Worldwide Yellow Pages 2007: Europe

Publication Date	August 2007
Publisher	Simba Information
Product Type	Report
Pages	222
ISBN Number	not applicable
Product Code	SIM00002

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Summary

In a global economy, yellow pages publishers are increasingly looking beyond the borders of their own countries to grow their businesses, and the key to making a successful business plan for international growth is to rely on solid data and informed analysis of current market dynamics in targeted countries and regions.

Through its Worldwide Yellow Pages report series, published continuously in four volumes throughout 2007 (Americas, Europe, Asia and the Pacific Rim), Simba paints a comprehensive picture of the yellow pages markets in 30 countries and provides all the facts and figures needed to accurately assess the most promising growth opportunities for publishers.

Worldwide Yellow Pages 2007: Europe contains an overview of the global yellow pages market, and provides a focus specifically on directory operations in the 14 major countries that comprise Eastern, Central, Western Europe and Scandinavia.

The Worldwide Yellow Pages report series provides first-hand access to the statistics and analysis that determine market strength:

The state of the yellow pages and directory publishing markets in 30 countries worldwide, including number of books, circulation, revenue and market share
Detailed descriptions of the business operations of leading players in each country
Directory revenue compared to population, GDP, and number of telephone lines by country
2-year revenue/market share growth projections
Yellow pages ad spending compared to overall ad spending by country
Company profiles for major yellow pages publishers in each country

