Newspapers

UK Market Overview 2007-2008 - Seventeenth Edition

Publication Date	January 2008
Publisher	Key Note
Product Type	Report
Pages	198
ISBN Number	978-1-84729-237-7
Product Code	KEY00045

Price

£460.00
approximately: $672 | €504

PDF immediate delivery

Order above formats by FAX

Summary

In 2006, the total UK market for national and regional newspapers combined, as measured by total net revenue, was worth 6.44bn, a decrease of 2.5% on 2005. Key Note estimates that, in 2007, the market will rise by 1%, to be worth 6.51bn.

In the UK, seven newspaper publishers own the national press. In contrast, there are 87 regional press publishers, although the top six publishers dominate the market. Four of the newspaper groups in the top ten regional press list are associated with the national press.

The newspaper industry has been struggling with declining circulation numbers and advertising revenues for several years, and has had to innovate in order to combat this. Newspaper companies can no longer depend on newsprint alone and are finding that they need to diversify in order to maintain a position in the evolving media market. Strategies for survival include the expansion of their business to other platforms of news delivery, including the Internet and mobile telephones.

The key trend in the national press is for the newspapers to be established as multimedia brands in an attempt to leverage their brand names and to retain business in the developing media environment. Other trends related directly to the paper products continue to be increasing cover charges, developing new supplements and sections, and offering giveaway promotions. These tactics have worked to boost sales for several years and continued to do so in 2006. In the regional press, trends include the acquisition and development of specialist websites and the publication of niche supplements.

Key Notes exclusive consumer research shows that the two most important factors that influence a consumers decision to read a particular newspaper by content in 2007 are news coverage and accurate/thorough reporting.

28.4% of respondents agreed that they prefer to read a local or regional newspaper rather than a national newspaper, and 47.2% indicated that they are more likely to buy a quality newspaper now that they are available in the newer/compact format. The findings also revealed that price is not a significant influencing factor in the decision to purchase a newspaper - free access to newspapers in places such as libraries, cafs, hairdressers, etc. seems to have more of an influence on buying habits than price does, although 46.8% of respondents said they would buy a newspaper even if they could get free access to one.

Between 2007 and 2011, Key Note forecasts that the UK newspaper market, as measured by net revenue, will increase in value by 2%.

