Publishing for the PreK-12 Market 2008-2009

Content

• Methodology
• Executive Summary
• Chapter 1: Industry Size and Structure
  • Introduction
  • Market Shows Improvement in 2007, Looks for More in 2008
  • Textbooks Hold Title to the Largest Segment
  • Print Supplements Persevere
  • Growth for State Tests Levels Off
  • Courseware, Modular Software Trading Places
  • Manipulatives Benefit from Science, Math
  • Books, Video and Periodicals
  • Electronic Media Advances Steadily
  • Houghton Mifflin Harcourt Leads PreK-12 Publisher Index
  • HMH, Pearson & McGraw-Hill Dominate PreK-12 Publishing
  • Pearson Penetrates All Corners of the PreK-12 Market
  • McGraw-Hill Pushes Beyond the Textbook
  • Questar Assessment, EMC and Carnegie Lead in 2007 Growth Rates
  • Projected Double-Digit Leaders in 2008
  • Publishers Improve Operating Performance in 2007
  • Goodheart-Willcox Maintains Top Operating Margin
  • M&A Activity in 2007 Consolidates Industry
  • M&A Activity: Looking Deeper Into 2008
  • Whos in the Hunt to Buy and Sell?
• List of Tables
  • Table 1.1: Sales of Print and Electronic Media to the U.S. PreK-12 School Market, 2006-2008P
  • Table 1.2: Market Share of Media Used in U.S. Classrooms, 2008P
  • Table 1.3: Simba Informations PreK-12 U.S. Publisher Index, 2006-2008P
  • Table 1.4: Educational Publishers Performance Index, 2007 vs. 2006
  • Table 1.5: Simba Informations PreK-12 Mergers & Acquisitions Index, January-March 2008
• Chapter 2: Enrollment and Demographics
  • Introduction
  • Public Enrollment vs. Private Enrollment
  • Fastest-Growing States for K-12 Enrollment
  • Fastest-Growing Counties for K-12 Enrollment
  • Growth Rates Vary Across Largest Districts
  • Schools Become More Diverse
  • More Special Needs Students in Schools
  • Homeschool Enrollment Growing
• List of Tables
  • Table 2.1: Total Public/Private Projected K-12 Enrollment, 2007-2016
  • Table 2.2: Enrollment in Public and Private Schools, 2007-2016
  • Table 2.3: States Experiencing Largest Enrollment Increases, 2007-2008 vs. 2006-2007
  • Table 2.4: 25 Counties with Largest Enrollment Increases, 2007-2008
  • Table 2.5: 25 Districts with Highest Number LEP/ELL Students
  • Table 2.6: 25 Districts with Highest Number IEP Students
  • Table 2.7: Homeschool Enrollment by State
• Chapter 3: Funding
  • Introduction
  • Federal Funding for 2008 and 2009
  • Title I Funding
  • Reading First Funding
  • Tapping Special Education Funding
  • Education Funding at the State Level
  • Clouds in Large Adoption States
  • Brighter Outlook in Smaller States
  • Instructional Materials Funding
• List of Tables
  • Table 3.1: Federal Education Appropriations, 2007-2009P
  • Table 3.2: U.S. Dept. of Education Title I State Grant Allocations, 2007-2009E
  • Table 3.3: Recipients of Reading First State Grants, 2007-2009E
  • Table 3.4: IDEA Funding
  • Table 3.5: 2008 State Revenue Outlook
  • Table 3.6: Instructional Materials Expenditure by State, 2005-2006
  • Table 3.7: Top 50 Districts Per-Pupil Expenditures
• Chapter 4: Trends
  • Introduction
  • Reauthorization of No Child Left Behind
  • Promises of Campaign 2008
  • Impact of Open Access
  • Virtual Learning: Poised for Takeoff
  • Computer Access in Schools
  • One-to-One Initiatives Take Off
  • One-to-One Options Expand
  • Whiteboards and Clickers Work Together
  • Cell Phones: Opportunity or Distraction
  • NCLB Drives Data Management
  • Competition Rises in Data Management
  • Acquisitions Broaden Data Market
• List of Tables
  • Table 4.1: Computer Intensity by State
  • Table 4.2: Comparing Costs of Data Management Systems
• Chapter 5: Textbooks and Adoptions
  • Introduction
  • Basal Programs: One Size No Longer Fits All
  • Reading Sells
  • Textbook Market: Adoption States and Open Territories
  • Decade Closes with a Robust Adoption Cycle
  • 2008 Continues Improvement in Adoption Opportunity
  • Florida Approves 89 Reading Programs, with Open Source Option
  • Technology on Deck in California and Texas, Too, in 2008
  • Concern Over Financial Landscape
  • McGraw-Hill Leads Simbas 2007 Publisher Scorecard
  • McGraw-Hill, Harcourt Titles Dominate Best-Seller Index in 2007
• List of Tables
  • Table 5.1: Textbook Share of Instructional Media Used in U.S. Classrooms, 2007 vs. 2006
  • Table 5.2: Top 10 Disciplines for Textbooks, 2006
  • Table 5.3: Basal Sales, Adoption States vs. Open Territories, 2002-2007
  • Table 5.4: Textbook Adoption States
  • Table 5.5: Selected K-12 State Adoption Schedules for Bid Years 2008-2011
  • Table 5.6: Floridas Adopted Technology-Based Reading Materials, 2008
  • Table 5.7: Californias Adopted Mathematics K-8 Materials, 2008
  • Table 5.8: Adopted Texas K-5 Math Textbooks, 2008
  • Table 5.9: Simba Informations Publisher Scorecard, 2007
  • Table 5.10: Simbas Best-Selling Textbook Series, 2007
• Chapter 6: Supplementary Materials
  • Introduction
  • 2008 Supplemental Market Projected to Grow 3.1%
  • Electronic Supplementals Growing Faster
  • Who Buys the Supplementals?
  • School Specialty Leads Simba Supplemental Rankings
  • Future of Supplementals
  • Test Prep for Improved Results
  • Formative Assessment Another Way to Prepare
  • Partnering for School Improvement
  • High School Key to School Improvement
  • Intervention Is an Emerging Category
  • SES Business Lags Although Tutoring Need Grows
• List of Tables
  • Table 6.1: Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2006-2008
  • Table 6.2: Simba Informations Supplemental Publisher Index, 2006-2008P
  • Table 6.3: School Improvement Grants, 2007
• Chapter 7: Forecast and Conclusions
• List of Tables
  • Table 7.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2007-2011P
• Company Profiles
• Carnegie Learning
• Curriculum Associates
• Educational Testing Service
• EMC/Paradigm
• Goodheart-Wilcox
• Haights Cross Communications
• Houghton Mifflin Harcourt
• Inspiration Software
• Kaplan
• LeapFrog
• McGraw-Hill Education
• Pearson Education
• Peoples Education
• Plato Learning
• The Princeton Review
• Questar Assessment
• RD School & Educational Services
• Renaissance Learning
• Scholastic
• School Specialty
• Scientific Learning
• Voyager Learning