Publishing for the PreK-12 Market 2007-2008

Publication Date	September 2007
Publisher	Simba Information
Product Type	Report
Pages	242
ISBN Number	not applicable
Product Code	SIM00004

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Summary

Publishing for the PreK-12 Market is the premier source for expert analysis on the highly competitive $8+ billion PreK-12 school market, where new business dynamics are being created by the demand for products that produce proven student achievement results, the changing nature of textbooks and the blending of print and technology, and the volatile merger and acquisitions market.

This new report offers the most up-to-date business information and market trends in print publishing and instructional technology. It presents the complete view of the U.S. school market in a single-source format, combining the segment breakdown and media analysis formerly available separately in Print Publishing for the School Market and Electronic Media for the School Market.

Use Publishing for the PreK-12 Market to evaluate the trends affecting the industry, assess market opportunities, benchmark performance among market leaders, and develop a realistic, effective strategy for maximum short- and long-term growth.

Topics include:

Growth figures, forecasts and projections through 2010 by media and market segment, including: textbooks, courseware, print supplements, modular software, testing, manipulatives, classroom magazines, video and trade books;
Relative strength of technology-based instructional materials against the dominant market position of textbooks;
Inroads by distance learning in the school market;
School market needs for supplemental materials;
State textbook adoption results;
Trends and advances in statewide testing and classroom assessment segments;
Emergent technologies;
Market changes in policy, enrollment and funding;
More than 25 detailed company profiles of the leading U.S. school publishers and instructional technology providers.

This report is an essential market intelligence tool for publishers, editors, marketing, business development and investment professionals who need to understand the business strategies currently driving the educational publishing industry.

