Cable Networks in the US

Plugging into a new market

A globalized market is bubbling over with domestic demand for digital cable and satellite programming. This relatively concentrated industry is stewing over more channels and disaggregating existing ones into more niche interest areas. Although the industry is in the growth phase of its life cycle, this programming may percolate price and contract pressures going forward, with the evolution of technically enhanced services.

This industry comprises establishments primarily engaged in operating studios and facilities for the broadcasting of programs on a subscription or fee basis. The broadcast programming is typically narrowcast in nature (e.g., limited format, such as news, sports, education, or youth-oriented). These establishments produce programming in their own facilities or acquire programming from external sources. The programming material is usually delivered to a third party, such as cable systems or direct-to-home satellite systems, for transmission to viewers. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.