Demand Investigation of Budget Hotel in China

46.1% of consumers hold moderate attitude towards budget hotel. And 44.6% of consumers are basically satisfied. The remaining 7.3% are dissatisfied.

Consumers with business tasks usually choose the lodging price of RMB150 to RMB224, sharing about 40%. Consumers in Beijing and Shanghai choosing lodging priced at RMB200 to RMB224 have a higher proportion compared to other regions.

The lodging price preferred by consumers on private affairs ranges from RMB100 to RMB224, slightly lower than the lodging price of pubic-affair consumers from RMB150 to RMB174. Consumers in Shenzhen and Chengdu cities who like to choose RMB100-124 lodging have a higher proportion than other cities. Consumers in Shanghai choosing RMB150-174 have a higher proportion than other cities, and consumers in Beijing with choices for RMB200-224 have a higher proportion than other cities.

Public-affair travelers have a strong demand for free broadband accession and printing, copying and fax services as well as commerce meeting rooms. In comparison, private guests have a strong demand for the sending of meals and laundry services, etc.

Both Home inns and Jinjiang Inn are leading listed budget hotel brands of similar guest room scale and branch hotels. But the first mention rate of Home inns stands at 39.4% while that of Jinjiang Inn is only 12.2%. Top Star Hotel enjoys a higher first-mention rate than Motel168. The brand pattern of budget hotels has taken its initial shape but has not fixed its final form.