Japan IP Television Services 2008-2012 Forecast and 2007 Analysis

Publication Date	April 2009
Publisher	IDC
Product Type	Report
Pages	34
ISBN Number	not applicable
Product Code	IDC07468

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Summary

This IDC study (which is a translation of the Japanese report IDC #<A href="/getdoc.jsp?containerId=J8230105">J8230105</A>) analyzes the latest Japan IP television (IPTV) service market trends that have attracted attention due to the spread of fiber-to-the-home (FTTH) services and the development of next-generation networks (NGNs). It also forecasts the market's size. "The condition of the IPTV service market continued to improve, backed by consumer electronics (CE) makers and television stations that have started to regard IPTV services as new market opportunities. However, because the main IPTV service business models are currently just duplications of cable television models and because of the competitive advantages of leading cable television and Sky Perfect! SPs that entered the market earlier, we do not expect IPTV services to rapidly expand. It is important for SPs to pursue a business model that harnesses the advanced interactivity unique to IPTV and strengthen their customer support structures by cooperating with sales channels such as NTT East/West Japan in preparation for the termination of analog waves by 2011 and the revision of the legal system," says Yoko Ono, senior market analyst, Communications Research, IDC Japan.

Content

IDC Opinion
In This Study
- Methodology
- Definitions
  - IP Television
Situation Overview
- Why IP Television Grabbed Attention
- IP Television Service Market Size
- Figure: Japan IP Television and Fiber-to-the-Home Service Subscribers, 2003-2007
- Main IP Television Services and Their Providers
- Table: Japan IP Television SP Business Outlines, 2008
- IP Television Service Business Environment
  - Content Provision
  - Consumer Electronics Makers' Initiatives and IP Television Service Standardization
  - Enactment of the Copyright Act
- Competition with Diverse Video Services
- Table: Japan Key Television-Oriented Video Delivery Services Excluding IP Television Services, 2008
  - Multichannel Broadcast Market Infiltrated by Services such as Cable Television and Sky Perfect!
  - Figure: Japan Multichannel Broadcast Service Subscribers, 2002-2007
  - Increase in the Sizes of Video Rental Shops
  - Optical Radio Frequency Broadcasting Is Similar to IP Television
  - Segregation from Ambiguous PC-Oriented Services
- Approaches of IP Television SPs and Issues
  - Approaches
  - Shared Issues in the Industry
- Main Provider Trends
  - NTT Plala/i-cast
    - Business Outline
    - Business Performance Trends
    - Market Viewpoints
    - Main Approach Content
  - Actvila
    - Business Outline
    - Business Performance Trends
    - Market Viewpoints
    - Main Approach Content
    - Other Business Models
  - Jupiter Telecom
    - Business Outline
    - Business Performance Trends
    - Market Viewpoints
    - Main Approach Content
Future Outlook
- Forecast and Assumptions
- Table: Key Forecast Assumptions for JapanIP Television Services, 2008-2012
- Figure: Japan IP Television Service Subscribers and End-User Revenue Forecast, 2006-2012
- Table: Japan IP Television Service Subscriber Forecast, 2006-2012
- Table: Japan IP Television Service End-User Revenue Forecast, 2007-2012 (M Yen)
- Market Context
- Figure: Japan IP Television Service Subscriber Forecast Comparison: September 2007 and November 2008, 2006-2012
- Table: Japan IP Television Service Subscriber Forecast Comparison: September 2007 and November 2008, 2006-2012
Essential Guidance
Learn More
- Related Research
- Synopsis