Global Entertainment and Media Outlook: 2008-2012- Radio/Out of Home

Radio and out-of-home

The radio and out-of-home advertising market consists of advertiser spending on radio stations and radio networks, plus out-of-home media such as billboards, street furniture (bus shelters, kiosks, etc.), transit displays (bus sides, on-train print, taxi toppers, etc.), sports arena displays, captive ad networks (in such venues as elevators) and other formats, and satellite-delivered radio subscriptions in the United States and Canada. Satellite radio in the United States also includes advertising. In EMEA (Europe, Middle East, Africa) and Asia Pacific, the market includes public radio license fees. Advertising spending is tracked in EMEA, Asia Pacific, Latin America, and Canada, net of agency commissions. Advertising in the US and Russia is customarily reported as gross spending, which is how it is reflected in our analysis.

A sampling of global facts and forecasts:

• "Globally, satellite radio subscriptions will be the fastest-growing component, rising at a CAGR of 14.3 percent to $4.9 billion in 2012 from $2.5 billion in 2007."
• "In Latin America, Venezuela and Argentina will expand at double-digit CAGRs during the next five years, largely due to price inflation."
• "A digital billboard that shows sequential ads that change every 8-10 seconds can generate 10-20 times the revenue of a poster that displays a single ad. Approximately 500 digital displays have been installed in the US in recent years. It is expected that there will be more than 500,000 digital displays in a few years' time."