dennis Publishing Ltd
- Egmont UK Ltd
- Future Publishing Ltd
- Hachette Filipacchi (UK) Ltd
- Haymarket Group Ltd
- IPC Media Ltd
- Consumer Magazines Contents
- The National Magazine Company Ltd
- Northern & Shell Plc
- The Readers Digest Association Ltd
11. Further Sources
- Associations
- Publications
- General Sources
- Government Sources
- Other Sources
- Bisnode Sources
- Key Note Research
- The Key Note Range of Reports