Football Clubs & Finance

2009 UK - Market Report Plus

Publication Date	July 2009
Publisher	Key Note
Product Type	Report
Pages	134
ISBN Number	not applicable
Product Code	KEY00176

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Summary

Professional football is as popular now as ever before, both as a `live' spectacle at the stadium and on television. In the club season, which finished in May 2009, the UK's main professional and semi-professional employers of footballers are estimated to have generated revenues of £2.73bn, compared with £1.21bn at the start of the decade. Key Note forecasts that the market will rise to £3.5bn by 2013.

The strong growth rate has been driven by a variety of long-term improvements to the British club game, including stadium investment, foreign players and managers and attracting a more affluent and socially varied audience. However, the 2000 to 2009 period has brought two major boosts: broadcasters competing for the right to show Premier League matches, and investment from outside the UK.

Broadcasting rights now comprise half of all revenues in the Premier League, up from 31% in 2000.

Foreign investment was spearheaded, famously, by Roman Abramovich at Chelsea when he bought the club in 2003. Since then, historic clubs, including Manchester Utd, Liverpool, Aston Villa and Manchester City, have found foreign owners with the money to buy exciting new players. (For example, within days of buying Manchester City in 2008, its Abu Dhabi-based owners set a new UK transfer record, paying £32m to bring the Brazilian footballer Robinho to the club.)

This kind of investment may allow Manchester City and other foreign-owned English clubs to compete in the future with the `big four' - Arsenal, Chelsea, Liverpool and Manchester Utd - which have been threatening to monopolise the club awards every year. This foursome provided three of the four semi-finalists in the 2008/2009 Champions League as they did for the two previous years. Three of the `big four' - Manchester Utd, Chelsea and Arsenal - have a turnover in excess of £200m a year, far more than is generated by even second-tier Premier clubs such as Everton or Aston Villa (under £100m each).

The successful club of the future, whatever its size, will be one which learns to maximise revenues from the unprecedented number of sources now available. In addition to the broadcasting rights, match-day revenues are generated not only from ticket admissions, but also from sales in the club's shops, bars and restaurants; punters invest here to make a `day out' of the live occasion. There is no shortage of sponsors for rights to adorn everything from shirts to stadia, and although supporters may object to the over-commercialisation, they are still prepared to pay for the newly designed strip each season, helping to advertise the club and its sponsors.

