European Short Breaks

Market Assessment 2008

Publication Date	August 2008
Publisher	Key Note
Product Type	Report
Pages	98
ISBN Number	not applicable
Product Code	KEY00022

Price

£899.00
approximately: $1,314 | €985

PDF immediate delivery

Order above formats by FAX

Summary

In 2007, the short-breaks market was worth 9.15bn, representing around 60 million trips away from home by UK residents, taken either abroad or within the UK. A short break is a 'mini holiday lasting between 1 and 3 nights in accommodation away from home, although the travellers may be staying for free with friends or relatives.

The bulk of these breaks are within the UK (the 'domestic market), accounting for an estimated total of 52.5 million in 2007 and involving spending of approximately 7.23bn. Although a minority of these are packaged breaks involving hotel stays and activities, and possibly public transport, the vast majority of domestic trips are based on free or cheap accommodation (such as family homes or caravan parks).

The most lucrative domestic breaks are those to cities involving hotel stays and, increasingly, either a degree of pampering (with the use of spas or the inclusion of fine meals, for instance) or theatre or concert tickets.

The average domestic break costs less than 150 per trip, whereas a typical break abroad involves spending of more than 250 (even without including transport to the destination).

Breaks abroad are therefore integrated with the mainstream 'long holiday market, often involving major travel groups (tour operators, travel agents, airlines and ferry companies) that are household names. In contrast, the small-scale commercial market for domestic breaks features smaller companies (notably Superbreak, part of Holidaybreak PLC) and the owners of holiday parks or themed attractions.

In 2007, the previous 'big four tour operator groups for holidays abroad were reduced to just two giants: Thomas Cook, incorporating MyTravel and Airtours; and TUI Travel, incorporating the Thomson and First Choice travel brands.

Travelling abroad on a short break has traditionally been to a neighbouring country, with Paris, Amsterdam, Bruges and Dublin having been the main attractions for UK residents for many years, served by a combination of flights, ferries or trains (through Eurotunnel since 1994). The growth of low-cost air routes has altered this pattern, opening up new destinations in more distant European countries (e.g. Italy, the Baltic States and Hungary).

Nevertheless, Paris remains the top destination, including the short-break appeal of its Disneyland Resort.

The new St Pancras International terminal opened in London in December 2007, and faster journey times by train have been made possible to Paris and other European cities. These rail improvements come at an important time psychologically because environmental questions are being raised over the spread of low-cost flights.

