Global Entertainment and Media Outlook: 2008-2012- Sports

Sports

The sports market consists of gate revenues for live sporting events; rights fees paid by broadcast and cable television networks, television stations, and radio broadcasters to air those events; merchandising, which includes the selling of products with player likenesses or team logos and the selling of other intellectual property; sponsorships, which include naming rights and payments to have a product associated with a team, league, or event; and Internet, mobile, satellite, and other rights packages associated with sports events. Food concession revenues are not included.

A sampling of global facts and forecasts:

• "US TV rights fees for the Olympic Games will contribute an additional $894 million in 2008 for the Summer Olympics in Beijing, $820 million in 2010 for the Winter Games in Vancouver and Whistler/Blackcomb in Canada, and $1.2 billion for the 2012 Summer Games in London. "
• "The EMEA sports market will continue to be dominated by five countries-the UK, France, Germany, Italy and Spain-who will collectively account for 86 percent of the EMEA market in 2012."
• "In Latin America, international deals and broadband growth will fuel TV rights and merchandising and sponsorship revenue."