IDC's Holiday 2008 Consumer TV Survey, Part 2: Future TV Preferences

Publication Date	December 2008
Publisher	IDC
Product Type	Report
Pages	30
ISBN Number	not applicable
Product Code	IDC06209

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Summary

This IDC study is the second of two midyear 2008 United States-based consumer TV survey studies; where the first study detailed our respondents' demographics, current TV ownership, and purchase channel preferences, this paper will provide insights into future consumer TV purchase trends. We also provide a variety of cross tab analyses (e.g., whether a particular income group will favor a certain TV type and where consumers, are expected to shop for their TV).

"U.S. consumer interest in flat panel televisions has exploded in the past year, leaving bulkier TV technologies such as rear projection and CRT in the dust. Our midyear 2008 findings show that interest in LCD technology is particularly robust and is positioned to gain strength in the near future. Legacy brands Sony, Samsung, and Panasonic still dominate consumer TV preferences, but upstart Vizio has come on strong relative to the likes of Hitachi and Mitsubishi." - Eric Haruki, research director, IDC TV Markets and Technologies

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
- Future TV Purchase Rates
- Figure: Likelihood of New TV Purchase
- Figure: Reason for New TV Purchase, 2006-2008
- Figure: Motivation for Replacing Primary TV, 2007 and 2008
- Future TV Type
- Figure: Future TV Technology Type Preference, 2007 and 2008
- Figure: Future TV Purchase by Preference, 2006-2008
- Table: Future TV Preference by Age (% of Respondents)
- Table: Future TV Preference by Household Income (% of Respondents)
- Table: TV Type (Regardless of Price) Preference by Gender (% of Respondents)
- Future TV Size
- Figure: Future Primary TV Preference by Size, 2006-2008
- Table: Comparison of Current Primary TV and Future TV by Size (% of Respondents)
- Figure: Future Primary TV Size by Gender
- Future Primary TV Purchase Cost
- Figure: Future Primary TV Price Expectations, 2007 and 2008
- Table: Comparison of Current TV and Future TV by Price (% of Respondents)
- Future TV Features/Performance Factors
- Figure: Primary TV Features Rated Very Important, 2007 and 2008
- Figure: Primary TV Performance Factor Rated Very Important, 2007 and 2008
- Figure: Future TV Feature Combination Preference by Size and Resolution, 2007 and 2008
- Figure: Future TV Feature Combination Preference by Size and Brand, 2007 and 2008
- Future TV Brand Preferences
- Figure: Future TV by Brand Preference, 2007 and 2008
- Table: Future TV Brand Preference by Gender (% of Respondents)
- Table: Future TV Brand Preferences by Household Income (% of Respondents)
- Future TV Reseller
- Figure: Future TV Reseller Preference, 2006-2008
- Table: Comparison of Current and Future TV Reseller Preference (% of Respondents)
- Future Secondary TV Dynamics
- Figure: Future Secondary TV Type Preference, EOY 2008
- Figure: Future Secondary TV Size Preference, EOY 2008
- Figure: Future Secondary TV Price Expectations, EOY 2008
- Respondent Feedback
- Figure: Primary Consumer Feedback Topics, 2006-2008
Future Outlook
Essential Guidance
Learn More
- Related Research
- Synopsis