Consumer Magazines

Market Report 2008 Fifteenth Edition May 2008

Publication Date	May 2008
Publisher	Key Note
Product Type	Report
Pages	112
ISBN Number	not applicable
Product Code	KEY00133

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Summary

This Key Note Market Report examines the UK consumer magazines market.

Although the market remains strong, it became more competitive during 2007 as spending on magazines slightly declined and pressure to win advertising intensified. Key Note estimates that, in 2007, the total revenue of UK publishers of consumer magazines was 3.25bn, a decrease of 1.1% on 2006. The number of consumer magazine titles also decreased (by 1%) in 2007, to 3,409.

The consumer magazines market is dominated by the masscirculation sectors such as television listings, women's weeklies, women's lifestyle and men's lifestyle. Other important sectors include teenage, music, motoring, cookery and home interests. In many sectors, publishers are struggling to maintain circulations; there have been steep drops in the circulation of some titles in the teenage and men's lifestyle sector, with readers being lured away by online entertainment and information. Meanwhile, the women's monthly sector has revived, but some titles are facing greater competition from the weekly magazines.

Key Note commissioned exclusive consumer research for this report, which explored consumer attitudes towards consumer magazines. One clear trend that emerged is the high percentage of young people who are reading magazines. The survey also showed that 12.1% of adults are buying more magazines in 2008 than in 2007, but a higher percentage (30.8%) are buying fewer magazines. Time may be a factor in this, but cost is likely to be another.

39.8% of respondents buy magazines as well as newspapers, and 8.7% buy magazines but hardly any newspapers for a significant number of people, magazines are preferable to newspapers.

There were two key developments in the market in 2007. First, Emap PLC's consumer magazines division was bought in its entirety by H Bauer. Emap PLC was the secondlargest consumer magazine company in the market and, in some ways, had helped to shape the market over the last 2 decades: 5 years ago, the demise of Emap would have been unthinkable. As such, this could provide a warning for other companies that are tempted to overextend themselves. The second development was the relentless pursuit of online initiatives. This has included the creation of new websites and portals, as well as the development of existing ones. Downloadable editorial and advertising has also started to enter the market; two online magazines are prospering, and the industry is being kept guessing as to who will launch the next online title.

Key Note forecasts that the consumer magazines market will contract by 0.5% in 2008, before growing by between 0.2% and 2% yearonyear between 2009 and 2012.

