China Mobile TV Industry Report, 2006

Publication Date	August 2006
Publisher	Research in China
Product Type	Report
Pages	180
ISBN Number	not applicable
Product Code	RIC00012

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Summary

This report analyses from two aspects -- non-portable receiver (vehicle mobile TV) and portable receiver (handset mobile TV) and mainly about the development of mobile TV industry and also provides some operational strategies.

The mobile TV referred in this report indicates the types adopting digital broadcasting technologies. The receiver can be fixed on bus, subway, city railway, taxi or some other public places, and it also can be fixed on hand-hold equipments, such as mobile phone, laptop, PMP, and super portable PC etc.

Most of the Areas Adopting DVB-T as Digital Terrestrial TV Standard

There are three kinds of Digital Terrestrial TV Standards: DVB-T, ATSC and ISDB-T. Most of the countries and regions in Europe adopt DVB-T; Only Japan adopts ISDB-T; North America adopts ATSC; China, Mongolia and South America have not defined their standards. There are still 16% of countries and regions intended to adopt DVB-T.

China Basically Defined the Digital Terrestrial TV Standard, but Still Takes Time before Put into Practice

Currently, the standards in China that have been industrialized are Tsinghua University's DMB-T, Shanghai Jiao Tong University's ADTB-T, Academy of Broadcasting Science's TiMi and DVB-T from Europe.

China's new standard is the integration of Tsinghua University's DMB-T, Shanghai Jiao Tong University's ADTB-T and Academy of Broadcasting Science's TiMi, which has not been officially named.

Though the standard is delayed to be issued over and over again, the Digital Terrestrial TV has been broadcasted in 43 cities. It has spread from bus, taxi to subway, railway, ferry, building and city emergency management information system. Most of these regions adopt Tsinghua University's DMB-T and DVB-T from Europe. Shanghai adopts Shanghai Jiao Tong University's ADTB-T.

Handset TV Standard Develops from DMB to DVB-H

There are two kinds of network to transmit handset TV program: one is based on mobile telecommunication network, the other is based on broadcasting network. Currently, broadcasting network develops prior to mobile telecommunication network. S/T-DMB and DVB-H standards develop faster than MediaFLO and, the development of T-DMB in Korea and China has become highlighted. MediaFLO and ISDB-T standards from America and Japan are mainly used for their own countries. Among these standards, S-DMB was the first one used for commerce and that was adopted by Korea in May 2005. Then in Dec 2005, the S-DMB was replaced by T-DMB in Korea. Handset TV based on DVB-H standard has been officially used for commerce since May 2006. Considering from the view of the world, DVB-H has great potential for development.

The global sales of TV handsets that supporting S-DMB standard reached 4.46 million units in 2005. It is forecasted that by the end of 2009, the global sales of TV handset will exceed 42 million units. The sales of TV handset that supporting DVB-H standard will greatly increase in the near future.

The Diversification Trend of China's Handset TV Standards, the Providers of Handset TV Solutions will take Multi-model and Multi-frequency-range as the Access to Market

In China, there will be many handset TV standards at the same time. Currently, among the three trial cities, Shanghai adopts T-DMB/L-Band frequency range; Beijing and Guangzhou adopt T-DMB/Band-III. Nokia has been looking for the opportunity to test its DVB-H handset TV standard in China. Furthermore, Tsinghua University is developing its DMB-TH standard based on DMB-T.

