Broadcasting Industry

Publication Date	September 2008
Publisher	Global Industry Analysts
Product Type	Report
Pages	142
ISBN Number	not applicable
Product Code	GIA01131

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Summary

The global outlook series on the Broadcasting Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. An easy guide to What, Why, When, How, Where, and Who of an industry, the report provides a bird's eye view of the industry, and its changing semantics set into motion by the digital era. Also outlined are major transmission techniques, trends, and issues of prominence. Punctuated with 8 illustrative statistical tables, global market penetration and reach is quantitatively analyzed across market sectors. Regional markets briefly summarized with annotated with 68 data tables of research findings include the US, Canada, France, Germany, Italy, Spain, UK, Australia, Japan, China, Mexico, Middle East, and Africa among others. The purpose of the abstracted regional market discussion is to provide the reader a prelude to these markets. The report also recapitulates recent noteworthy mergers, and acquisitions in addition to providing an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 623 companies worldwide.

Content

1.Overview
- Market for Satellite and Cable Broadcasting
2.Sources of Revenue
- Advertising
- Pay-TV Channels
- Video-on-Demand (VOD)
- Public Funding
3.Broadcasting Going Digital
4.Digital Broadcasting - The Future
5.Free-to-Air TV - Beginning to Lose Stand
6.Is Radio Broadcasting Going Obsolete?
7.Broadcasting Methods
8.Broadcasting Technologies
- DTV Broadcasting Standards
- ATSC System
- DVB Standard
9.Transmission Techniques
- Digital Transmission Vs. Analog Transmission
10.HD Broadcasting Standards in Select Countries
- 11.Major Issues and Trends
  - Increased Levels of Piracy
  - Convergence Vs. Divergence
  - Open Standards - Increasing Interoperability
  - Interactive Content - Demand Vs. Detriments
  - Interactive TVs (ITVs) Gains Popularity
  - Exclusive Channels for Children Coming Up
  - Advertising Campaigns - Increasing Choices
  - Need for Reliable Satellite Services
  - Advent of Portable TV Technology
  - Programmers and Cable Operators Must Join the Force
  - Market Growing for Digital Terrestrial Television (DTT)
  - Distribution - Terrestrial/Satellite/Cable
- 12.Market Penetration and Reach-Quantitative Analysis by Sub-segments
  - Broadband Market
  - Digital Terrestrial Television (DTT)
  - Digital Direct-To-Home
  - Cable TV Penetration
  - Digital Cable TV Household Penetration
  - HDTV Market
- 13.Outlook
- 14.Mergers and Acquisitions
- 15.Strategic Corporate Developments
- 16. Product/Service Launches
- 17.A North American Perspective
- 17a. The United States
  - Overview
  - Radio Broadcasting Market
  - Competitive Scenario
  - Television Broadcasting Market
  - Competitive Scenario
  - Direct Broadcast Satellite Television
  - Digital TV Broadcasting
  - Television Watching Habits - Demographic Surveys
- 17b. Canada
  - Overview
  - Consolidations Marks the Canadian Broadcasting Sector
  - Television Broadcasting
  - Radio Broadcasting
- 18.A European Perspective
  - Overview
  - Radio Broadcasting
  - Television Broadcasting
  - Internet-Protocol Television (IPTV) Service
  - Multi-Channel Television Service
  - Interactive Television
- 18a.France
  - Radio Broadcasting
  - TV Broadcasting
  - Market Players
- 18b. Germany
  - Radio Broadcasting
  - TV Broadcasting
  - Trends
- 18c. Italy
  - Overview
  - Radio Broadcasting
  - Television Broadcasting
- 18d. Spain
  - Overview
  - Television Broadcasting
  - Digital Terrestrial Television
  - Emergence of Local TV
- 18e. The United Kingdom
  - Broadcasting Regulations
