Publishing Industry

Market Review 2008 Twelfth Edition July 2008

Publication Date	July 2008
Publisher	Key Note
Product Type	Report
Pages	180
ISBN Number	not applicable
Product Code	KEY00062

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Summary

Key Note estimates that the UK publishing market was worth 18.41bn in 2007, having grown by just 0.4% during the year. Three sectors are examined in this Market Review: newspapers, magazines and books.

Each of these three sectors is dominated by around a dozen companies.

Hardly any companies are involved in more than one sector of the market, and only Pearson PLC has significant interests in all three sectors.

The book-publishing sector is experiencing greater change than any other sector of the publishing industry. Some of the large publishers are planning to digitise vast numbers of the books that they have published in the past (their so-called backlists). They also planning to launch thousands of e-books in 2008 and 2009, and some publishers are starting to sell a proportion of their books online. The major academic publishers are increasingly investing in digitised content and are printing much less material.

For newspapers and magazines, the key concerns are maintaining their advertising revenues and winning new readers. This is especially crucial for newspapers. The main reason why newspapers have lost so much ground over the past 20 years is that the adults who grew up reading a daily newspaper with their cornflakes and toast in the 1930s and 1940s (and so made reading a newspaper a daily habit) are dying off, and they are not being replaced.

The growth of radio and the Internet are other factors behind the decline in newspaper sales, as is the shortage of time for newspaper reading. To survive, newspapers will have to become as familiar online as they are in print.

Magazines appear to be in a stronger position, but they too will have to increase their multimedia activities. This has already begun, and the process will surely accelerate over the next few years. The magazine sector will also need to watch its prices. In 2006 or even 2007, cover prices could be increased without a significant loss of readers, but in 2009 publishers will need to think carefully before doing this. Key Notes research indicates that the majority of consumers already believe that magazines are too expensive.

Key Note forecasts that the UK publishing market as a whole will grow by 5.1% between 2007 and 2012. Newspaper revenues are forecast to decline over the period, while book revenues will show the strongest growth.

