Global Entertainment and Media Outlook: 2008-2012- Newspaper Publishing

Newspaper publishing

The newspaper publishing market consists of spending on daily print newspapers by advertisers and readers and of advertising on newspaper Web sites and mobile phone sites. Spending by readers includes both newsstand purchases and subscriptions. Sunday editions issued by publishers of daily papers are included in the daily paper totals. However, other weekly papers are not included because they constitute a separate and distinct market in terms of content, advertising base, and subscriber interests.

A sampling of global facts and forecasts:

• "Spending in EMEA, the largest newspaper market, will increase at a 2.9 percent CAGR, reaching $83.2 billion in 2012 from $72.3 billion in 2007."
• "In the US, by 2012, newspaper Web site advertising will account for 15 percent of total daily newspaper advertising, more than twice its 7 percent share in 2007."
• "Japan will remain the largest market in the Asia-Pac region through 2012 despite falling at a 0.6 percent compound annual rate, while the fastest growth with be in Indonesia, India and China."