Future Video and TV Services

Old Wine in New Bottles?

Publication Date	February 2008
Publisher	IDC
Product Type	Report
Pages	15
ISBN Number	not applicable
Product Code	IDC03926

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Summary

This IDC study examines the changing landscape of the Canadian TV and video services segment.

A linear model often oversimplifies reality. This is also true for the current video/TV segment. Fast technology innovations are starting to break the existing video/TV value chain. We are experiencing those dramatic changes in this segment to meet the diversity of consumer needs.

"Heterogeneity is the theme of future video consumption. Consumers will choose the most appropriate mode for viewing video depending on their interests, location, and access capabilities,"states Steve Yang, associate analyst, Canadian communications practice.

The new video/TV value chain has multiple dimensions. It is no longer going to represent a single input plus a single output formula. End users will not just receive content, but will choose when, where, and how to receive it.

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
- Current TV Value Chain ? We Have Been Questioned
- Figure: Traditional Video/TV Value Chain
- Consumer Behaviour Shift ? I Want More
- Figure: Types of Electronic Products Owned or Used at Canada Households
- Figure: How Canada Households Receive Home TV Service
- Figure: Where Canada Households Watch Video Content
- Figure: Canada Households with Home-Based Access to the Internet
- Figure: Frequency with Which Canada Households Watch Video from the Internet on Traditional TV Set
- Figure: Canada Household Top 10 Internet Video/TV Content Sources Used in the Past Six Months
- Figure: Types of Internet-Sourced Video Watched by Canada Households
Future Outlook
- Two-Way Communications ? Uploading
  - Different Modes of Consumption, Different Content, Different Delivery Channels
  - Figure: Video Content Emotional Touch Point and Quality
- Potential Video/TV Value Chain ? Video 2.0
- Figure: Video/TV Value Chain 2.0
Essential Guidance
Learn More
- Related Research
- Synopsis