Content

Executive Summary
1. Industry Overview
- Report Coverage
- Report Background
- Economic Trends
- Population
- Table 1.1: UK Resident Population Estimates
- by Sex (000), Mid-Years 2003-2007
- Gross Domestic Product
- Table 1.2: UK Gross Domestic Product at Current and
- Annual Chain-Linked Prices (gm), 2003-2007
- Inflation
- Table 1.3: UK Rate of Inflation (%), 2003-2007
- Unemployment
- Table 1.4: Actual Number of Unemployed Persons
- in The UK (Million), 2003-2007
- Market Size
- Table 1.5: The UK Publishing Market by Sector
- by Value (gm), 2003-2007
- Figure 1.1: The UK Publishing Market
- by Value (gm), 2003-2007
- Market Segmentation
- Newspapers
- Magazines
- Books
- Industry Structure
- Concentration
- Number of UK Businesses
- Table 1.6: Number of UK Vat-Based Enterprises in The Publishing Industry
- by Sector by Turnover Sizeband (g000 and Number), 2007
- Employment
- Table 1.7: Number of UK Vat-Based Enterprises in The Publishing Industry
- by Sector by Employment Sizeband (Number), 2007
- Distribution
- Market Position
- Key Trends
- Number of Titles
- Industry Restructuring
- Publishers Embrace Electronic Media
- Publishers Partnering with Other Businesses
- The Mid-Market Is Squeezed
- Consumer Magazines Losing Male Readers
- Legislation
- Key Trade Associations and Other Industry Organisations
- Book Marketing Ltd
- Booksellers Association
- Newspaper Publishers Association
- Newspaper Society
- Nielsen Bookdata
- Periodical Publishers Association
- Publishers Association
2. Pest Analysis
- Political Factors
- Eu Vat on Books and Magazines
- Reduced Tax on Audio Books?
- Regulating Magazine Distribution
- Changes to The School Curriculum
- National Year of Reading
- The Global Economy and Publishers Rights
- Economic Factors
- General Economic Outlook
- Advertising
- Concentration of Booksellers
- Social Factors
- Literacy Levels
- Decline in Library Borrowings and Budgets
- Changing Reading Habits
- Time Pressure
- Growth of Social Networking
- Technological Factors
- The Internet
- E-Books and E-Magazines
- New Technology and Authors Rights
- Publishing Industry Contents
- Key Note Ltd 2008
3. Key Note Primary Research
- Introduction
- Newspapers
- Buying Habits and Attitudes
- by Sex
- Table 3.1: Buying Habits and Attitudes towards Newspapers
- by Sex (% of Respondents), 2008
- by Age
- Table 3.2: Buying Habits and Attitudes towards Newspapers
- by Age (% of Respondents), 2008
- by Social Grade
- Table 3.3: Buying Habits and Attitudes towards Newspapers
- by Social Grade (% of Respondents), 2008
- Main Source of News
- by Sex
- Table 3.4: Main Source of News
- by Sex (% of Respondents), 2008
- by Age
- Table 3.5: Main Source of News
- by Age (% of Respondents), 2008
- by Social Grade
- Table 3.6: Main Source of News
- by Social Grade (% of Respondents), 2008
- Magazines
- Types of Magazines Bought
- by Sex
- Table 3.7: Types of Magazines Bought
- by Sex (% of Respondents), 2008
- by Age
- Table 3.8: Types of Magazines Bought
- by Age (% of Respondents), 2008
- by Social Grade
- Table 3.9: Types of Magazines Bought
- by Social Grade (% of Respondents), 2008
- Attitudes towards Magazines
- by Sex
- Table 3.10: Attitudes towards Magazines
- by Sex (% of Respondents), 2008
- by Age
- Table 3.11: Attitudes towards Magazines
- by Age (% of Respondents), 2008
- by Social Grade
- Table 3.12: Attitudes towards Magazines
- by Social Grade (% of Respondents), 2008
- Books
- Buying Habits and Attitudes
- by Sex
- Table 3.13: Buying Habits and Attitudes towards Books
- by Sex (% of Respondents), 2008
- by Age
- Table 3.14: Buying Habits and Attitudes towards Books
- by Age (% of Respondents), 2008
- by Social Grade
- Table 3.15: Buying Habits and Attitudes towards Books
- by Social Grade (% of Respondents), 2008
4. Competitive Structure
- Leading Newspaper Publishers
- Archant Ltd
- Daily Mail and General Trust Plc
- Guardian Media Group Plc
- Independent News & Media Plc
- Johnston Press Plc
- The Midland News Association Ltd
- News International
- Newsquest Media Group
- Northern & Shell Plc
- Telegraph Media Group Ltd
- Tindle Newspapers Ltd
- Trinity Mirror Plc
- Leading Magazine Publishers
- H Bauer Publishing Ltd
- Bbc Worldwide Ltd
- John Brown Publishing Ltd
- Centaur Media Plc
- Cmp Information Ltd
- The Conde Nast Publications Ltd
- Dennis Publishing Ltd
- Dmg World Media (UK) Ltd
- Egmont UK Ltd
- Euromoney Institutional Investor Plc
- Future Publishing Ltd
- Haymarket Group Ltd
- Incisive Media Ltd
- Informa Plc
- IPC Media Ltd
- The National Magazine Company Ltd
- The Readers Digest Association Ltd
- Redwood Publishing Ltd
- Publishing Industry Contents
- Key Note Ltd 2008
- William Reed Business Media Ltd
- Dc Thomson & Company Ltd
- Leading Book Publishers
- Bloomsbury Publishing Plc
- Cambridge University Press
- Hachette Filipacchi (UK) Ltd
- Harpercollins Publishers Ltd
- Macmillan Publishers Ltd
