Digital Broadcasting

Market Report 2008

Publication Date	August 2008
Publisher	Key Note
Product Type	Report
Pages	102
ISBN Number	not applicable
Product Code	KEY00020

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Summary

Broadcasting using digital, rather than analogue, technology has now been established in the UK for almost 10 years. Sky Digital, the digital version of the UKs main satellite service, was launched in 1998, and was followed by digital cable services and Freeview, a digital terrestrial broadcaster.

In television, the timetable for the analogue to digital switchover is under way in 2008, with all regions due to lose their analogue broadcast signals by 2012. However, according to Ofcom (the regulatory body), nearly 90% of households already have some means of receiving digital television.

The various systems used to receive digital television include: Sky Digital by satellite; Virgin Media by cable; Freeview decoder boxes to use with analogue televisions; integrated digital television sets (containing decoders); and even watching television live on home personal computers (PCs).

Radio is a slower-moving market, with broadcasting and reception remaining mainly analogue and making use of conventional radio sets or tuners.

However, the uptake of digital audio broadcasting (DAB) radios is increasing now that prices are falling. The complication for DAB as a broadcast medium is that consumers are increasingly likely to listen to the radio through digital appliances other than radio sets. Digital radio can be received through computers, mobile phones, MP3 players or digital televisions, making DAB radios a luxury purchase.

The BBC, funded by a Licence Fee rather than advertising, will remain a major force in broadcasting until at least 2016. The Corporations overall share of television viewing might be declining, but it is well established on the Internet. It also remains pre-eminent in the radio market, where doubts over the future of the radio medium produced a series of mergers and acquisitions at the top of the industry during 2007 and 2008. Television broadcasting is also more concentrated than ever, dominated by three groups: the BBC, ITV and BSkyB (owner of Sky). Although competing at several levels, these three also share ownership of Freeview.

In the near future, watching television will remain the leading leisure pastime in the home. However, its dominance will be challenged by hours spent on home computers, a result of the growing popularity of the Internet.

The Internet, as an advertising medium, is also making inroads into traditional advertising on television and radio. The challenge for broadcasters is to spread their incomes away from the reliance on advertising, towards sponsorship income, subscription services (e.g. video-on-demand, to television sets or computers), or by offering consumers a bundle of services including Internet connections, television and mobile phones (all of which are already available from the major cable company, Virgin Media).