  - Radio Broadcasting
  - TV Broadcasting
- 19.Asia-Pacific/Asia
  - Cable Broadcasting
  - The Multi-Channel Television
  - Pay Television (Pay TV) Market
- 19a. Australia
  - TV Broadcasting
  - TV Networks
  - Multi-Channel TV
- 19b. Japan
- 19c. China
  - Overview
  - Radio Broadcasting
  - Television Broadcasting
  - Modes of TV Broadcasting
- 20.A Latin American Perspective
  - Overview
  - Television Broadcasting
- 20a. Mexico
  - Overview
  - Television Broadcasting
- 21.The Middle East
  - Television Broadcasting
22.An African Perspective
- 22a. North Africa
  - Television Broadcasting
22b. South Africa
- Overview
- Policy Process
- Broadcasting Reforms
- Private Sector in Broadcasting
- Advertising
- Broadcasting and Manufacturing Sector
- Cross Ownership Issues
- Television Market in South Africa
Global Directory
List of Tables
- Table 1: Global Market for Television Advertising by Geographic Region - North America, Europe, Asia-Pacific, Latin America, and Other Markets Independently Analyzed with Annual Sales Figures in US$ Billion for Years 2003 through 2008
- Table 2: Global Market for Video-on-Demand (VOD) by Video Operator Class/Category - Cable, Broadband, and Internet-Protocol Television (IPTV) Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2008
- Table 3: Global Internet-Protocol Television (IPTV) Market (2006-2010): Number of Subscribers in Millions by Region - Americas, Europe, Asia, and Others
- Table 4: Global Market for Broadband Net Households by Category - Digital Subscriber Line (DSL), Cable Modem, and Satellite Households Independently Analyzed with Annual Figures in Million for Years 2003 through 2008
- Table 5: Global Market for ADSL Broadband Market by Geographic Region - North America, Europe, Japan, and Asian Markets Independently Analyzed with Subscribers in Million for Years 2003 through 2008
- Table 6: Global Digital Terrestrial Television Market (2005): Service User Households in Millions by Country - China, Russia, India, Japan, Brazil, Italy, Indonesia, France, UK, and USA
- Table 7: Global Digital Direct-to-Home Broadcast Homes Market (2005): Percentage Breakdown by Country - Spain, USA, France, UK, Canada, Malaysia, Italy, Poland, New Zealand, Japan, Austria, Australia, Mexico, Venezuela, Portugal, Norway, Sweden, Denmark, Ireland, and Brazil
- Table 8: Global Cable Television Market (2004 & 2008): Percentage Breakdown of Household Penetration by Country - Belgium, Switzerland, Netherlands, Israel, Taiwan, Canada, USA, Denmark, Germany, Ireland, Argentina, Sweden, and Others
- Table 9: Global Digital Cable Television Market (2010): Number of Households in Millions by Country - China, USA, Germany, Japan, India, Canada, UK, Netherlands, Brazil, Argentina, Taiwan, South Korea, Turkey, France, Mexico, Belgium, and Others
- Table 10: Global Market for HDTV by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2005 through 2008
- Table 11: Global Market for HDTV (2005-2008): Geographic Regions Ranked by Growth - Asia-Pacific, USA, Canada, Europe, Latin America, Japan, and Rest of World
- Table 12: Broadcasting Market in the US (2005): Percentage Breakdown by Category - Cable, Satellite, Low-Power Satellite, and Others
- Table 13: TV Distribution Advertising Market in the US (2007-2010): Value in US$ Billion by Category - TV Stations, Local, National Spot, and Multichannel Systems
- Table 14: Leading Advertising Media to Which Teens Pay More Attention in the US (2005): Breakdown in Survey Percentage for Cable TV, Radio, and Broadcast TV
- Table 15: US Market for Local Radio Stations Analyzed with Annual Internet-Derived Revenues in US$ Million for Years 2004 through 2010
- Table 16: TV Broadcasting Market in the US (2004-2006): Number of TV Channels Available in an Average Household and Percentage of Available/Existing Channels Viewed