Content

1. Mobile TV Overview
- 1.1 Conception and Classification
- 1.2 Standards
2. Analysis on Vehicle Mobile TV Services and Industry Chain
- 2.1 Current Development
- 2.2 Analysis on SWOT
- 2.3 Profit Patterns
- 2.4 Structure of Industry Chain
- 2.5 Operators and Entry Policies
  - 2.5.1 Operators
  - 2.5.2 Operational Mode
- 2.6 Major Solution Providers
  - 2.6.1 Beijing GigaMega Electronics Co., Ltd.
  - 2.6.2 Shanghai Media & Entertainment Technology Development Company Broadcasting TV Division
  - 2.6.3 ChinaUnify
  - 2.6.4 Beijing BBEF Electronics Group Co., Ltd.
  - 2.6.5 Shenzhen Leaguer Digital TV Co., Ltd.
  - 2.6.6 Shanghai High Definition Digital Technology Industrial Co., Ltd.
- 2.7 Major Receiving Terminal Manufactures
  - 2.7.1 Major LCD Manufactures
    - 2.7.1.1 Shanghai Video & Audio Electronics Plc.
    - 2.7.1.2 Qingdao Haier Electronics Co., Ltd.
    - 2.7.1.3 XOCECO Holding Group
    - 2.7.1.4 Skyworth
    - 2.7.1.5 Konka
    - 2.7.1.6 Hisense
  - 2.8 Major Set Top Box Manufactures
    - 2.8.1 Yinhe Electronics Co., Ltd.
    - 2.8.2 Skyworth Digital Technology (Shenzhen) Co., Ltd
- 3. Status Quo and Development of Mobile TV in China
  - 3.1 Distribution of Vehicle Mobile TV in each Province of China
  - 3.2 Market Revenue and Trend
- 4. Study on Operation Cases of China's On-vehicle Mobile TV Industry
  - 4.1 Beijing Mobile TV
    - 4.1.1 Status Quo
      - 4.1.1.1 Beijing All Media and Culture Mobile TV Co., Ltd.
      - 4.1.1.2 Beijing All Media and Culture Urban TV Co., Ltd.
    - 4.1.2 Development
      - 4.1.2.1 Beijing Subway Mobile TV
      - 4.1.2.2 Beijing All Media and Culture Handset TV
      - 4.1.2.3 Development of Private Car Mobile TV
      - 4.1.2.4 Value Added Service
    - 4.1.3 Constructions of Beijing Terrestrial Digital TV Network
  - 4.2 Shanghai Mobile TV
    - 4.2.1 Overview
    - 4.2.2 Content
    - 4.2.3 Profit Pattern
  - 4.3 Chongqing Mobile TV
    - 4.3.1 Development
    - 4.3.2 Content
    - 4.3.3 Operation
  - 4.4 Hubei Mobile Digital TV
  - 4.5 Qingdao Mobile TV
  - 4.6 Nanjing Mobile TV
    - 4.6.1 Development Course
    - 4.6.2 Content
    - 4.6.3 Profit Pattern
    - 4.6.4 Single Frequency Network
  - 4.7 Hunan Mobile TV
    - 4.7.1 Background
    - 4.7.2 Content
    - 4.7.3 Operation
  - 4.8 Yunnan Mobile TV
- 5. Handset TV Service Overview
  - 5.1 Definition
  - 5.2 Three Realizing Patterns
  - 5.3 Development of Handset TV Standard Based on Broadcasting Technologies
    - 5.3.1 DVB-H
    - 5.3.2 S-DMB and T-DMB
    - 5.3.3 ISDB-T
    - 5.3.4 MediaFLO
  - 5.4 Development Bottleneck of Handset TV Service Based on Mobile Telecommunication Network
    - 5.4.1 Network Transmission
    - 5.4.2 Handset Price
    - 5.4.3 Battery Capacity
    - 5.4.4 High Charge
    - 5.4.5 Policies
- 6. Analysis on the Industry Chain of Handset TV
  - 6.1 Major Business Modes
  - 6.2 Related National Broadcasting TV Policies
  - 6.3 Industry Chain Structure
- 7. Status Quo and Trend of Handset TV
  - 7.1 Analysis on Global Handset TV Market
    - 7.1.1 Korea
    - 7.1.2 United States
    - 7.1.3 Japan
    - 7.1.4 Europe
  - 7.2 General Analysis on China's Handset TV Market
- 8. Development Strategies of Handset TV Operators and Status of Related Manufacturers
  - 8.1 Development Strategies of China Mobile and China Unicom on Handset Mobile TV
  - 8.2 Shanghai Media Handset TV Co., Ltd.
  - 8.3 Guangdong TV Mobile Media Co.
  - 8.4 The Status of Related Manufacturers
    - 8.4.1 Trends of Mobile Phone Introduced on the 2006 CeBIT Exhibition
    - 8.4.2 TV Mobile Phone Products
      - 8.4.2.1 NEC
      - 8.4.2.2 Nokia
      - 8.4.2.3 Dopod
      - 8.4.2.4 SK
      - 8.4.2.5 Toshiba
      - 8.4.2.6 Samsung
      - 8.4.2.7 LG
    - 8.5 Handset TV Chip and Solution Providers
      - 8.5.1 Philips Semiconductor
      - 8.5.2 TI
      - 8.5.3 Releases
      - 8.5.4 Frontier Silicon
      - 8.5.5 Freescale
      - 8.5.6 DiBcom
      - 8.5.7 Infineon
      - 8.5.8 Qualcomm
      - 8.5.9 TTPCom
      - 8.5.10 Microtune
      - 8.5.11 Integrant Technologies
      - 8.5.12 Sumsung
      - 8.5.12 Siano
  - Regional Distribution of Different Mobile TV Standards in the World
  - Numbers/Proportion of the Areas Adopting Different Mobile TV Standards in the World
  - Distribution of the Competition Areas of DMB-T and DVB-T in China
  - Structure of Mobile TV Industry Chain
  - Principle of Gigamega Electronics DMB-T Standard Mobile TV Solution
  - Product Development Plan of BBEF Electronics
  - Shenzhen Leaguer's Solutions for City Coverage (1): SFN (Single Frequency Network)