Content

Methodology
Executive Summary
Chapter 1: Worldwide Yellow Pages Market Overview
- Introduction
- Exchange Rates
- The World Market for Telephone Directory Advertising
- Telephone Directory Revenue per Capita
- Telephone Directory Revenue as a Percentage of GDP
- Telephone Directory Revenue in Relation tthe Telephone Industry
- Telephone Directory Revenue in Relation tthe Cell Phone Industry
- Telephone Directory Advertising in Relation tAll Advertising
- Telephone Directory Advertising Growth
- Table 1.1: Directory Revenue vs. Other Financial Measurements of 30 Leading Countries, 2006
- Table 1.2: Directory Revenue by Country, 2005 vs. 2006
- Table 1.3: Worldwide Yellow Pages Revenue Growth, 2005-2006
- Table 1.4: Telephone Directory Revenue in 30 Leading Countries, 2006
- Table 1.5: Yellow Pages Revenue Market Share, 30 Leading Countries, 2006
- Table 1.6: Telephone Directory Revenue per Capita, 30 Leading Countries, 2006
- Table 1.7: Telephone Directory Revenue as a Percentage of GDP, 30 Leading Countries, 2006
- Table 1.8: Telephone Directory Revenue per Access Line, 30 Leading Countries, 2006
- Table 1.9: Telephone Directory Revenue per Cell Phone, 30 Leading Countries, 2006
- Table 1.10: Telephone Directory Revenue as a Percentage of Overall Ad Spending, 2006
- Table 1.11: Telephone Directory Revenue Growth Rates, 2006
- Table 1.12: Telephone Directory Revenue Growth Rates, 2007P
- Table 1.13: Telephone Directory Revenue Growth Rates, 2008P
- Table 1.14: Worldwide Yellow Pages Revenue, 2006-2008P
Chapter 2: Eastern Europe Region Overview
- Introduction: The Telephone Directory Market in Eastern Europe
- Telephone Directory Revenue per Capita
- Telephone Directory Advertising in Relation tAll Advertising
- Table 2.1: Directory Revenue in Eastern Europe Region, 2005-2007P
- Table 2.2: Breakdown of Directory Revenue, Eastern Europe Region, 2006
- Table 2.3: Eastern Europe Region Market Overview, 2006
- Table 2.4: Directory Revenue, Eastern Europe vs. Rest of World, 2006
- Table 2.5: The Advertising Industry in Eastern Europe Region, 2006
Chapter 3: Czech Republic
- Introduction: The Telephone Directory Market in the Czech Republic
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in the Czech Republic
- Summary and Conclusions
- Profile of Leading Yellow Pages Publisher in the Czech Republic
- Mediatel
- Table 3.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 3.2: Directory Market in the Czech Republic, 2003-2007P
- Table 3.3: Telephone Directory Publishing in the Czech Republic, 2005-2006
- Table 3.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 3.5: Growth in Telephone Industry in the Czech Republic, 2005-2006
- Table 3.6: The Advertising Industry in the Czech Republic, 2005-2006
Chapter 4: Poland
- Introduction: The Telephone Directory Market in Poland
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in Poland
- Summary and Conclusions
- Profile of Leading Yellow Pages Publishers in Poland
- EnirPolska
- Polskie Ksiazki Telfonicne
- Table 4.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 4.2: Directory Market in Poland, 2003-2007P
- Table 4.3: Telephone Directory Publishing in Poland, 2005-2006
- Table 4.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 4.5: Growth in Telephone Industry in Poland, 2005-2006
- Table 4.6: The Advertising Industry in Poland, 2005-2006
Chapter 5: Russia
- Introduction: The Telephone Directory Market in Russia
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in Russia
- Summary and Conclusions
- Profile of Leading Yellow Pages Publisher in Russia
- Yellow Pages Russia
- Table 5.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 5.2: Directory Market in Russia, 2004-2007P
- Table 5.3: Telephone Directory Publishing in Russia, 2005-2006
- Table 5.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 5.5: Growth in Telephone Industry in Russia, 2005-2006
- Table 5.6: The Advertising Industry in Russia, 2005-2006
Chapter 6: Central Europe Region Overview
- Introduction: The Telephone Directory Market in Central Europe
- Telephone Directory Revenue per Capita
- Telephone Directory Advertising in Relation tAll Advertising
- Table 6.1: Directory Revenue in Central Europe Region, 2005-2007P
- Table 6.2: Breakdown of Directory Revenue, Central Europe Region, 2006
- Table 6.3: Central Europe Region Market Overview, 2006
- Table 6.4: Directory Revenue, Central Europe vs. Rest of World, 2006
- Table 6.5: The Advertising Industry in Central Europe Region, 2006
Chapter 7: Germany
- Introduction: The Telephone Directory Market in Germany
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in Germany
- Summary and Conclusions
- Profiles of Leading Yellow Pages Publishers in Germany
- DeTeMedien
- A. Sutter Telefonbuchverlag
- Dumrath & Fassnacht
- Schluetersche
- Telefonbuch Verlag Hans Mueller
- Table 7.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 7.2: Directory Market in Germany, 2003-2007P
- Table 7.3: Telephone Directory Publishing in Germany, 2005-2006
- Table 7.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 7.5: Growth in Telephone Industry in Germany, 2005-2006
- Table 7.6: The Advertising Industry in Germany, 2005-2006
Chapter 8: Italy
- Introduction: The Telephone Directory Market in Italy
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in Italy
- Summary and Conclusions
- Profile of Leading Yellow Pages Publisher in Italy
- SEAT Pagine Gialle
- Table 8.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 8.2: Directory Market in Italy, 2003-2007P
- Table 8.3: Telephone Directory Publishing in Italy, 2005-2006
- Table 8.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 8.5: Growth in Telephone Industry in Italy, 2005-2006
- Table 8.6: The Advertising Industry in Italy, 2005-2006
Chapter 9: The Netherlands
- Introduction: The Telephone Directory Market in the Netherlands
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in the Netherlands
- Summary and Conclusions
- Profiles of Leading Yellow Pages Publishers in the Netherlands
- De Telefoongids
- Gouden Gids
- Table 9.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 9.2: Directory Market in the Netherlands, 2003-2007P
- Table 9.3: Telephone Directory Publishing in the Netherlands, 2005-2006