- Table 17: US Market for Broadcasting Analyzed with Annual Expenditure on Cable Television Programming in US$ Billion for 2003 through 2008
- Table 18: Leading Cable Networks in the US Broadcasting Market (2006): Viewing Ratings During Primetime for USA Network, Disney Channel, TNT, ESPN, Lifetime, TBS, Cartoon Network, Nick at Nite, Fox News Channel, and Hallmark Channel
- Table 19: Direct Broadcasting Satellite Market in the US (2005): Percentage Breakdown of Subscribers by Type - Single Family Home, Mobile Home, Apartment, Multi-Family Home, Condo, and Others
- Table 20: US Market for Digital TV by Platform - Direct-To-Home, Cable, and Digital Terrestrial Households Independently Analyzed with Annual Households in Millions for Years 2003 through 2008
- Table 21: Television Viewership in the US (2005): Survey Percentage for Urban Market and National Market by Demographic Profile - Married, Households with Children aged $25K & $50K & $75K &
- Table 22: Leading Pay Television Subscribers in the US (2005): Survey Percentage for Movies, Documentaries, Education, Children's Programming, Sports, News & Information, and Music
- Table 23: Canadian Market for Advertising by Broadcasting Media - Television and Radio Independently Analyzed with Annual Revenue Figures in C$ Million for Years 2003 through 2008
- Table 24: Canadian Market for Television Service by Subscriber - Cable TV, Digital TV, Satellite TV, Digital Cable TV, and Digital Wireless TV Independently Analyzed with Annual Subscribers in Million for Years 2003 through 2008
- Table 25: Canadian Market for Pay Television Analyzed with Annual Sales Figures in C$ Million for Years 2003 through 2008
- Table 26: Canadian Market for Radio Advertising Analyzed with Annual Sales Figures in C$ Million for Years 2003 through 2008
- Table 27: European Market for Radio Advertising Analyzed with Annual Sales Figures in € Billion for Years 2003 through 2008
- Table 28: Broadcasting Market in Europe (2006): Number of Video-on-Demand (VOD) and Near Video-on-Demand (NVOD) Services Introduced by Technology Platform/Category - Cable, Satellite, DTT, and IPTV
- Table 29: European Market for Television by Select Country - Germany, Poland Czech Republic, Netherlands, and Austrian Markets Independently Analyzed with Annual Household Figures in Million for Years 2003 through 2008
- Table 30: Internet-Protocol Television (IPTV) Market in Western Europe (2005): Subscription Revenues in € Million by Select Country - France, Italy, Spain, UK, Norway, Sweden, Denmark, and Belgium
- Table 31: Internet-Protocol Television (IPTV) Market in Europe (2005): Number of Subscribers in '000s by Select Country - France, Italy, Spain, Germany, UK, Netherlands, Norway, Sweden, and Belgium
- Table 32: Internet-Protocol Television (IPTV) Market in Europe (2005): Percentage Penetration of IPTV in Total Pay TV Households by Select Country - Italy, Spain, France, Norway, Slovenia, Sweden, Belgium, Netherlands, and UK
- Table 33: Internet-Protocol Television (IPTV) Market in Europe (2005): Subscriber Base in '000 by IPTV Operator - Imagenio, Telefonica; MaLigne TV, France Telecom; Canal Plus Le Bouquet, CanalSat; Free Box, Free Telecom; Fastweb TV, Fastweb; TPS; Neuf TV, Neuf Telecom; T-Online Vision (VoD only), Deutsche Telekom; Homechoice, VideoNetworks; and Lyse Tele, Lyse Energi
- Table 34: Western European Market for Multi Channel Television Service by Country - Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK, Czech Republic, Hungary, Poland, and Russian Markets Independently Analyzed with Annual Subscribers in Millions for Years 2003 through 2008
