CHILDWISE Special Report - Children and Sport 2006

Product Code CDW00016
Publication Date October 2006
Publisher Childwise
Product Type Report
Pages 41
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This qualitative research report looks at sport and exercise from a child's perspective. The report provides an overview and understanding of young people's relationship with sport, looking at the wider context of their lives and day to day behaviour. We use a combination of children's own words and wider learning to illustrate the themes that emerge.

We explore key drivers behind participation. The influence of family and friends, aspects of sport that children like or dislike and their views of its importance. This report also looks at children's thoughts on the Olympics in London 2012.

For this report, we carried out six discussion groups across Great Britain with 8 to 11 year olds. We also draw on data from our ChildWise Monitor Report, for 2005-06, covering a sample of over 1100 children aged 5 to 16 years.

This report will be a valuable tool for businesses and other organisations who are involved with children and sport, or who need to understand the wider context of children's lives.

  • 1. INTRODUCTION
  • 2. SUMMARY & CONCLUSIONS
  • 3. RESEARCH FINDINGS
    • 3.1 SPORT IN EVERYDAY LIFE
      • Everyday life
      • The importance of sport
    • 3.2 CHILDRENS PARTICIPATION IN SPORT
      • Participation in school sports
      • Participation in sport out of school
      • Parental involvement in sport
      • Range of sport out of school
    • 3.3 SPORTING ABILITY
      • Competition
    • 3.4 SPORTS LIKED AND DISLIKED
      • Sports children would like to try
      • Socialising and team sports
    • 3.5 WATCHING LIVE SPORT
      • What does live sport mean?
      • Going to live events
    • 3.6 2012 OLYMPICS AND OTHER MAJOR SPORTING EVENTS
      • The events
      • Sporting Personalities
    • 3.7 SUPPORTING
      • How they support
      • Influence of family and peers
    • 3.8 SPORT IN THE FUTURE
      • Education
      • As adults
      • In conclusion
  • APPENDICES
    • I RESEARCH METHODOLOGY
    • II THE CHILDWISE MONITOR REPORT
    • III FURTHER INFORMATION SOURCES
    • IV ABOUT US - ChildWise and SportsWise

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