- Oxford University Press
- Pearson Plc
- The Quarto Group Incorporated
- The Random House Group Ltd
- Reed Elsevier Group Plc
- Thomson Reuters Corporation
- Wiley Blackwell
- Marketing Activity
- Table 4.1: Main Media Advertising Expenditure by The Publishing Industry
- (g000), Year Ending December 2007
5. Newspapers
- Definition
- Geographical Spread
- Frequency
- Type
- Key Trends
- National Newspapers
- Regional Newspapers
- Market Size
- by Source of Revenue
- Table 5.1: The UK Newspaper Market by Source
- of Revenue (gm and %), 2003-2007
- Figure 5.1: The UK Newspaper Market
- by Value (gm), 2003-2007
- by Geographical Sector
- Table 5.2: The UK Newspaper Market X National and
- Regional Newspaper Revenue (gm and %), 2003-2007
- Table 5.3: Regional Newspaper Advertising Revenue
- by Type of Newspaper (gm), 2003-2007
- Overseas Trade
- Market Segmentation
- National Newspapers
- Daily Papers
- Table 5.4: UK National Daily Newspapers by Average
- Net Circulation (Copies), March 2005-2008
- Sunday Papers
- Table 5.5: UK National Sunday Newspapers by Average
- Net Circulation (Copies), March 2005-2008
- Regionally-Based National Newspapers
- Table 5.6: Selected UK Regionally-Based National Newspapers
- by Average Net Circulation (Copies), March 2005-2008
- Regional Newspapers
- Morning Papers
- Table 5.7: Selected English Regional Morning Newspapers
- by Average Net Circulation (Copies), January to June 2003,
- July to December 2005 and July to December 2007
- Table 5.8: Selected Leading Scottish, Northern Irish and Welsh Morning
- Newspapers by Average Net Circulation (Copies), January to June 2003,
- July to December 2005 and July to December 2007
- Evening Papers
- Table 5.9: Selected Leading Regional Evening Newspapers
- by Average Net Circulation (Copies), January to June 2003,
- July to December 2005 and July to December 2007
- Weekly Papers
- Table 5.10: Selected Leading Regional Weekly Newspaper Groups
- by Average Net Circulation (Copies), January to June 2003,
- July to December 2005 and July to December 2007
- Sunday Papers
- Table 5.11: Selected Leading Regional Sunday Newspapers
- by Average Net Circulation (Copies), January to June 2003,
- July to December 2005 and July to December 2007
- Free Papers
- Table 5.12: The Top 20 Free UK Regional Newspaper Groups
- by Average Net Distribution (Copies), July to December 2007
- Supply Structure
- Number of Titles
- National Newspapers
- Regional Newspapers
- Distribution
- Trade Associations
- Press Complaints Commission
- Major Players
- National Newspapers
- Regional Newspapers
- Table 5.13: The Top Ten UK Regional Newspaper Publishers by Number of Titles
- and Total Weekly Circulation (Copies), January 2008
- Buying Behaviour
- Forecasts 2008 to 2012
- Table 5.14: The Forecast UK Newspaper Market X National and
- Regional Newspaper Revenue (gm), 2008-2012
- Publishing Industry Contents
- Key Note Ltd 2008
6. Magazines
- Definition
- Consumer Magazines
- Business/Professional Magazines
- Key Trends
- Market Size
- by Value
- Table 6.1: The UK Magazine Market by Sector
- and Source of Revenue (gm), 2003-2007
- Figure 6.1: The UK Magazine Market
- by Value (gm), 2003-2007
- by Volume
- Number of Titles
- Table 6.2: Number of Magazine Titles Published
- in The UK by Sector, 2003-2007
- Consumer Magazines
- Table 6.3: Consumer Magazines X Number of Titles Published
- in The UK by Category, January 2007 and 2008
- Business/Professional Magazines
- Table 6.4: Business/Professional Magazines X Number of Titles Published
- in The UK by Category, January 2007 and 2008
- The Leading Magazines
- Consumer Magazines
- Table 6.5: The Top 20 UK Free and Paid-for Consumer Magazines
- by Average Net Circulation (Copies), July to December 2007
- Business/Professional Magazines
- Table 6.6: The Top Ten UK Business and Professional Magazines
- by Average Net Circulation (Copies), July 2006 to June 2007
- Market Sectors
- Consumer Magazines
- TV Listings Magazines
- Table 6.7: Selected Leading UK TV Listings Magazines by Average
- Net Circulation (Copies), July to December 2004-2007
- Womens Magazines
- Table 6.8: Selected Leading UK Womens Weekly Magazines by Average
- Net Circulation (Copies), July to December 2004-2007
- Table 6.9: Selected Leading Womens Monthly Magazines by Average
- Net Circulation (Copies), July to December 2004-2007
- Womens Health and Beauty Magazines
- Table 6.10: Selected Leading Womens Health and Beauty Magazines
- by Average Net Circulation (Copies), July to December 2004-2007
- Teenage Magazines
- Table 6.11: Selected Leading Teenage Magazines by Average
- Net Circulation (Copies), July to December 2004-2007
- Pop and Rock Music Magazines
- Table 6.12: Selected Leading Pop and Rock Music Magazines by Average
- Net Circulation (Copies), July to December 2004-2007
- Mens Magazines
- Table 6.13: Selected Leading Mens Magazines by Average