Content

Executive Summary
1. Market Definition
- Report Coverage
- Market Sectors
  - Television
  - Radio
- Market Trends
  - Television Viewing
  - Radio Listening
  - Digital Uptake
- Economic Trends
  - Population
  - Table 1: Uk Resident Population Estimates By Sex (000), Mid-Years 2003-2007
  - Households By Size
  - Table 2: Households In Great Britain By Size (%, Million
  - And Number Of People), 1971, 1981, 1991, 2001, 2007
  - Gross Domestic Product
  - Table 3: Uk Gross Domestic Product At Current And
  - Annual Chain-Linked Prices (m), 2003-2007
  - Inflation
  - Table 4: Uk Rate Of Inflation (%), 2003-2007
  - Unemployment
  - Table 5: Actual Number Of Unemployed Persons In The Uk (Million), 2003-2007
  - Household Disposable Income
  - Table 6: Uk Household Disposable Income Per Capita (), 2003-2007
- Market Position
  - The Uk
  - Overseas
2. Market Size
- The Total Market
  - Licence Fee Revenues And Expenditure
  - Advertising And Sponsorship
  - Table 7: Advertising Revenues For Media By Sector (m And %), 2007
  - Table 8: Share Of Advertising Revenues For Media By Sector (%), 2001, 2003, 2005, 2007
- By Market Sector
  - Digital Television Market
  - Sector Background
  - Current Television Market
  - Digital Television Penetration
  - Digital Radio Market
  - Sector Background
  - Current Radio Market
  - Digital Radio (Dab) Penetration
3. Industry Background
- Recent History
- Number Of Companies
  - Table 9: Number Of Uk Vat-Based Enterprises Engaged In Radio And Television Activities
  - By Turnover Sizeband (Number And %), 2004 And 2007
- Employment
  - Table 10: Number Of Uk Vat-Based Enterprises Engaged In Radio And Television Activities
  - By Employment Sizeband (Number And %), 2004 And 2007
- Regional Variations In The Marketplace
- Distribution
  - How Robust Is The Market?
- Legislation
- Key Trade Associations
  - Industry Groups
4. Competitor Analysis
- The Marketplace
- Market Leaders
  - Table 11: Selected Leading Companies In The Uk Broadcasting Market By Activity, 2008
  - British Broadcasting Corporation (The Bbc) And Bbc Trust
  - Background
  - Income
  - Bbc Review
  - Bbc Trust
  - Financial Information
  - Future Plans
- Main Commercial Broadcasters
  - British Sky Broadcasting Group Plc (bskyb)
  - Channel 4
  - Global Radio Holdings Ltd
- Itv Plc
- Smg Plc
  - Virgin Media Inc
- Other Companies
  - Bauer Radio
  - Canwest Global Communications
  - Dtv Services Ltd (Freeview)
  - Bertelsmann (Five)
  - Guardian Media Group
  - The Local Radio Company
  - Tiscali Tv
  - Top-Up Tv Europe Ltd
  - Utv Group
  - Virgin Radio
- Outside Suppliers
  - Content Suppliers
  - Computer And Internet Majors
- Marketing Activity
  - Main Media Advertising Expenditure
  - Table 12: Main Market Advertising Expenditure On Television Services (000),
  - Year Ending March 2008
  - Table 13: Main Media Advertising Expenditure On Radio Services By Station
  - By Owner (000), Year Ending March 2008
  - Other Marketing Activity
5. Strengths, Weaknesses, Opportunities And Threats
- Strengths
- Weaknesses
- Opportunities
- Threats
6. Buying Behaviour
- Introduction
- Ownership By All Adults
  - Table 14: Penetration Of Television And Radio Equipment And Services (% Of Adults),
  - October 2005, April 2007 And May 2008
- Demographic Differences In Ownership
  - Television Ownership
  - Table 15: Penetration Of Television Reception Equipment By Sex, Age,
  - Social Grade, Region And Tenure (% Of Adults), May 2008
  - Ownership Of Other Digital Equipment
  - Table 16: Penetration Of Other Reception Equipment By Sex, Age,
  - Social Grade, Region And Tenure (% Of Adults), May 2008
7. Current Issues
- Industry Regulation
  - Digital Dividend
  - Bskyb/Virgin Media Litigation
- Technology Upgrades
  - Freeview Playback
  - Dtt Broadcasting Upgrades
  - Radio Technology
  - Standards
  - Iphone
- New Services
  - High Definition
  - Freesat
  - Kangaroo
  - Dab
  - Dab Prospects
  - Closure Of Stations
  - Commercial Radio Consolidation
8. The Global Market
- Overview
  - The Us
  - Japan
  - Europe
  - News Corporation (Australia)
9. Forecasts
- Introduction
  - The Economy
  - Population
  - Table 17: Forecast Uk Resident Population By Sex (000), Mid-Years 2008-2012
  - Gross Domestic Product
  - Table 18: Forecast Uk Growth In Gross Domestic Product In Real Terms (%), 2008-2012
  - Inflation
  - Table 19: Forecast Uk Rate Of Inflation (%), 2008-2012
  - Unemployment
  - Table 20: Forecast Actual Number Of Unemployed Persons In The Uk (Million), 2008-2012
  - Forecasts 2008 To 2012
  - Table 21: Forecast Consumer Expenditure On Home Viewing
  - Equipment And Services In The Uk (m And %), 2008-2012
  - Figure 1: Forecast Of Consumer Spending On Home Viewing
  - And Listening (m), 2008-2012
- Market Growth
  - Figure 2: Forecast Growth Of Consumer Spending On Home Viewing
  - And Listening By Sector (m), 2003-2012
  - Figure 3: Forecast Growth Of Consumer Spending On Home Viewing
  - And Listening (m), 2003-2012
- Future Trends
  - New Models For Home Entertainment
  - Subscriber Systems
  - Advertising Revenue
  - Bbc Investment
  - Commercial Television Recovery
  - Consumer Confusion
  - Radio Prospects
10. Company Profiles
- Bauer Radio Ltd
- British Sky Broadcasting Group Plc
- Channel 5 Broadcasting Ltd
- Global Radio Holdings Ltd
Itv Plc
Smg Plc
11. Further Sources
Associations
Publications
General Sources
Government Sources
Other Sources
Bisnode Sources
Key Note Research
The Key Note Range Of Reports