Periodical Publishers in the US

Online Ad-vantage

The majority of this industry's revenue is derived from advertising revenue. Print advertising sales were slowing due to the shift to advertising online. The Internet offers publishers an opportunity to retain and grow printed and online readership, provide value added content and to further stratify their markets, all of which could improve the selling proposition to advertisers.

This industry comprises establishments known as magazine or periodical publishers. These establishments carry out the operations necessary for producing and distributing magazines and other periodicals, such as gathering, writing, and editing articles, and selling and preparing advertisements. These establishments may publish magazines and other periodicals in print or electronic form. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.