  - Shenzhen Leaguer's Solutions for City Coverage (2): Single Point Sending
  - Shenzhen Leaguer's Solutions for Construction of Digital Terrestrial TV System in Villages
  - Structure of Bauhinia Shen Net System Platform
  - Annual Sales Volume of Skyworth Digital Set-top Box, 2002-2005
  - Trend of Mobile TV Subscribers, 2004-2006
  - Trend of Income on Mobile TV of China
  - Mobile TV Distribution of BAMC in Beijing
  - Mobile TV Industrial Distribution of SMEG
  - Nanjing Mobile TV Front End System
  - Nanjing Mobile TV System Layout
  - Global Distribution of Handset TV Standards
  - Structure of DVB-H Technology Platform
  - DVB-H's Commercialization in the World
  - DMB Satellite Digital Mobile TV
  - T-DMB's Commercialization in Asia and Europe
  - Structure of Handset TV Industrial Chain
  - Sales Volume of TV Mobile Phones from different Standards in the World, 2004-2009
  - Development Trend of Multimedia Mobile Phones
  - Overview of the Network of China Mobile and China Unicom
  - Overview of the Handset TV Platform of Shanghai Mobile
  - Overview of the Handset TV Platform of Shanghai Unicom
  - Handset TV Development Plan of Guangdong Mobile Television Media Co., Ltd.
  - Theme Exhibition of Sumsung and LG Mobile Phones on the CeBIT 2006
  - Theme Exhibition of BenQ and Siemens Mobile Phones on the CeBIT 2006
  - Theme Exhibition of Nokia Mobile Phones on the CeBIT 2006
  - NEC TV Mobile Phone - N940
  - Nokia TV Mobile Phones
  - Dopod 535
  - SKY IMB-1000
  - Toshiba V401T
  - Phillips Mobile TV Solutions Frame
  - DTV100x of TI Hollywood Series
  - TI Mobile TV Hollywood Solutions
  - Frontier Silicon Apollo FS1110
  - Frontier Silicon Kino 1 FS1025
  - Frontier Silicon Kino 2 FS1026
  - Frontier Silicon Chorus FS1010
  - Comparison between Freescale Direct Conversion ZeroIF and LowIF Technology
  - Comparison between Freescale Receiver Fore End Frodo and Other Products
  - Freescale's DVB-H Solution
  - Framework of DVB-H Fore End Design Jointly Completed by Freescale and DiBcom
  - DiBcom DIB7000-H Chip Framework
  - DiBcom Mobile TV Solution -- DEV7000-D Framework
  - DiBcom DIB7700-P Chip Framework
  - Structure of DiBcom DIB7700 and 7710 Chips Framework
  - DiBcom's Mobile TV Solutions Based on DIB7700 and 7710 Chips
  - Infineon TUA6041 and TUA6045 Framework
  - Infineon DAB/T-DMB VHF-H Module Designed on the Basis of TUA6045 Tuner
  - Application Framework of TTPCom DVB-T Demodulation Technology Intellectual Property Right
  - Application Framework of TTPCom DVB-H/T Demodulation/Decode Technology Intellectual Property Right
  - Microtune RF Technology Subscribers
  - Integrant Company ISDB-T Turner IC ITD2010 Framework
  - Integrant Company T-DMB & FM Turner IC ITD3010 Framework
  - Integrant Company DVB-H/T-DMB&FM RF Turner IC MTV102 Framework
  - Integrant S-DMB Dual-wave Band Zero Intermediate Frequency Mobile TV Turner IC MTV321 Framework
  - ADI's T-DMB Solution Based on Blackfin Core and Integrant Tuner
  - Samsung DVB-H Integral Solution
  - Samsung Zero-IF CMOS RF Tuner Chip S5M8600 Framework
  - Samsung DVB-H/T Channel Decoder S3C4F10 Framework
  - Siano Mobile TV Receiver SMS1000 Link Design Framework
  - Mobile TV Channel Transmission Standards
  - Comparison between the Advertising Effect on On-vehicle Mobile TV and Household TV
  - Effective Cost of Four Kinds of Advertisements (Yuan/Thousand Persons)
  - Chinaunify Digital Hardware Products
  - Shenzhen Leaguer Hardware Products
  - Svainfo On-vehicle LCD Equipments and Mobile Digital TV Receivers
  - Classification and Characteristics of Skyworth's Digital Set-top Box Products
  - Development of On-vehicle Mobile TV in different Part of China
  - Coverage Scope of Beijing Mobile TV On-vehicle Terminals
  - Three Solutions for Handset TV
  - Objects of Wire Coverage of Guangdong Mobile Television Media Co., Ltd
  - SKT's TV Mobile Phones Offered by Sumsung
  - KTF's TV Mobile Phones Offered by Sumsung
  - LG TV Mobile Phone Products List
  - Contact List of the Branches of Philips (China) Investment Co., Ltd.
  - DVB-H for End Power Consumption Jointly Designed by Freescale and DiBcom
  - Contact of Freescale Semiconductor Asia-Pacific Headquarters and China Branch
  - DiBcom Mobile TV Chips List
  - Advantage and Characteristics of TTPCom' DVB-T Demodulation Technology Intellectual Property Right
  - Advantage and Characteristics of TTPCom DVB-H/T Demodulation/Decode Technology Intellectual Property Right
  - Integrant RF Tuner IC Products List
  - List of Terminal Products Matching with Integrant RF Tuner IC, 2005-2006