Content

Executive Summary
1. Introduction
- Background And Report Coverage
- Definitions
2. Strategic Overview
- Market Dynamics And Segmentation
  - Background
  - The Domestic Holiday Market
  - The Outbound Holiday Market
  - Current Market Trends
  - Market Size And Sector Trends
  - Table 1: The Total Uk Short-Break Holiday Market
  - By Volume And Value (Million Trips And m), 2003-2007
  - Figure 1: The Total Uk Short-Break Holiday Market By Volume (Million Trips), 2003-2007
  - Figure 2: The Total Uk Short-Break Holiday Market By Value (m), 2003-2007
- Distribution
  - Organising And Booking Holidays
- Competitive Structure
  - Outbound Tour Operators
  - Table 2: Selected Brands Owned By The big Two Travel Groups, 2008
  - Transport Structure
  - Accommodation Structure
- The Consumer
- Market Forecasts
3. Domestic Short Breaks
- Overview Of Domestic Holidays
  - Table 3: The Total Uk Domestic Holiday Market
  - By Volume And Value (Million Trips And m), 2003-2007
- The Domestic Short-Break Market
  - Market Size
  - Table 4: The Uk Domestic Short-Break Holiday Market
  - By Volume And Value (Million Trips And m), 2003-2007
  - Figure 3: The Uk Domestic Short-Break Holiday Market
  - By Volume (Million Trips), 2003-2007
  - Figure 4: The Uk Domestic Short-Break Holiday Market By Value (m), 2003-2007
  - Accommodation For Domestic Short Breaks
  - Table 5: Accommodation Used On Uk Domestic Short-Break Holidays
  - (Million Trips And %), 2006
  - Transport For Domestic Short Breaks
  - Table 6: Transport Used On Uk Domestic Short-Break Holidays (Million Trips And %), 2006
  - Booking Method On Domestic Short Breaks
  - Season And Duration Of Domestic Short Breaks
  - Destinations For Domestic Short Breaks
  - Internal National Destinations
  - Urban And Rural Destinations
  - Table 7: Top Ten English Cities Or Towns Visited On Domestic Holidays (000 Trips), 2006
- Marketing Activity In Domestic Tourism
  - Tourist Board Activity
  - Holiday Centres And Villages
  - Theme Parks
  - Activity And Entertainment Packages
  - Festivals And Other Events
4. Short Breaks Abroad
- Overview Of Outbound Holidays
  - Table 8: The Total Uk Outbound Holiday Market
  - By Volume And Value (Million Trips And m), 2003-2007
- The Outbound Short-Break Market
  - Market Size
  - Table 9: The Uk Outbound Short-Break Holiday Market
  - By Volume And Value (000 Trips And m), 2003-2007
  - Figure 5: The Uk Outbound Short-Break Holiday Market
  - By Volume (000 Trips), 2003-2007
  - Figure 6: The Uk Outbound Short-Break Holiday Market By Value (m), 2003-2007
  - Accommodation For Short Breaks Abroad
  - Transport For Short Breaks Abroad
  - Table 10: Mode Of Transport For Uk Outbound
  - Short-Break Holidays (000 Trips And %), 2002 And 2007
  - Booking Method For Short Breaks Abroad
  - Season And Duration Of Short Breaks Abroad
  - Destinations Abroad (Holidays In General)
  - Table 11: Top Destinations For All Purposes Of Uk Visits Abroad
  - (000 Visits And %), 2005-2007
  - Short-Break Destinations Abroad
  - Table 12: Leading Outbound Destinations For Short-Break Holidays
  - By Uk Residents (000 Visits And %), 2002 And 2007
  - Table 13: Top Ten Destinations For City Breaks, 1993, 1998, 2003 And 2008
- Marketing Activity In Holidays Abroad
  - Main Media Advertising
  - The Promotion Of Sea Routes
  - Marketing By Destination
  - Current Package Examples
  - New Destinations
5. An International Perspective
- The European Tourism Market
- Attractions In Europe
6. Pest Analysis
- Political Factors
- Economic Factors
- Social Factors
- Technological Factors
7. Consumer Dynamics
- Introduction
- Overview Of Attitudes Towards Short Breaks
  - Table 14: Summary Of Attitudes Towards Short Breaks (% Of Respondents), April 2008
  - Safety And Security
  - Value For Money Versus Luxury/Pampering
  - Purposes For Taking A Break
  - Destinations And Activities
  - Elements Of The Short-Break Package
  - Environmental Concerns
- Demographic Differences
  - Non-Takers Of Breaks
  - Basic Break Choices
  - Table 15: Basic Attitudes Towards Choosing Short Breaks (% Of Respondents), April 2008
  - Pricing And Choices On Breaks
  - Table 16: Pricing And Choices On Short Breaks (% Of Respondents), April 2008
  - Lifestyle And Family Concerns On Breaks
  - Table 17: Lifestyle And Family Concerns On Short Breaks (% Of Respondents), April 2008
  - The Role Of Activities And Interests
  - Table 18: Activities On Short Breaks (% Of Respondents), April 2008
8. Supplier Profiles
- Introduction
- Holidaybreak Plc
  - Corporate Strategy
  - Profitability
  - Table 19: Financial Results For Holidaybreak Plc (000 And %),
  - Years Ending 30th September 2005-2007
- Thomas Cook Group Plc
  - Corporate Strategy
  - Profitability
  - Table 20: Financial Results For Thomas Cook Group Plc (000 And %),
  - Years Ending 31st October 2006 And 2007
- Tui Travel Plc
  - Corporate Strategy
  - Profitability
  - Table 21: Financial Results For Tui Uk Ltd (000 And %),
  - Years Ending 31st December 2004-2006
  - Table 22: Financial Results For First Choice Holidays Ltd (000 And %),
  - Years Ending 31st October 2004-2006
- Airlines
- Other Companies
9. The Future
- Economic Conditions
- The Environment
- Holidaying At Home
- Other Future Factors
- Market Forecasts
  - Table 23: The Forecast Uk Short-Break Holiday Market By Volume And Value
  - (Million Trips And m), 2008-2012
  - Figure 7: The Forecast Uk Short-Break Holiday Market By Volume
  - (Million Trips), 2008-2012
  - Figure 8: The Forecast Uk Short-Break Holiday Market By Value (m), 2008-2012
10. Further Sources
- Publications
- General Sources
- Government Publications
- Other Sources
- Bisnode Sources
- Key Note Research
- The Key Note Range Of Reports