International Tourism

The IBISWorld International Tourism industry report only deals with the short term movement of international tourists across national borders for any purpose - business, conference/seminar, holiday/pleasure, visiting friends and relatives etc. In most cases the data represents movements across borders, with at least one nights stay in a foreign country. However, in some countries same day trips across and back international borders is still counted as an international trip. These trips could be for shopping, sightseeing or short business trips or for similar purposes. The report, therefore, specifically excludes domestic tourism - that is flows of tourist on day or overnight trips within their own country. Market shares for major players, therefore, represent share of total international tourism expenditure, rather than of the industry segment they operate in. That is international airline operators market share is not based just on their share of the international airline component of this industry, but total global international visitor expenditure. Estimates have been made of international tourism's share of the total tourism industry (i.e. international plus domestic combined) in relation to employment, establishments etc.