- Table 35: European Market for Interactive Television Advertising by Country - Germany, UK, Sweden, France, Italy, Spain, and Others Markets Independently Analyzed with Annual Sales Figures in Million for Years 2003 through 2008
- Table 36: French Market for Television Broadcast Services by Type - Cable and Satellite Independently Analyzed with Annual Household Figures in Millions for Years 2003 through 2008
- Table 37: Number of Broadcast Television Service Households by Select Type in Italy: Annual Market for 2003 through 2008 in Millions for Cable and Satellite
- Table 38: Television Households in Italy: Annual Market for 2003 through 2008 in Millions
- Table 39: Audience of Leading Television Channels in Italy: 2005 Percentage Market Share for RAI (three channels), Mediaset (three channels), La Sette (two channels), and Others
- Table 40: Broadcast Television Penetration by Type in Spain: 2005 in Percentage for Direct-To-Home Satellite, Cable, and Digital Terrestrial Television
- Table 41: Number of Households with Broadcast Television Services by Type in Spain: Annual Market for 2003 through 2008 in Millions for Satellite and Cable
- Table 42: Number of Broadcasting Services Households in the UK: Annual Market for 2003 through 2008 in Millions of Households for Terrestrial Analog, Digital Satellite, Digital Cable, and Digital Terrestrial
- Table 43: Number of Households with Broadcast Television Services by Type in UK: Annual Market for 2003 through 2008 in Millions for and Satellite and Cable
- Table 44: iTV Network Viewers by Characteristics in the UK: 2005 Survey Percentage
- Table 45: Cable Households By Geographic Regions in Asia: Annual Market for 2003 through 2008 in Millions of Numbers for China, India, Japan, Taiwan, Philippines, South Korea, Australia, Hong Kong, Singapore, Thailand, Indonesia, Malaysia, Pakistan, and New Zealand
- Table 46: Multi Channel Television Service Subscribers by Country in Asia: Annual Market for 2003 through 2008 in Millions for China, India, Japan, Taiwan, South Korea, Philippines, Pakistan, Australia, Hong Kong, Indonesia, Thailand, Malaysia, Singapore, and New Zealand
- Table 47: Number of Pay Television Services Households by Country in Asia: Annual Market for 2003 through 2008 in Millions of households for China, India, Indonesia, Korea, Thailand, Philippines, Malaysia, Taiwan, Hong Kong, and Singapore
- Table 48: Pay Television Services Penetration in Asia: 2005 in Percentage for Taiwan, India, Korea, Indonesia, China, Hog Kong, Singapore, Malaysia, Philippines, and Thailand
- Table 49: Number of TV, Cable, and Satellite Households in Australia: Annual Market for 2003 through 2008 in Millions
- Table 50: Australian Broadcasting Market (2004 & 2005): Number of Subscribers in Millions for Broadband and Pay-TV
- Table 51: Broadcasting Media in Australia - Annual Advertising Expenditure for Television and Radio in US$ Million for Years 2003 through 2009
- Table 52: Leading Television Networks in Australia by Viewership: 2005 Percentage Market Share for Nine Network, Seven Network, Network Ten, Australian Broadcasting Corp., and Special Broadcasting Service
- Table 53: Multi-channel Television Service Operators by Subscribers in Australia: Annual Market for 2003 in Thousands for Foxtel, Austar, and C&W Optus
- Table 54: Internet-Protocol Television (IPTV) Market in Japan - Number of Subscribers in Millions for Years 2006 through 2010
- Table 55: Broadcasting Media in Japan: Annual Advertising Expenditure for Television and Radio in US$ Million for Years 2003 through 2009
- Table 56: Television and Radio Broadcasting Penetration in China: 2005 Percentage of Population Covered for TV and Radio
- Table 57: TV and Radio Advertisement Turnover in China: Annual Market for 2003 through 2008 in Billions of Renminbi