Content

Executive Summary
1. Market Definition
- REPORT COVERAGE
- MARKET SECTORS
- Size of Club
- Type of Income
- Ownership
- MARKET TRENDS
- European Football Continues to Grow in Popularity
- Premier League Goes from Strength to Strength
- ???Big Four' Well Established
- ???Old Firm' Ever More Dominant
- Income Sources Balance Out
- Relegation Brings Threat of Financial Problems
- Ownership Patterns Still Changing
- ECONOMIC TRENDS
- Population
- Table 1.1: UK Resident Population Estimates by Sex (000), Mid-Years 2004-2008
- Gross Domestic Product
- Table 1.2: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2004-2008
- Inflation
- Table 1.3: UK Rate of Inflation (%), 2004-2008
- Unemployment
- Table 1.4: Actual Number of Unemployed Persons in the UK (million), 2004-2008
- Household Disposable Income
- Table 1.5: UK Household Disposable Income Per Capita (£), 2004-2008
- MARKET POSITION
- The UK
- Overseas Position
2. Market Size
- THE TOTAL MARKET
- Table 2.1: Total Turnover of UK Football Clubs £ by Value (£m), Seasons Ending May 2000-2008
- Figure 2.1: Total Turnover of UK Football Clubs £ by Value (£000), Seasons Ending May 2000-2008
- BY MARKET SECTOR
- By League Turnover
- Table 2.2: Turnover of Main UK Football Clubs £ by League by Value (£m and %), Seasons Ending May 2000-2008
- Market Structure by Leagues
- Table 2.3: Structure of Professional Football in the UK and Europe, 2009
- The Premier Leagues, Promotion and Relegation
2008/2009 League and Cup Awards
- Table 2.4: Final League Standings and Cup Winners, 2008/2009
- By Type of Revenue
- Table 2.5: Turnover of English Premier League by Type of Revenue (£m and %), Seasons Ending May 2000-2010
- Match-Day Revenues
- Table 2.6: Admissions to League Matches in England and Wales (million), Seasons Ending May 1949, 1959, 1969, 1979, 1989 and 1999-2008
- Table 2.7: Top UK Clubs by Average League Match Attendance (number), 2007/2008 and/or 2008/2009
- Broadcasting Revenues
- Sponsorship Revenues
- Table 2.8: Sponsors of Premier League Clubs, 2008/2009 Season
- Other Commercial Revenues
3. Industry Background
- RECENT HISTORY
- Pre-1970
1970-1989
1990-Date
- NUMBER OF COMPANIES
- EMPLOYMENT
- REGIONAL VARIATIONS IN THE MARKETPLACE
- Local Club Support
- Working-Class Cities
- Club Concentration
- 'Map of Success'
- Rural Distances
- OPPOSITION TO MERGERS
- HOW ROBUST IS THE MARKET?
- LEGISLATION
- Government Legislation
- Governing Body Regulations
- FOOTBALL ORGANISATIONS
4. Competitor Analysis
- THE MARKETPLACE
- Ownership Categories
- MARKET LEADERS
- Table 4.1: Largest UK Football Clubs by Turnover (£m), 2007-2008
- Manchester Utd
- Chelsea
- Arsenal
- Liverpool
- Tottenham Hotspur
- Newcastle Utd
- Manchester City
- West Ham
- Everton FC
- Aston Villa
- Celtic
- Rangers
- Other Clubs
- OUTSIDE SUPPLIERS
- Broadcasters
- Replica Kit
- MARKETING ACTIVITY
5. Strengths, Weaknesses, Opportunities and Threats
- STRENGTHS
- WEAKNESSES
- OPPORTUNITIES
- THREATS
6. Buying Behaviour
- INTEREST IN FOOTBALL
- Table 6.1: Interest in Football by Sex, Age, Social Grade and Region (% of adults), 2008
- Table 6.2: Following Football in the Media by Sex, Age, Social Grade and Region (% adults), 2008
- PREMIER LEAGUE FAN SURVEY
7. Current Issues
- THE 2008/2009 SEASON
- THE 2009 CLOSE SEASON
- SETANTA GB IN ADMINISTRATION
8. The Global Market
- OVERVIEW
- TOP EUROPEAN CLUBS
- Table 8.1: Largest Football Clubs in Europe by Turnover and Average Home
- Admissions (£m and number), 2007/2008
- EUROPEAN COMPETITIONS
- THE GLOBAL PLAYER/MANAGER MARKET
9. Forecasts
- INTRODUCTION
- The Economy
- Population
- Table 9.1: Forecast UK Resident Population by Sex (000), Mid-Years 2009-2013 Gross Domestic Product
- Table 9.2: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2009-2013
- Inflation
- Table 9.3: Forecast UK Rate of Inflation (%), 2009-2013 Unemployment
- Table 9.4: Forecast Actual Number of Unemployed Persons in the UK (million), 2009-2013
- FORECASTS 2009 TO 2013
- Table 9.5: Forecast Turnover of UK Football Clubs (£m), Seasons Ending May 2009-2013
- MARKET GROWTH
- Figure 9.1: Total Turnover of UK Football Clubs by Value (£m), Seasons Ending May 2004-2013
- FUTURE TRENDS
- Clubs in Administration
- Vetting of Club Owners
- Foreign Player Quotas and Transfer Windows
- Dividing Up the 'Pot'
- Player Remuneration Issues
- More Open Competition in Premiership
10. Company Profiles
- Arsenal Holdings PLC
- Aston Villa FC Ltd
- Celtic PLC
- Chelsea FC PLC
- The Everton Football Club Company Ltd
- The Liverpool Football Club and Athletic Grounds Ltd
- Manchester City Ltd
- Manchester United Ltd
- Newcastle United football club Ltd
- The Rangers Football Club PLC
- Tottenham Hotspur PLC
- West Ham Utd PLC
11. Glossary
12. Further Sources
- Associations
- Publications
- General Sources
- Government Publications
- Other Sources
- Key Note Sources
- Key Note Research
- The Key Note Range of Reports