Online Yellow Pages Markets 2008-2009

Publication Date	June 2008
Publisher	Simba Information
Product Type	Report
Pages	116
ISBN Number	not applicable
Product Code	SIM00014

Price

£1,915.00
approximately: $2,798 | €2,099

PDF

PRINT £2,050 ($2,996 | €2,247)

Order above formats by FAX

Summary

Simba is pleased to introduce Online Yellow Pages Markets 2008-2009 -- an all-new comprehensive market intelligence report on the state of the online yellow pages industry in 2008. But even more important than providing a clear understanding of the current market condition, this report offers exclusive perspective on how yellow pages publishers need to position themselves for future growth in the dynamic online medium.

Use Online Yellow Pages Markets 2008-2009 to:

Gain access to Simba's exclusive data on current online yellow pages market size and structure
Understand the structure of partnerships between yellow pages publishers and search engine giants, such as Google and Yahoo!
Benchmark your own online initiatives against those of your competitors
Target realistic online yellow pages revenue growth for your company
Identify potential partnership opportunities
And more!

Content

Methodology
Executive Summary
Chapter 1: Size of the Online Yellow Pages Market
- Introduction
- Yellow Pages Market Overview
- Market Segments and Key Players
- Internet and Print Usage
List of Tables
- Table 1.1: Statistical Summary of the Yellow Pages Industry, 2002-2007
- Table 1.2: Print, Internet Share of Annual Yellow Pages Market, 2006-2009P
- Table 1.3: Revenue Growth in All U.S. Advertising Media, 2005-2008P
- Table 1.4: Online YP & YP Local Search Compared to Internet and All Advertising, 2005-2008P
- Table 1.5: Publishers Percentage of Revenue from Online, 2006-2008P
- Table 1.6: Top 20 Internet Yellow Pages Usage by Category with Print Comparison, 2007
- Table 1.7: Yellow Pages References, 2005-2007
Chapter 2: Online Yellow Pages Market Dynamics
- Types of Online Yellow Pages
- Top Print Publishers in the Online Yellow Pages Arena
- Ambassador Publishing
- AT&T Advertising & Publishing
- Idearc Media
- Ogden Directories
- Phone Directories Co.
- R.H. Donnelley
- User-Friendly Phone Book
- Valley Yellow Pages
- White Directory Publishers
- Yellowbook
- Internet-Only Yellow Pages Providers
- infoUSA
- Search Engine Local and Yellow Pages Providers
- IAC Search & Media
- Google
- Local.com
- LookSmart
- Yahoo!
List of Tables
- Table 2.1: Estimated IYP Traffic for Select Publishers, 2006-2007
- Table 2.2: Sources of Incumbent Online Directory Listings
- Table 2.3: Internet Sites and IYP Publishers That Power Them, 2008
- Table 2.4: Key Internet Alliances in Yellow Pages Industry
- Table 2.5: Online Revenue Growth, Print Publishers, 2005-2007P
- Table 2.6: IYP Revenue Growth, Internet-Only Yellow Pages Publishers, 2005-2007P
Chapter 3: Forecast & Conclusions
- Internet Market Forecast
- Print Publishers Online Growth
- Users and Content
List of Tables
- Table 3.1: Internet Yellow Pages Advertising Revenue, 2005-2008P
- Table 3.2: Internet YP Revenue vs. Total YP Revenue, 2005-2010P
Chapter 4: Profiles of Leading Print Internet Providers
- Ambassador Media Group
- AT&T Communications
- Idearc Media
- Ogden Directories
- Phone Directories Co.
- R.H. Donnelley
- User-Friendly Phone Book
- Valley Yellow Pages
- White Directory Publishers
- Yellowbook
Chapter 5: Profiles of Leading Search Engines and Suppliers
- Ask.com
- Google
- infoUSA
- Local.com
- LookSmart
- Yahoo!