Content

Executive Summary
1. Market Definition
- REPORT COVERAGE
- MARKET SECTORS
- By Geographical Reach
- By Frequency
- By Type
- MARKET TRENDS
- National Newspapers
- Regional Newspapers
- Paid-For Newspapers
- Free Newspapers
- Online Newspapers
- Table 1: The Top Ten Most Popular UK National Print Newspapers
- by UK Online Audience (000 and %), August 2007
- Figure 1: The Top Ten Most Popular UK National Print Newspapers
- by UK Online Audience (000), August 2007
- ECONOMIC TRENDS
- Population
- Table 2: UK Resident Population Estimates by Sex (000), Mid-Years 2002-2006
- Gross Domestic Product
- Table 3: UK Gross Domestic Product at Current and
- Annual Chain-Linked Prices (Gm), 2002-2006
- Inflation
- Table 4: UK Rate of Inflation (%), 2002-2006
- Unemployment
- Table 5: Actual Number of Unemployed Persons in the UK (million), 2002-2006
- Household Disposable Income
- Table 6: UK Household Disposable Income Per Capita (G), 2002-2006
- MARKET POSITION
- The UK
- Table 7: The Total UK Printed Media Market by Sector
- by Value at Current Prices (Gm), 2002-2007
- Contents Newspapers
- Figure 2: The Total UK Printed Media Market by Sector
- by Value at Current Prices (Gm), 2002-2007
- Overseas
2. Market Size
- THE TOTAL MARKET
- By Value
- Table 8: Total Expenditure on UK Newspapers
- by Source (Gm and %), 2002-2006
- Figure 3: Total Expenditure on UK Newspapers
- by Source (Gm), 2002-2006
- Table 9: Total Net Revenue of UK Newspapers
- by Source (Gm and %), 2002-2006
- Figure 4: Total Net Revenue of UK Newspapers
- by Source (Gm), 2002-2006
- Table 10: Total Expenditure on UK Newspapers
- by Type (Gm and %), 2002-2006
- Figure 5: Total Expenditure on UK Newspapers
- by Type (Gm), 2002-2006
- Table 11: Total Net Revenue of UK Newspapers
- by Type (Gm and %), 2002-2006
- Figure 6: Total Net Revenue of UK Newspapers
- by Type (Gm), 2002-2006
- National Newspapers
- Table 12: Total Net Revenue of UK National Newspapers
- by Source (Gm), 2002-2006
- Figure 7: Total Net Revenue of UK National Newspapers
- by Source (Gm), 2002-2006
- Regional Newspapers
- Table 13: Total Net Revenue of UK Regional Newspapers
- by Source (Gm), 2002-2006
- Figure 8: Total Net Revenue of UK Regional Newspapers
- by Source (Gm), 2002-2006
- By Volume
- National Newspapers
- Regional Newspapers
- BY MARKET SECTOR
- National Newspapers
- Daily Newspapers
- Table 14: Average Net Circulation of UK National Daily Newspapers
- (000 copies per day), 1965-2005
- Figure 9: Average Net Circulation of UK National Daily Newspapers
- (000 copies per day), 1965-2005
- Newspapers Contents
- Table 15: Average Net Circulation of UK National Daily Newspapers
- by Type (000 copies per day), 6 Months Ending April 2002/2003-2006/2007
- Table 16: Average Net Circulation of UK National Daily Newspapers
- by Type (000 copies per day), 6 Months Ending April 2005/2006 and 2006/2007
- Sunday Newspapers
- Table 17: Average Net Circulation of UK National Sunday Newspapers
- by Type (000 copies per day), 1965-2005
- Figure 10: Average Net Circulation of UK National Sunday Newspapers
- (000 copies per day), 1965-2005
- Table 18: Average Net Circulation of UK National Sunday Newspapers
- by Type (000 copies per day), 6 Months Ending April 2002/2003-2006/2007
- Table 19: Average Net Circulation of UK National Sunday Newspapers
- by Type (000 copies per day), 6 Months Ending April 2005/2006 and 2006/2007
- Regional Newspapers
- Morning Newspapers
- Table 20: Average Net Circulation of Selected English Regional Morning
- Newspapers (copies per day), 6 Months Ending June 2005-2007
- Table 21: Average Net Circulation of Scottish, Northern Irish and
- Welsh Regional Morning Newspapers (copies per day),
6 Months Ending June 2005-2007
- Evening Newspapers
- Table 22: Average Net Circulation of Selected Leading UK Regional
- Evening Newspapers (copies per day), 6 Months Ending June 2005-2007
- Weekly Newspapers
- Table 23: Average Net Circulation of Selected UK Regional
- Weekly Newspapers (copies per week),
6 Months Ending June 2005-2007
- Sunday Newspapers
- Table 24: Average Net Circulation of Selected UK Regional
- Sunday Newspapers (copies per week),
6 Months Ending June 2005-2007
- Free Newspapers
- Table 25: Free Daily UK Newspapers by Average Net Circulation, January-June 2007
- Table 26: The Top Ten Free UK Weekly Newspapers
- by Distribution Size, January-June 2007
3. Industry Background
- RECENT HISTORY
- NUMBER OF COMPANIES
- Table 27: Number of UK VAT-Based Enterprises Engaged
- in Newspaper Publishing by Turnover Sizeband
- (number and %), 2006 and 2007
- Contents Newspapers
- EMPLOYMENT
- Table 28: Number of UK VAT-Based Enterprises Engaged
- in Newspaper Publishing by Employment Sizeband
- (number and %), 2006 and 2007
- REGIONAL VARIATIONS IN THE MARKETPLACE
- DISTRIBUTION
- HOW ROBUST IS THE MARKET?
- LEGISLATION
- KEY TRADE ASSOCIATIONS
- Association of Newspaper & Magazine Wholesalers
- Newspaper Publishers Association
- The Newspaper Society
- Press Complaints Commission
- Scottish Newspaper Publishers Association
- UK Association of Online Publishers
4. Competitor Analysis
- THE MARKETPLACE
- National Newspaper Publishers
- Table 29: National Newspaper Publishers and Their National Titles, 2006
- Regional Newspaper Publishers
- Table 30: The Ten Largest Regional Newspaper Publishers
- by Circulation and Number of Titles, 1st October 2007
- MARKET LEADERS
- Archant Ltd
- Daily Mail and General Trust PLC
- DC Thomson & Company Ltd
- Express Newspapers
