News and Magazine in Vietnam to 2013

Consumer

Publication Date	August 2009
Publisher	Datamonitor
Product Type	Databook
Pages	81
ISBN Number	not applicable
Product Code	DAT15506

Buy this product or for assistance call +44 20 7060 7474

PDF £300.00$499 | €336

PRINT £360.00$599 | €403

FAX Order above formats by FAX

Summary

Introduction

This databook provides key data and information on the news and magazine market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share (News and Magazine) and company & brand share (Newspaper only). This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

Contains information on two categories: newspapers and magazines
Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
Category level company and brand share (Newspaper only) as well as distribution share (News and Magazine) information for 2007 and 2008

Highlights

The market for news and magazine in Vietnam increased at a compound annual growth rate of 3.7% between 2003 and 2008.

The newspapers category led the news and magazine market in Vietnam, accounting for a share of 61.3%.

Reasons to Purchase

Develop business strategies by understanding the quantitative trends within the news and magazine market in Vietnam
Design effective marketing and sales strategies by identifying key market categories and segments
Identify key players within the market to plan lucrative M&A, partnerships and agreements

Content

Chapter 1 Executive Summary
- Summary Market Level - News and magazine
- Summary category level - Newspapers
- Summary category level - Magazines
Chapter 2 Introduction
- What is this report about?
- How to use this report
- Market Definition
Chapter 3 Market Overview
- Value Analysis, 2003-08
- Value Analysis, 2008-13
- Value Analysis, US$ 2003-08
- Value Analysis, US$ 2008-13
- Volume Analysis, 2003-08
- Volume Analysis, 2008-13
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 4 Category Analysis - Newspapers
- Value Analysis, 2003-08
- Value Analysis, 2008-13
- Value Analysis, US$ 2003-08
- Value Analysis, US$ 2008-13
- Volume Analysis, 2003-08
- Volume Analysis, 2008-13
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 5 Category Analysis - Magazines
- Value Analysis, 2003-08
- Value Analysis, 2008-13
- Value Analysis, US$ 2003-08
- Value Analysis, US$ 2008-13
- Volume Analysis, 2003-08
- Volume Analysis, 2008-13
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 6 Country Comparison
- Value
- Volume
Chapter 7 Vietnam Socioeconomic Profile
- Country Overview
- Key Facts
- Political Overview
- Economic Overview
Chapter 8 Vietnam Macroeconomic Profile
- Macroeconomic Indicators
Chapter 9 Research Methodology
- Methodology overview
- Secondary research
- Market modeling
- Primary research
- Data finalization
- Ongoing research
Chapter 10 Appendix
- Future readings
- How to contact experts in your industry
- Disclaimer
List of Figures
- Figure 1: Vietnam news and magazine value and value forecast, 2003-13 (VND m, nominal prices)
- Figure 2: Vietnam news and magazine category growth comparison, by value, 2003-13
- Figure 3: Vietnam news and magazine volume and volume forecast, 2003-13 (Copies m)
- Figure 4: Vietnam news and magazine category growth comparison, by volume, 2003-13
- Figure 5: Vietnam news and magazine distribution channels, by volume, 2007-08 (%)
- Figure 6: Vietnam newspapers value and value forecast, 2003-13 (VND m, nominal prices)
- Figure 7: Vietnam newspapers category growth comparison, by value, 2003-13
- Figure 8: Vietnam newspapers volume and volume forecast, 2003-13 (Copies m)
- Figure 9: Vietnam newspapers category growth comparison, by volume, 2003-13
- Figure 10: Vietnam newspapers company share, by volume, 2007-08 (%)
- Figure 11: Vietnam newspapers distribution channels, by volume, 2007-08 (%)
- Figure 12: Vietnam magazines value and value forecast, 2003-13 (VND m, nominal prices)
- Figure 13: Vietnam magazines category growth comparison, by value, 2003-13
- Figure 14: Vietnam magazines volume and volume forecast, 2003-13 (Copies m)
- Figure 15: Vietnam magazines category growth comparison, by volume, 2003-13
- Figure 16: Vietnam magazines distribution channels, by volume, 2007-08 (%)
- Figure 17: Global news and magazine market split (value terms, 2008) ??