Content

Executive Summary
- 1. Market Definition
Report Coverage
Market Sectors
- by Number of Titles
- by Average Net Circulation
Market Trends
- The Importance of Customer Magazines
- Table 1: The Top 20 Free and Paidfor Consumer Magazines
- by Average Net Circulation, July to December 2007
- Stalling Market Growth
- Greater Competition from Weekly Titles
- Price Is Important
- Growth in Online Advertising
- upMarket Titles Look More Secure
Economic Trends
- Population
- Table 2: UK Resident Population Estimates by Sex (000), MidYears 20032007
- Gross Domestic Product
- Table 3: UK Gross Domestic Product at Current and
- Annual ChainLinked Prices (gm), 20032007
- Inflation
- Table 4: UK Rate of Inflation (%), 20032007
- Unemployment
- Table 5: Actual Number of Unemployed Persons in The UK (Million), 20032007
Market Position
- The UK
- Table 6: The Estimated Total UK Market for Consumer
- and Business Magazines by Value (gm), 2007
- Table 7: The Total Number of Consumer and Business Magazines, February 2008
- Overseas
- Consumer Magazines Contents
- Key Note Ltd 2008
- 2. Market Size
The Total Market
- by Value
- Table 8: The Total Revenue of UK Publishers of Consumer Magazines
- (gm), 20032007
- Figure 1: The Total Revenue of UK Publishers of Consumer Magazines
- (gm), 20032007
- by Volume
- Table 9: The Total Number of Consumer Magazine Titles
- in The UK, Years Ending December 20032007
- Figure 2: The Total Number of Consumer Magazine Titles
- in The UK, Years Ending December 20032007
by Market Sector
- Television Listings Magazines
- Table 10: Selected Leading UK Television Listings Magazines
- by Average Net Circulation, July to December 20042007
- Womens Interest Magazines
- Weekly
- Table 11: Selected Leading UK Womens Weekly Magazines
- by Average Net Circulation, July to December 20042007
- Monthly
- Table 12: Selected Leading UK Womens Monthly Magazines
- by Average Net Circulation, July to December 20042007
- Health and Beauty Magazines
- Table 13: Selected Leading UK Health and Beauty Magazines
- by Average Net Circulation, July to December 20042007
- Teenage Magazines
- Table 14: Selected Leading UK Teenage Magazines
- by Average Net Circulation, July to December 20042007
- Pop and Rock Music Magazines
- Table 15: Selected Leading UK Pop and Rock Music Magazines
- by Average Net Circulation, July to December 20042007
- Mens Interest Magazines
- Table 16: Selected Leading UK Mens Magazines
- by Average Net Circulation, July to December 20042007
- Motoring Magazines
- Table 17: Selected Leading UK Motoring Magazines
- by Average Net Circulation, July to December 20042007
- Photography Magazines
- Table 18: Selected Leading UK Photography Magazines
- by Average Net Circulation, July to December 20042007
- Computing Magazines
- Table 19: Selected Leading UK Computing Magazines
- by Average Net Circulation, July to December 20042007
- Computer Games Magazines
- Table 20: Selected Leading UK Computer Games Magazines
- by Average Net Circulation, July to December 20042007
- Consumer Magazines Contents
- Key Note Ltd 2008
- Boating and Fishing Magazines
- Table 21: Selected Leading UK Boating and Fishing Magazines
- by Average Net Circulation, July to December 20042007
- Football Magazines
- Table 22: Selected Leading UK Football Magazines
- by Average Net Circulation, July to December 20042007
- Golf Magazines
- Table 23: Selected Leading UK Golf Magazines
- by Average Net Circulation, July to December 20042007
- Home Interest/Lifestyle Magazines
- Table 24: Selected Leading UK Home Interest/Lifestyle Magazines
- by Average Net Circulation, July to December 20042007
- Gardening Magazines
- Table 25: Selected Leading UK Gardening Magazines
- by Average Net Circulation, July to December 20042007
- Cookery and Kitchen Magazines
- Table 26: Selected Leading UK Cookery and Kitchen Magazines
- by Average Net Circulation, July to December 20042007
- 3. Industry Background
Recent History
Number of Companies
- Table 27: Number of UK VatBased Enterprises Engaged in The
- Publishing of Journals and Periodicals by Turnover Sizeband
- (Number and %), 2006 and 2007
Employment
- Table 28: Number of UK VatBased Enterprises Engaged in The
- Publishing of Journals and Periodicals by Employment Sizeband
- (Number and %), 2006 and 2007
Regional Variations in The Marketplace
Distribution
- How Robust Is The Market?
Legislation
Key Trade Associations
- Periodical Publishers Association
- 4. Competitor Analysis
The Marketplace
Market Leaders
- Table 29: Selected Leading Publishers of Consumer Magazines
- by Turnover (gm), Latest Financial Year
- Bbc Worldwide Ltd
- IPC Media Ltd
- The National Magazine Company Ltd
- Dc Thomson & Company Ltd
- Consumer Magazines Contents
- Key Note Ltd 2008
- Haymarket Group Ltd
- H Bauer Publishing Ltd
- Future Publishing Ltd
- The Conde Nast Publications Ltd
- The Readers Digest Association Ltd
- Northern & Shell Plc
- Dennis Publishing Ltd
- Hachette Filipacchi (UK) Ltd
- Egmont UK Ltd
Marketing Activity
- Main Media Advertising Expenditure
- Table 30: Main Media Advertising Expenditure on Consumer Magazines
- by Type (g000), Years Ending December 2006 and 2007
- 5. Strengths, Weaknesses, Opportunities and Threats
Strengths
Weaknesses
Opportunities
Threats
- 6. Buying Behaviour
Introduction
Types of Magazine Purchased
- by Sex
- Table 31: Types of Consumer Magazines Purchased at Least Once A Month
- by Sex (% of Respondents), 2008
- by Age
- Table 32: Types of Consumer Magazines Purchased at Least Once A Month
- by Age (% of Respondents), 2008
- by Social Grade
- Table 33: Types of Consumer Magazines Purchased at Least Once A Month
- by Social Grade (% of Respondents), 2008
Attitudes towards Magazines
- by Sex
- Table 34: Attitudes towards Consumer Magazines
- by Sex (% of Respondents), 2008
- by Age
- Table 35: Attitudes towards Consumer Magazines
- by Age (% of Respondents), 2008
- by Social Grade
- Table 36: Attitudes towards Consumer Magazines
- by Social Grade (% of Respondents), 2008
- Consumer Magazines Contents
- Key Note Ltd 2008
- 7. Current Issues
Introduction
Exploiting Multimedia Possibilities
Corporate Developments
Advertising Hubs
Behavioural Targeting
The Industry Awaits The Verdict of The Oft
- 8. The Global Market
- Europe
- Table 37: Magazine Advertising as A Percentage of Total Advertising
- in Europe by Selected Country, 2006
- 9. Forecasts
Introduction
- The Economy
- Table 38: Economic Forecasts (000, % and Million), 20082012
- Forecasts 2008 to 2012
- Table 39: The Forecast Total Revenue of UK Publishers
- of Consumer Magazines (gm), 20082012
- Table 40: The Forecast Total Number of Consumer Magazine Titles
- in The UK, 20082012
Market Growth
- Figure 3: Growth in The Total Revenue of UK Publishers
- of Consumer Magazines (gm), 20032012
- Figure 4: Growth in The Total Number of Consumer Magazine Titles
- in The UK, 20032012
Future Trends
- 10. Company Profiles
- Bbc Worldwide Ltd
- The Conde Nast Publications Ltd
- Dc Thomson & Company Ltd
- Dennis Publishing Ltd
- Egmont UK Ltd
- Future Publishing Ltd
- Hachette Filipacchi (UK) Ltd
- Haymarket Group Ltd
- IPC Media Ltd
- Consumer Magazines Contents
- Key Note Ltd 2008
- The National Magazine Company Ltd
- Northern & Shell Plc
- The Readers Digest Association Ltd
- 11. Further Sources
- Associations
- Publications
- General Sources
- Government Sources
- Other Sources
- Bisnode Sources
- Key Note Research
- The Key Note Range of Reports