- Guardian Media Group PLC
- Independent News & Media PLC
- Johnston Press PLC
- The Midland News Association Ltd
- News International Newspapers Ltd
- News Group Newspapers Ltd/Times Newspapers Ltd
- Newsquest Media Group Ltd
- Telegraph Media Group Ltd
- Trinity Mirror PLC
- Newspapers Contents
- MARKETING ACTIVITY
- Main Media Advertising Expenditure
- Table 31: Main Media Advertising Expenditure on Selected Newspapers
- by Type (G000), Years Ending September 2006 and 2007
- Figure 11: Main Media Advertising Expenditure on Selected Newspapers
- by Type (G000), Years Ending September 2006 and 2007
5. Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
6. Buying Behaviour
INTRODUCTION
- ATTITUDES TOWARDS NEWSPAPER CONTENT
- Table 32: Summary of Results for Attitudes Towards Newspaper Content
- (% of respondents), 2006 and 2007
- By Sex
- By Age
- By Social Grade and Working Status
- By Region
- By Marital Status
- By Presence of Children
- By Tenure
- News Coverage
- Table 33: The Importance of News Coverage in Influencing Consumers
- Decisions to Read a Particular Paper (% of respondents), 2007
- Accurate/Thorough Reporting
- Table 34: The Importance of Accurate/Thorough Reporting in Influencing
- Consumers Decisions to Read a Particular Paper (% of respondents), 2007
- Political Complexion
- Table 35: The Importance of Political Complexion in Influencing Consumers
- Decisions to Read a Particular Paper (% of respondents), 2007
- Features/Supplements
- Table 36: The Importance of Features/Supplements in Influencing Consumers
- Decisions to Read a Particular Paper (% of respondents), 2007
- Columnists/Writers
- Table 37: The Importance of Columnists/Writers in Influencing Consumers
- Decisions to Read a Particular Paper (% of respondents), 2007
- Contents Newspapers
- Entertainment Listings (Cinema/Theatre), Television/Radio Listings and Celebrity Gossip
- Table 38: The Importance of Entertainment Listings (Cinema/Theatre),
- Television/Radio Listings and Celebrity Gossip in Influencing Consumers
- Decisions to Read a Particular Paper (% of respondents), 2007
- Sports Coverage
- Table 39: The Importance of Sports Coverage in Influencing Consumers
- Decisions to Read a Particular Paper (% of respondents), 2007
- Information, e.g. Holidays/Travel Advice and Financial Advice
- Table 40: The Importance of Information, e.g. Holidays/Travel Advice
- and Financial Advice in Influencing Consumers Decisions to Read
- a Particular Paper (% of respondents), 2007
- None of the Above/None Mentioned
- Table 41: Those Who Answered None of the Above/
- None Mentioned (% of respondents), 2007
- ATTITUDES TOWARDS THE REACH AND FORMAT OF NEWSPAPERS
- Regional Versus National Newspapers
- Influence of the Newer/Compact Format for Quality Newspapers
- Table 42: Attitudes Towards the Reach and Format
- of Newspapers (% of respondents), 2007
- ATTITUDES TOWARDS THE PRICE OF NEWSPAPERS
- The Influence of Price
- The Influence of Free Access to a Newspaper
- Table 43: Attitudes Towards the Price of Newspapers (% of respondents), 2007
- ATTITUDES TOWARDS OFFERS AND FREEBIES
- AVAILABLE WITH NEWSPAPERS
- The Attraction of Offers/Freebies
- The Influence of Offers/Freebies on the Reading of Newspapers
- Table 44: Attitudes Towards Offers and Freebies Available
- With Newspapers (% of respondents), 2007
- ATTITUDES TOWARDS ONLINE NEWSPAPERS
- Loyalty Towards Online Newspapers
- The Influence of Convenience
- The Use of Online Newspapers to Gain More Information
- Table 45: Attitudes Towards Online Newspapers (% of respondents), 2007
- ATTITUDES TOWARDS ACCESS TO NEWS VIA E-MAIL
- AND MOBILE TELEPHONE
- Table 46: Attitudes Towards Access to News Via E-mail
- and Mobile Telephone (% of respondents), 2007
- Newspapers Contents
7. Current Issues
- NEW MEDIA PLATFORMS
- DECLINING CIRCULATION
- DECLINING ADVERTISING REVENUES
- RESTRUCTURING OF THE REGIONAL PRESS
- FREE NEWSPAPERS
- LACK OF YOUNG NEWSPAPER READERS
- SCOTTISH NEWSPAPERS
8. The Global Market
- GLOBAL NEWSPAPER SALES
- INTERNATIONAL COMPARISONS
- Paid-For Daily Newspapers
- Table 47: The Worlds Top 20 Paid-For Daily Newspapers
- by Circulation (000), 2005 and 2006
- Free Daily Newspapers
- Table 48: The Worlds Top 20 Free Daily Newspapers
- by Circulation (000), 2005 and 2006
- THE EU
- Publishing Market Watch
9. Forecasts
INTRODUCTION
- The Economy
- Table 49: Economic Forecasts (000, % and million), 2007-2011
- FORECASTS 2007 TO 2011
- Table 50: Forecast Total Net Revenue of UK Newspapers
- by Type (Gm), 2007-2011
- Figure 12: Forecast Total Net Revenue of UK Newspapers
- by Type (Gm), 2007-2011
MARKET GROWTH
- Figure 13: Growth in Total Net Revenue of UK Newspapers
- by Type (Gm), 2002-2011
- Figure 14: Growth in Total Net Revenue of UK Newspapers (Gm), 2002-2011
FUTURE TRENDS
- The Future for Newspapers
- New Free Papers
- Declining Advertising Revenues
- Contents Newspapers
- Online Activity
- News to Mobile Telephones
10. Company Profiles
- Archant Ltd
- Daily Mail and General Trust PLC
- Express Newspapers
- Guardian Media Group PLC
- Independent News & Media PLC
- Johnston Press PLC
- The Midland News Association Ltd
- News Group Newspapers Ltd
- Newsquest Media Group Ltd
- Times Newspapers Ltd
- Trinity Mirror PLC
11. Further Sources
- Associations
- Publications
- General Sources
- Government Publications
- Other Sources
- Bisnode Sources
- Understanding TGI Data
- Number, Profile, Penetration
- Social Grade
- Standard Region
- Key Note Research
- The Key Note Range of Reports