- Table 58: Chinese Internet-protocol Television (IPTV) Market (2006): Percentage Breakdown of Consumer Preferences for Video-on-demand, Live TV Broadcast, and Time Shifted TV Broadcast
- Table 59: Number of Broadband Television Households in China: Annual Market for 2003 through 2008 in Millions
- Table 60: Basic Cable Television Service Revenues in China: Annual Market for 2003 through 2008 in Billions of US$
- Table 61: TV Distribution Market in Latin America (2007-2010): Value in US$ Million by Category - Subscriptions and Video-on-Demand
- Table 62: Number of Television Households by Country in Latin America: Annual Market for 2003 through 2008 in Millions for Brazil, Mexico, Argentina, Colombia, Venezuela, Puerto Rico, and Others
- Table 63: Number of Broadcast Television Service Households by Type in Latin America: Annual Market for2003 through 2008 in Millions for Cable and Satellite
- Table 64: Cable Television Market in Latin America (2005): Number Households in Thousands by Country - Argentina, Brazil, Chile, Mexico, Colombia, Costa Rica, Ecuador, Guatemala, Panama, Paraguay, Peru, and Uruguay
- Table 65: Television Broadcasting Industry by Number of TV Households in Mexico: Annual Market for 2003 through 2008 in Millions of Households
- Table 66: Mexican Television Broadcasting Industry by Pay TV Subscribers: Annual Market for 2003 through 2008 in Millions of Subscribers for Cable, MMDS, and DTH
- Table 67: Broadcasting Market in the Middle East: Number of Television Households in '000 for 2005 through 2008 by Gulf Country - Saudi Arabia, UAE, Kuwait, Oman, Bahrain, and Qatar
- Table 68: Broadcasting Market in the Middle East: Number of Satellite Television Households in '000 for 2005 through 2008 by Gulf Country - Saudi Arabia, Kuwait, UAE, Oman, Bahrain, and Qatar
- Table 69: Broadcasting Market in the Middle East: Number of MMDS/Cable TV Households in '000 for 2005 through 2008 by Leading Gulf Country - UAE, Kuwait, and Qatar
- Table 70: Broadcasting Market in the Middle East: Number of Pay Direct-to-home (DTH) Households in '000 for 2006 through 2008 by Leading Gulf Country - Saudi Arabia, Kuwait, UAE, Bahrain, and Oman
- Table 71: Broadcasting Market in the Middle East: Number of Multi-channel Television Households in '000 for 2006 and 2007 by Gulf Country - Saudi Arabia, UAE, Kuwait, Oman, Bahrain, and Qatar
- Table 72: Broadcasting Market in the Middle East: Number of Pay Television Households in '000 for 2006 through 2008 by Gulf Country - UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman
- Table 73: Broadcasting Market in the Middle East: Net Television Advertising in US$ Million for 2005 through 2008 by Gulf Country - UAE, Saudi Arabia, Bahrain, Kuwait, Oman, and Qatar
- Table 74: Broadcasting Market in North Africa: Number of Television Households in '000 for 2005 through 2008 by Country - Egypt, Algeria, Morocco, and Tunisia
- Table 75: Broadcasting Market in the North Africa: Number of Multi-channel Television Households in '000 for 2006 and 2007 by Country - Egypt, Algeria, Morocco, and Tunisia
- Table 76: Broadcasting Market in the North Africa: Number of Pay Television Households in '000 for 2006 through 2008 by Country - Egypt, Algeria, Tunisia, and Morocco
- Table 77: Broadcasting Market in the North Africa: Number of Pay Direct-to-home (DTH) Households in '000 for 2006 through 2008 by Country - Egypt, Algeria, Tunisia, and Morocco
- Table 78: Broadcasting Market in North Africa: Number of Satellite Television Households in '000 for 2005 through 2008 by Country - Egypt, Algeria, Morocco, and Tunisia
- Table 79: Broadcasting Market in North Africa: Net Television Advertising in US$ Million for 2005 through 2008 by Country - Egypt, Morocco, Tunisia, and Algeria