Content

Methodology
Executive Summary
Chapter 1: Industry Size and Structure
- Introduction
- Customization and Collaboration
- A Triumvirate of Print, Technology and Service
- Market Begins Climb Back in 2007
- Textbooks Remain the Largest Segment
- Electronic Media Advances Steadily
- Houghton Mifflin Pressures Pearson as Largest PreK-12 Publisher
- Pearson Is Largest PreK-12 Publisher
- Harcourt Ensconced in No. 2 Position
- Carnegie, Voyager and Scientific Learning Lead in Growth Rates
- Tough Year in 2006 Thwarts Improved Operating Performance
- Goodheart-Willcox Tops Performance Index
- Continued Development in New Products
- Standards, Customization and Building Communities
- Publishers Grapple with Transition tTechnology
- Publishers Pursue Offshore Services tCut Costs
- M&A Activity in 2007 Consolidates Industry
- Technology Is a Pivotal Force in M&A Activity
- Table 1.1: Sales of Instructional Media tthe U.S. PreK-12 School Market, 2005-2007P
- Table 1.2: Market Share of Media Used in U.S. Classrooms, 2007P
- Table 1.3: Simba Information's PreK-12 U.S. Publisher Index, 2005-2007P
- Table 1.4: Educational Publishers' Performance Index, 2006 vs. 2005
- Table 1.5: K-12 Instructional Program Trends
- Table 1.6: Simba Information's Mergers & Acquisitions Index, December 2006 - Aug-07
Chapter 2: Enrollment and Demographics
- Introduction
- Public Enrollment vs. Private Enrollment
- Fastest-Growing K-12 Enrollment Areas
- Growth Rates Vary Across Largest Districts
- Schools Become More Diverse
- More Special Needs Students in Schools
- Homeschool Enrollment Growing
- Table 2.1: Total Public/Private Projected K-12 Enrollment, 2006-2015
- Table 2.2: Enrollment in Public and Private Schools, 2006-2015
- Table 2.3: States Experiencing Largest Enrollment Increases, 2006-2007 vs. 2005-2006
- Table 2.4: 25 Counties with Largest Enrollment Increases, 2006-2007
- Table 2.5: Top 25 Districts Based on Enrollment
- Table 2.6: 25 Districts with Highest Number LEP/ELL Students
- Table 2.7: 25 Districts with Highest Number IEP Students
- Table 2.8: Distribution of K-12 Homeschooled Students by Grade Level, 1999 & 2003
Chapter 3: Funding
- Introduction
- Politics Loom Over Funding
- Federal Funding for 2007 and 2008
- Title I Funding in States
- Title I District Funding Picture
- Reading First Funding
- Tapping Special Education Funding
- Improving the State Revenue Landscape
- Instructional Materials Funding
- Large Districts Present Major Opportunities
- Table 3.1: Federal Education Appropriations, 2006-2008P
- Table 3.2: Proposed 2008 Federal Education Appropriations
- Table 3.3: U.S. Dept. of Education Title I State Grant Allocations, 2006-2008
- Table 3.4: 50 Largest Title I Allocations tLEAs, 2007-2008
- Table 3.5: Recipients of Reading First State Grants, 2006-2008
- Table 3.6: IDEA Funding
- Table 3.7: Instructional Materials Expenditure by State, 2005-2006
- Table 3.8: Top 50 Districts Per-Pupil Expenditures
Chapter 4: Textbooks and Adoptions
- Introduction
- Textbook Publishers Adapt tCustomization
- E-Books Supplement Print Textbooks
- Infused with Technology, Textbooks Become Blended Solutions
- Embracing Collaboration
- Textbook Market: Adoption States and Open Territories
- Adoption Cycle Improves in 2007
- Largest Districts Boost Benefit of Adoption States
- Outlook Is Stronger in 2007
- Texas Makes Changes tAdoption Schedule
- Harcourt Captures Texas 6-12 Math Adoption
- Notable Wins in Open Territories
- Table 4.1: Textbook Share of Instructional Media Used in U.S. Classrooms, 2006 vs. 2007P
- Table 4.2: Selected K-12 State Adoption Schedules for Bid Years 2007-2010
- Table 4.3: 17 Counties with Fastest-Growing School Enrollment, 2005-2006 vs. 2006-2007
- Table 4.4: Texas 2007 6-12 Math Textbook Adoption
Chapter 5: Instructional Software and Supplementary Materials
- Introduction
- Shift in Supplemental Purchasing
- 2007 Supplemental Market Up 3.6% School Specialty Leads Simba Supplemental Rankings
- Future of Supplementals
- Open Source and Gaming Will Grow
- Table 5.1: Teacher Buying Patterns, 2007
- Table 5.2: Sales of Supplemental Instructional Materials tthe U.S. PreK-12 School Market, 2005-2007P
- Table 5.3: Simba Information's Supplemental Publisher Index, 2005-2007P
- Table 5.4: Planned High Use of Textbooks vs. Supplementals
Chapter 6: Testing
- Introduction
- Policy Shifts
- Testing Is a $1.22 Billion Industry in 2007
- More Than $209 Million in Testing Contracts Awarded
- Classroom Assessment, Intervention Initiatives on the Rise
- Future Directions: Online Testing
- Future Directions: Formative Assessment
- Future Directions: Assessment Under a Reauthorized NCLB
- Table 6.1: NChild Left Behind Testing Requirements
- Table 6.2: Testing Segment's Share of Instructional Media in U.S. Classrooms, 2006-2007P
- Table 6.3: Simba Information's 2007 Testing Contract Index, January-August 2007
- Table 6.4: Assessment-Related State Legislative Initiatives, 2007
Chapter 7: Emerging Technologies
- Introduction
- Computer Access in Schools
- One-to-One Initiatives Drive Computer Access
- Use of Whiteboards, Clickers Grows
- Hardware Adds Content
- Social Networking Changing Learning
- Portals Aid Sharing of Data and Content
- K-12 Virtual Education Expected tGrow
- Course Management Systems Enter K-12
- Table 7.1: Percentage of Public School Instructional Rooms with Internet Access
- Table 7.2: Ratiof Public School Students tInstructional Computers with Internet Access
- Table 7.3: Computer Intensity by State
- Table 7.4: One-to-One Computing
- Table 7.5: Fast-Growing Product Categories
- Table 7.6: States with Portals
- Table 7.7: States with State-Sponsored Virtual Schools
Chapter 8: Forecast and Conclusions
- Table 8.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2006-2010P
- Company Profiles
- American Education Corp. Carnegie Learning
- Educational Testing Service
- Haights Cross Communications
- Harcourt Education
- Houghton Mifflin
- Inspiration Software
- LeapFrog
- McGraw-Hill Education
- Pearson Education
- Peoples Education
- PlatLearning
- The Princeton Review
- RD School & Educational Services
- Renaissance Learning
- Scholastic
- School Specialty
- Scientific Learning
- Voyager Learning