IDC's Holiday 2008 Consumer TV Survey, Part 1: Demographics and Current TV Preferences

Publication Date	November 2008
Publisher	IDC
Product Type	Report
Pages	63
ISBN Number	not applicable
Product Code	IDC06240

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Summary

This IDC study is the first of two end-of-year consumer TV studies and offers insights into current U.S. TV ownership. Data is split by a number of respondent demographics (age, household income level, and gender). We also provide a variety of cross tab analyses, for example, whether a particular income group favors a certain TV type.

"U.S. consumer interest in flat-panel televisions has exploded in the past year, leaving bulkier TV technologies such as rear projection TV (RPTV) and CRT in the dust. Our end-of-year 2008 findings show that interest in LCD technology is particularly robust and is positioned to gain strength in the near future. Legacy brands Sony, Samsung, and Panasonic still dominate consumer TV preferences, but upstart Vizio has come on strong relative to the likes of Hitachi and Mitsubishi." - Eric Haruki, research director, IDC TV Markets and Technologies

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
- Respondent Demographics
- Figure: Respondents by Gender
- Figure: Respondents by Household Income
- Figure: Respondents by Age
- Figure: Respondents by Home State
- Respondent DTV Mandate Awareness/Current TV Service Subscription Types
- Figure: Familiarity with 2009 DTV Mandate, 2007 and 2008
- Figure: DTV Mandate as a HDTV Purchase Motivator, 2008
- Figure: DTV Tuner Ownership
- Figure: Likelihood of Purchasing a DTV Tuner Before February 2009
- Figure: Time Frame Within Which the Transition from a DTV Tuner to an HDTV Is Expected
- Figure: Reasons for Not Purchasing an HDTV, 2008
- Figure: TV Service Type, 2007 and 2008
- Figure: HD Subscription Status, 2006-2008
- Respondent Current Primary TV Dynamics
- Figure: Household TV Penetration, 2007 and 2008
- Figure: Household HDTV Penetration, 2007 and 2008
- Figure: Current Primary TV Type, 2007 and 2008
- Table: Current TV Type by Household Income (% of Respondents)
- Table: Current TV Type by Age (% of Respondents)
- Figure: Primary TV Size (5in. Range), 2007 and 2008
- Figure: Primary TV Size (10in. Range), 2007 and 2008
- Figure: Primary TV Location
- Figure: Age of Primary TV, 2008
- Figure: TV Purchase Price, 2007 and 2008
- Figure: TV Purchase Place, 2007 and 2008
- Figure: Most Influential Factors in Choosing TV Reseller, 2007 and 2008
- Table: TV Reseller Preference by Income Level (% of Respondents)
- Table: TV Size by Purchase Channel (% of Respondents)
- Table: TV Purchase Price by Reseller Type (% of Respondents)
- Respondent Current Secondary TV Dynamics
- Figure: Current Secondary TV Type
- Figure: Secondary TV Size (10in. Range)
- Figure: Secondary TV Age
- Figure: Secondary TV Location
- Figure: Location of Additional TVs
Future Outlook
Essential Guidance
Learn More
- Related Research
- Survey Questionnaire: IDC's End-of-Year Consumer TV Survey, 2008
- Synopsis