- Table 9.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 9.5: Growth in Telephone Industry in the Netherlands, 2005-2006
- Table 9.6: The Advertising Industry in the Netherlands, 2005-2006
- Table 9.7: Telephone Directory Publishers in the Netherlands, 2006
Chapter 10: Scandinavia Region Overview
- Introduction: The Telephone Directory Market in Scandinavia
- Telephone Directory Revenue per Capita
- Telephone Directory Advertising in Relation tAll Advertising
- Table 10.1: Directory Revenue in Scandinavia Region, 2005-2007P
- Table 10.2: Breakdown of Directory Revenue, Scandinavia Region, 2006
- Table 10.3: Scandinavia Region Market Overview, 2006
- Table 10.4: Directory Revenue, Scandinavia vs. Rest of World, 2006
- Table 10.5: The Advertising Industry in Scandinavia, 2006
Chapter 11: Denmark
- Introduction: The Telephone Directory Market in Denmark
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in Denmark
- Summary and Conclusions
- Profiles of Leading Yellow Pages Publishers in Denmark
- De Gule Sider
- EnirDenmark
- Table 11.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 11.2: Directory Market in Denmark, 2003-2007P
- Table 11.3: Telephone Directory Publishing in Denmark, 2005-2006
- Table 11.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 11.5: Growth in Telephone Industry in Denmark, 2005-2006
- Table 11.6: The Advertising Industry in Denmark, 2005-2006
- Table 11.7: Telephone Directory Publishers in Denmark, 2006
Chapter 12: Norway
- Introduction: The Telephone Directory Market in Norway
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in Norway
- Summary and Conclusions
- Profile of Leading Yellow Pages Publisher in Norway
- EnirNorway
- Table 12.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 12.2: Directory Market in Norway, 2003-2007P
- Table 12.3: Telephone Directory Publishing in Norway, 2005-2006
- Table 12.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 12.5: Growth in Telephone Industry in Norway, 2005-2006
- Table 12.6: The Advertising Industry in Norway, 2005-2006
Chapter 13: Sweden
- Introduction: The Telephone Directory Market in Sweden
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in Sweden
- Summary and Conclusions
- Profile of Leading Yellow Pages Publisher in Sweden
- EnirSweden
- Table 13.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 13.2: Directory Market in Sweden, 2003-2007P
- Table 13.3: Telephone Directory Publishing in Sweden, 2005-2006
- Table 13.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 13.5: Growth in Telephone Industry in Sweden, 2005-2006
- Table 13.6: The Advertising Industry in Sweden, 2005-2006
Chapter 14: Western Europe Region Overview
- Introduction: The Telephone Directory Market in Western Europe
- Telephone Directory Revenue per Capita
- Telephone Directory Advertising in Relation tAll Advertising
- Table 14.1: Directory Revenue in Western Europe Region, 2005-2007P
- Table 14.2: Breakdown of Directory Revenue, Western Europe Region, 2006
- Table 14.3: Western Europe Region Market Overview, 2006
- Table 14.4: Directory Revenue, Western Europe vs. Rest of World, 2006
- Table 14.5: The Advertising Industry in Western Europe, 2006
Chapter 15: Belgium
- Introduction: The Telephone Directory Market in Belgium
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in Belgium
- Summary and Conclusions
- Profile of Leading Yellow Pages Publisher in Belgium
- TruvBelgium (Promedia)
- Table 15.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 15.2: Directory Market in Belgium, 2003-2007P
- Table 15.3: Telephone Directory Publishing in Belgium, 2005-2006
- Table 15.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 15.5: Growth in Telephone Industry in Denmark, 2005-2006
- Table 15.6: The Advertising Industry in Belgium, 2005-2006
Chapter 16: France
- Introduction: The Telephone Directory Market in France
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in France
- Summary and Conclusions
- Profile of Leading Yellow Pages Publisher in France
- PagesJaunes
- Table 16.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 16.2: Directory Market in France, 2003-2007P
- Table 16.3: Telephone Directory Publishing in France, 2005-2006
- Table 16.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 16.5: Growth in Telephone Industry in France, 2005-2006
- Table 16.6: The Advertising Industry in France, 2005-2006
Chapter 17: Portugal
- Introduction: The Telephone Directory Market in Portugal
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in Portugal
- Summary and Conclusions
- Profile of Leading Yellow Pages Publisher in Portugal
- TruvPortugal / Pagines Amarelas
- Table 17.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 17.2: Directory Market in Portugal, 2003-2007P
- Table 17.3: Telephone Directory Publishing in Portugal, 2005-2006
- Table 17.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 17.5: Growth in Telephone Industry in Portugal, 2005-2006
- Table 17.6: The Advertising Industry in Portugal, 2005-2006
Chapter 18: Spain
- Introduction: The Telephone Directory Market in Spain
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in Spain
- Summary and Conclusions
- Profiles of Leading Yellow Pages Publishers in Spain
- Yell Publicidad
- QDQ Media
- Table 18.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 18.2: Directory Market in Spain, 2003-2007P
- Table 18.3: Telephone Directory Publishing in Spain, 2005-2006
- Table 18.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 18.5: Growth in Telephone Industry in Spain, 2005-2006
- Table 18.6: The Advertising Industry in Spain, 2005-2006
Chapter 19: United Kingdom
- Introduction: The Telephone Directory Market in the United Kingdom
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in the United Kingdom
- Summary and Conclusions
- Profiles of Leading Yellow Pages Publishers in the United Kingdom
- Yell Group
- Thomson Directories
- Kingston Information Services
- Table 19.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 19.2: Directory Market in the U.K., 2003-2007P
- Table 19.3: Telephone Directory Publishing in the U.K., 2005-2006
- Table 19.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 19.5: Growth in Telephone Industry in the U.K., 2005-2006
- Table 19.6: The Advertising Industry in the U.K., 2005-2006