Worldwide Yellow Pages 2007: Pacific Rim

Publication Date	December 2007
Publisher	Simba Information
Product Type	Report
Pages	96
ISBN Number	not applicable
Product Code	SIM00008

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£1,715.00
approximately: $2,498 | €1,979

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Summary

In a global economy, yellow pages publishers are increasingly looking beyond the borders of their own countries to grow their businesses, and the key to making a successful business plan for international growth is to rely on solid data and informed analysis of current market dynamics in targeted countries and regions.

Through its Worldwide Yellow Pages report series, published continuously in four volumes throughout 2007 (Americas, Europe, Asia and the Pacific Rim), Simba paints a comprehensive picture of the yellow pages markets in 30 countries and provides all the facts and figures needed to accurately assess the most promising growth opportunities for publishers.

Worldwide Yellow Pages 2007: Pacific Rim contains an overview of the global yellow pages market, and provides a focus specifically on directory operations in Australia, New Zealand, Japan, Singapore and Taiwan.

The Worldwide Yellow Pages report series provides first-hand access to the statistics and analysis that determine market strength:

The state of the yellow pages and directory publishing markets in 30 countries worldwide, including number of books, circulation, revenue and market share
Detailed descriptions of the business operations of leading players in each country
Directory revenue compared to population, GDP, and number of telephone lines by country
2-year revenue/market share growth projections
Yellow pages ad spending compared to overall ad spending by country
Company profiles for major yellow pages publishers in each country

Content

Methodology
Executive Summary
Chapter 1: Worldwide Yellow Pages Market Overview
- Introduction
- Exchange Rates
- The World Market for Telephone Directory Advertising
- Telephone Directory Revenue per Capita
- Telephone Directory Revenue as a Percentage of GDP
- Telephone Directory Revenue in Relation tthe Telephone Industry
- Telephone Directory Revenue in Relation tthe Cell Phone Industry
- Telephone Directory Advertising in Relation tAll Advertising
- Telephone Directory Advertising Growth
- Table 1.1: Directory Revenue vs. Other Financial Measurements of 30 Leading Countries, 2006
- Table 1.2: Directory Revenue by Country, 2005 vs. 2006
- Table 1.3: Worldwide Yellow Pages Revenue Growth, 2005-2006
- Table 1.4: Telephone Directory Revenue in 30 Leading Countries, 2006
- Table 1.5: Yellow Pages Revenue Market Share, 30 Leading Countries, 2006
- Table 1.6: Telephone Directory Revenue per Capita, 30 Leading Countries, 2006
- Table 1.7: Telephone Directory Revenue as a Percentage of GDP, 30 Leading Countries, 2006
- Table 1.8: Telephone Directory Revenue per Access Line, 30 Leading Countries, 2006
- Table 1.9: Telephone Directory Revenue per Cell Phone, 30 Leading Countries, 2006
- Table 1.10: Telephone Directory Revenue as a Percentage of Overall Ad Spending, 2006
- Table 1.11: Telephone Directory Revenue Growth Rates, 2006
- Table 1.12: Telephone Directory Revenue Growth Rates, 2007P
- Table 1.13: Telephone Directory Revenue Growth Rates, 2008P
- Table 1.14: Worldwide Yellow Pages Revenue, 2006-2008P
Chapter 2: Pacific Rim Region Overview
- Introduction
- Exchange Rates
- Telephone Directory Revenue per Capita
- Telephone Directory Advertising in Relation tAll Advertising
- Table 2.1: Directory Revenue in the Pacific Rim, 2005-2007P
- Table 2.2: Breakdown of Directory Revenue, Pacific Rim Region, 2006
- Table 2.3: Pacific Rim Region Market Overview, 2006
- Table 2.4: Directory Revenue, Pacific Rim vs. Rest of World, 2006
- Table 2.5: The Advertising Industry in the Pacific Rim, 2006
Chapter 3: Australia
- Introduction: The Telephone Directory Market in Australia
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in Australia
- Summary and Conclusions
- Profile of the Leading Yellow Pages Publisher in Australia
- Sensis Table 3.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 3.2: Directory Market in Australia, Fiscal 2003-2007
- Table 3.3: Telephone Directory Publishing in Australia, Fiscal 2005-2007
- Table 3.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 3.5: Growth in Telephone Industry in Australia, 2005-2006
- Table 3.6: The Advertising Industry in Australia, 2005-2006
Chapter 4: Japan
- Introduction: The Telephone Directory Market in Japan
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in Japan
- Summary and Conclusions
- Profiles of the Leading Yellow Pages Publishers in Japan
- Japan Yellow Pages
- NTT Directory Services
- Table 4.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 4.2: Directory Market in Japan, 2003-2007P
- Table 4.3: Telephone Directory Publishing in Japan, 2004-2006
- Table 4.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 4.5: Growth in Telephone Industry in Japan, 2005-2006
- Table 4.6: The Advertising Industry in Japan, 2005-2006
Chapter 5: New Zealand
- Introduction: The Telephone Directory Market in New Zealand
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in New Zealand
- Summary and Conclusions
- Profile of the Leading Yellow Pages Publisher in New Zealand
- Yellow Pages Group
- Table 5.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 5.2: Directory Market in New Zealand, 2003-2007P
- Table 5.3: Telephone Directory Publishing in New Zealand, 2004-2006
- Table 5.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 5.5: Growth in Telephone Industry in New Zealand, 2005-2006
- Table 5.6: The Advertising Industry in New Zealand, 2005-2006
Chapter 6: Singapore
- Introduction: The Telephone Directory Market in Singapore
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in Singapore
- Summary and Conclusions
- Profile of the Leading Yellow Pages Publisher in Singapore
- Yellow Pages Singapore
- Table 6.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 6.2: Directory Market in Singapore, 2003-2007P
- Table 6.3: Telephone Directory Publishing in Singapore, 2004-2006
- Table 6.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 6.5: Growth in Telephone Industry in Singapore, 2005-2006
- Table 6.6: The Advertising Industry in Singapore, 2005-2006
Chapter 7: Taiwan
- Introduction: The Telephone Directory Market in Taiwan
- Telephone Directory Market in Relation tthe Telephone Industry
- Telephone Directory Market in Relation tthe Advertising Industry
- Directory Publishing in Taiwan
- Summary and Conclusions
- Profile of the Leading Yellow Pages Publisher in Taiwan
- Data Communications Business Group
- Table 7.1: Telephone Directory Market in Relation tthe Economy, 2006
- Table 7.2: Directory Market in Taiwan, 2003-2007P
- Table 7.3: Telephone Directory Publishing in Taiwan, 2004-2006
- Table 7.4: Directory Publishing in Relation tthe Telephone Industry, 2006
- Table 7.5: Growth in Telephone Industry in Taiwan, 2005-2006
- Table 7.6: The Advertising Industry in Taiwan, 2005-2006