- Net Circulation (Copies), July to December 2004-2007
- Motoring Magazines
- Table 6.14: Selected Leading Motoring Magazines by Average
- Net Circulation (Copies), July to December 2004-2007
- Photography Magazines
- Table 6.15: Selected Leading Photography Magazines by Average
- Net Circulation (Copies), July to December 2004-2007
- Computing Magazines
- Table 6.16: Selected Leading Computing Magazines by Average
- Net Circulation (Copies), July to December 2004-2007
- Computer-Games Magazines
- Table 6.17: Selected Leading Computer-Games Magazines by Average
- Net Circulation (Copies), July to December 2004-2007
- Boating and Fishing Magazines
- Table 6.18: Selected Leading Boating and Fishing Magazines by Average
- Net Circulation (Copies), July to December 2004-2007
- Football Magazines
- Table 6.19: Selected Leading Football Magazines by Average
- Net Circulation (Copies), July to December 2004-2007
- Golf Magazines
- Table 6.20: Selected Leading Golf Magazines by Average
- Net Circulation (Copies), July to December 2004-2007
- Home-Interest Magazines
- Table 6.21: Selected Leading Home-Interest Magazines by Average
- Net Circulation (Copies), July to December 2004-2007
- Gardening Magazines
- Table 6.22: Selected Leading Gardening Magazines by Average
- Net Circulation (Copies), July to December 2004-2007
- Cookery and Kitchen Magazines
- Table 6.23: Selected Leading Cookery and Kitchen Magazines by Average
- Net Circulation (Copies), July to December 2004-2007
- Business/Professional Magazines
- General Business Magazines
- Table 6.24: Selected Leading General Business Magazines by Average
- Net Circulation (Copies), July to June 2003, 2005 and 2007
- Financial-Services Magazines
- Table 6.25: Selected Leading Financial-Services Magazines by Average
- Net Circulation (Copies), July to June 2003, 2005 and 2007
- Medical Magazines
- Table 6.26: Selected Leading Medical Magazines by Average
- Net Circulation (Copies), July to June 2003, 2005 and 2007
- Publishing Industry Contents
- Key Note Ltd 2008
- Grocery and Licensing Magazines
- Table 6.27: Selected Leading Grocery and Licensing Magazines by Average
- Net Circulation (Copies), July to June 2003, 2005 and 2007
- Agricultural and Farming Magazines
- Table 6.28: Selected Leading Agricultural and Farming Magazines by Average
- Net Circulation (Copies), July to June 2003, 2005 and 2007
- Travel Magazines
- Table 6.29: Selected Leading Travel Magazines by Average
- Net Circulation (Copies), July to June 2003, 2005 and 2007
- Marketing and Advertising Magazines
- Table 6.30: Selected Leading Marketing and Advertising Magazines by Average
- Net Circulation (Copies), July to June 2003, 2005 and 2007
- Construction and Building Magazines
- Table 6.31: Selected Leading Construction and Building Magazines by Average
- Net Circulation (Copies), July to June 2003, 2005 and 2007
- Supply Structure
- Number of Publishers
- Trade Associations
- Major Players
- Buying Behaviour
- Consumer Magazines
- Business/Professional Magazines
- Forecasts 2008 to 2012
- Table 6.32: The Forecast UK Magazine Market X
- Total Revenue (gm), 2008-2012
7. Books
- Definition
- Consumer Books
- Academic/Professional Books
- School Books
- Key Trends
- General Trends
- Online Sales
- Publishers and Authors Rights
- New Terms for The Sale of Books
- A Growing Focus on The Mass Market
- Market Size
- by Value
- Table 7.1: The UK Book Market by Sector
- by Retail Value (gm), 2003-2007
- Figure 7.1: The UK Book Market
- by Retail Value (gm), 2003-2007
- by Volume
- Table 7.2: Number of English-Language Book Titles
- Published in The UK, 2003-2007
- Overseas Trade
- Exports
- Table 7.3: UK Publishers Exports by Destination
- by Value (gm), 2002-2006
- Imports
- Supply Structure
- Number of Imprints
- Distribution
- Retailing
- Bookshop Chains
- Independent Bookshops
- Supermarkets and Other Retail Outlets
- Book Clubs
- The Internet
- Mail Order
- Major Players
- Buying Behaviour
- Purchasing of Hardback and Paperback Books
- Table 7.4: Purchasing of Books in The Last 12 Months
- (% of Adults), 2003-2007
- Purchasing of Audio Books
- Forecasts 2008 to 2012
- Table 7.5: The Forecast UK Book Market
- by Retail Value (gm), 2008-2012
8. A Global Perspective
- Newspapers
- Magazines
- Books
- The Global Market
- The European Market
- The Leading Publishers
- Publishing Industry Contents
- Key Note Ltd 2008
9. The Future
- Introduction
- Table 9.1: Economic Forecasts for The UK
- (000, % and Million), 2008-2012
- Forecasts 2008 to 2012
- Table 9.2: The Forecast UK Publishing Market
- by Sector by Value (gm), 2008-2012
- Market Growth
- Figure 9.1: The UK Publishing Market
- by Value (gm), 2003-2012
- Future Trends
10. Further Sources
- Associations
- Publications
- General Sources
- Government Sources
- Other Sources
- Bisnode Sources
- Understanding Tgi Data
- Number, Profile, Penetration
- Social Grade
- Standard Region
- Key Note Research