BT Vision
The Hybrid Approach
| Publication Date | April 2007 |
|---|---|
| Publisher | Ovum |
| Product Type | Report |
| Pages | 9 |
| ISBN Number | not applicable |
| Product Code | OVM00254 |
Price
£375.00
approximately: $546 | €433
Summary
The hybrid digital terrestrial TV (DTT) and on-demand IPTV offering launched by BT in December 2006 distinguishes BT's television offer from those of most of its peers around the world. We believe the approach is a good one, given the competitive market conditions BT faces, and the relative success of DTT in the UK.
Content
- Ovum view
- The BT Vision offer
- BT's motivations
- Positioning and target market
- The competitive environment
- BT's target market
- Pricing strategy
- Content strategy
- The current offer
- Extending the content offer
- Future plans
- Table of figures
- Figure 1 Home set up for BT Vision
- Figure 2 BT's content sourcing
About this Product
Delivery Details
PDF:Delivered by email usually within 4 to 8 UK business hours.
PRINT/CD-ROM:Despatched within 1 to 2 working days.
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