Worldwide Yellow Pages 2007: Asia

Publication Date	October 2007
Publisher	Simba Information
Product Type	Report
Pages	84
ISBN Number	not applicable
Product Code	SIM00005

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£1,625.00
approximately: $2,367 | €1,875

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Summary

In a global economy, yellow pages publishers are increasingly looking beyond the borders of their own countries to grow their businesses, and the key to making a successful business plan for international growth is to rely on solid data and informed analysis of current market dynamics in targeted countries and regions.

Through its Worldwide Yellow Pages report series, published continuously in four volumes throughout 2007 (Americas, Europe, Asia and the Pacific Rim), Simba paints a comprehensive picture of the yellow pages markets in 30 countries and provides all the facts and figures needed to accurately assess the most promising growth opportunities for publishers.

Worldwide Yellow Pages 2007: Asia contains an overview of the global yellow pages market, and provides a focus specifically on directory operations in China, Hong Kong, India and South Korea.

The Worldwide Yellow Pages report series provides first-hand access to the statistics and analysis that determine market strength:

The state of the yellow pages and directory publishing markets in 30 countries worldwide, including number of books, circulation, revenue and market share
Detailed descriptions of the business operations of leading players in each country
Directory revenue compared to population, GDP, and number of telephone lines by country
2-year revenue/market share growth projections
Yellow pages ad spending compared to overall ad spending by country
Company profiles for major yellow pages publishers in each country

Content

Methodology
Executive Summary
Chapter 1: Worldwide Yellow Pages Market Overview
- Introduction
- Exchange Rates
- The World Market for Telephone Directory Advertising
- Telephone Directory Revenue per Capita
- Telephone Directory Revenue as a Percentage of GDP
- Telephone Directory Revenue in Relation tthe Telephone Industry
- Telephone Directory Revenue in Relation tthe Cell Phone Industry
- Telephone Directory Advertising in Relation tAll Advertising
- Telephone Directory Advertising Growth
- Table 1.1: Directory Revenue vs. Other Financial Measurements of 30 Leading Countries, 2006
- Table 1.2: Directory Revenue by Country, 2005 vs. 2006
- Table 1.3: Worldwide Yellow Pages Revenue Growth, 2005-2006
- Table 1.4: Telephone Directory Revenue in 30 Leading Countries, 2006
- Table 1.5: Yellow Pages Revenue Market Share, 30 Leading Countries, 2006
- Table 1.6: Telephone Directory Revenue per Capita, 30 Leading Countries 2006
- Table 1.7: Telephone Directory Revenue as a Percentage of GDP, 30 Leading Countries 2006
- Table 1.8: Telephone Directory Revenue per Access Line, 30 Leading Countries 2006
- Table 1.9: Telephone Directory Revenue per Cell Phone, 30 Leading Countries 2006
- Table 1.10: Telephone Directory Revenue as a Percentage of Overall Ad Spending 2006
- Table 1.11: Telephone Directory Revenue Growth Rates, 2006
- Table 1.12: Telephone Directory Revenue Growth Rates, 2007P
- Table 1.13: Telephone Directory Revenue Growth Rates, 2008P
- Table 1.14: Worldwide Yellow Pages Revenue, 2006-2008P
Chapter 2: Asia Region Overview
- Introduction
- Exchange Rates
- Telephone Directory Revenue per Capita
- Telephone Directory Advertising in Relation tAll Advertising
- Table 2.1: Directory Revenue in Asia, 2005-2007P
- Table 2.2: Breakdown of Directory Revenue, Asia Region, 2006
- Table 2.3: Asia Region Market Overview, 2006
- Table 2.4: Directory Revenue, Asia vs. Rest of World, 2006
- Table 2.5: The Advertising Industry in Asia, 2006
Chapter 3: China
- Introduction: The Telephone Directory Market in China
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in China
- China Telecom Yellow Pages
- ChinaBIG Summary and Conclusions
- Profiles of Leading Yellow Pages Publishers in China
- ChinaBIG
- Shanghai Yellow Pages Advertising
- Table 3.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 3.2: Directory Market in China, 2003-2007P
- Table 3.3: Telephone Directory Publishing in China, 2005-2006
- Table 3.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 3.5: Growth in Telephone Industry in China, 2005-2006
- Table 3.6: The Advertising Industry in China, 2005-2006
Chapter 4: Hong Kong
- Introduction: The Telephone Directory Market in Hong Kong
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in Hong Kong
- Summary and Conclusions
- Profile of Leading Yellow Pages Publisher in Hong Kong
- Telecom Directories
- Table 4.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 4.2: Directory Market in Hong Kong, 2003-2007P
- Table 4.3: Telephone Directory Publishing in Hong Kong, 2005-2006
- Table 4.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 4.5: Growth in Telephone Industry in Hong Kong, 2005-2006
- Table 4.6: The Advertising Industry in Hong Kong, 2005-2006
Chapter 5: India
- Introduction: The Telephone Directory Market in India
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in India
- Summary and Conclusions
- Profiles of Leading Yellow Pages Publishers in India
- Getit Infoservices
- Infomedia India
- Table 5.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 5.2: Directory Market in India, 2003-2007P
- Table 5.3: Telephone Directory Publishing in India, 2005-2006
- Table 5.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 5.5: Growth in Telephone Industry in India, 2005-2006
- Table 5.6: The Advertising Industry in India, 2005-2006
Chapter 6: South Korea
- Introduction: The Telephone Directory Market in South Korea
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in South Korea
- Summary and Conclusions
- Profile of Leading Yellow Pages Publisher in South Korea
- Korea Telephone Directory Co.
- Table 6.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 6.2: Directory Market in South Korea, 2003-2007P
- Table 6.3: Telephone Directory Publishing in South Korea, 2005-2006
- Table 6.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 6.5: Growth in Telephone Industry in South Korea, 2005-2006
- Table 6.6: The Advertising Industry in South Korea, 2005-2006