advanced search

Welcome: Guest

log in

Sri Lanka Tourism Report 2008

Publication Date March 2008
Publisher Business Monitor
Product Type Report
Pages 34
ISBN Number not applicable
Product Code BMI01446
Price

£425.00
approximately: $631 | €500

PDF immediate deliveryBuy Now
Order above formats by FAXOrder by FAX

Summary

Core Forecasts Tourist arrivals for 2007 showed a decline, in line with BMI's own expectations. Some 494,008 tourists arrived in Sri Lanka over the year, a drop of 11.7% year on year (y-o-y). The country's deteriorating civil situation was the main reason behind the fall in tourist numbers, with a state of civil war between the military and the Tamil Tigers persisting in the country's north east. Although this part of the country is not a main tourist destination, negative tourist advisories from foreign governments have deterred visitors from coming to the island.

May was the worst month for tourism, with visitor numbers down by over 40% y-o-y. In fact, only three months of the year (January, November and December) saw an annual increase in visitor numbers.

December's monthly arrival figures were especially strong, showing a 55.8% annual increase, to 61,116 visitors. Looking at international tourism revenue figures, these too showed a decline, of 6.1% y-o-y, to US$385mn.

Moving forward, we believe that the island nation will continue to struggle to attract tourists from Western destinations, given the civil conflict in the north east of the island. However, this shortfall could be offset by an increase in visitors from India and the Middle East region. Overall, we believe an average annual growth rate of 1.5% in tourist arrivals over our forecast period to 2012 may be possible, if the ongoing promotional efforts to attract visitors from the Middle East region, Russia and India come to fruition. However, we still feel that 2008 and 2009 will remain difficult years for the local tourism industry, given the ongoing state of war in the north and east of the country. As such, we predict only very slight growth in tourist arrivals and revenues figures over the next two years.

Sri Lankan Airlines To Return To State Control Sri Lanka's flagship airline, Sri Lankan Airlines, is to return to state control at the end of March 2008, following Emirates' decision not to renew its 10-year management contract. At present, Emirates is to keep its 43.6% stake in the airline, but speculation is now rife that the Dubai-based airline will seek to divest this to another regional player.

BMI believes that the return of Sri Lankan Airlines to state control will be a negative for the airline, which had benefited greatly from Emirates' management. It is to be hoped that the airline can find a new partner to help it through the years ahead.

Civil War Risk Real We caution that there is a real danger that Sri Lanka's conflict with the rebel Liberation Tigers of Tamil Eelam (LTTE, Tamil Tigers) will descend into full-scale civil war. BMI expects an escalation of violence from both sides following the official end of the ceasefire agreement, and with the government starting to push for a decisive military solution, a violent backlash by the Tigers is on the cards.

The government's withdrawal in January from the Ceasefire Agreement (CFA) with the Tamil Tigers has set the stage for a marked intensification of fighting during 2008. There will not be a huge upsurge in casualties in the immediate term, as violence had already been increasing before the demise of the CFA.

However, over the course of our forecast period, the formal end of the truce, which had been in place since 2002, could result in unrestrained fighting. The government is likely to ignore international calls for restraint and push for military advances in the northern Tamil homeland, which will test the Tigers' patience and could provoke retaliation in the form of bombings across the country, including in Colombo.

Although Tamil activity is currently limited to the north and east of the country, which is not a tourist destination, any spread of violence into the south and west of the country would have devastating consequences for the tourism industry.

Content

  • Executive Summary
    • Core Forecasts
    • Sri Lankan Airlines To Return To State Control
    • Civil War Risk Real
    • Sri Lanka Tourism Industry SWOT
    • Sri Lanka Political SWOT
    • Sri Lanka Economic SWOT
    • Sri Lanka Business Environment SWOT
    • Market Overview
    • Tourism Outlook
  • Table: Sri Lanka's Tourist Arrivals, 2006-2007
    • Civil War Risk Real
    • Impact On Tourism
    • Seeking New Markets
  • Table: Sri Lanka Tourism - Historical Data And Forecasts
    • Boosting Visitor Numbers From The Middle East
  • Table: Sri Lanka Travel Industry - Historical Data & Forecasts
    • Tourism Business Environment
    • Tourism Ratings - Methodology
    • Ratings Overview
  • Table: Tourism Business Environment Indicators
  • Table: Weighting of Components
    • Sri Lanka - Business Environment Ratings
  • Table: Asia Travel And Tourism - Business Environment Ranking
    • Macroeconomic Forecast
  • Table: Sri Lanka - Economic Activity
    • Travel
    • Commercial Airlines
    • New Budget Airlines
    • Oil Prices Still High
  • Table: Oil Price Forecasts
    • Hospitality
    • Hotels
  • Table: Sri Lanka - Structure of Accommodation Market
  • Table: Major Hotels By City/Resort, November 2007
    • Aitken Spence Hotels To Expand
    • Company Profiles
    • Sri Lankan Airlines
    • Keells Hotels
    • How We Generate Our Industry Forecasts
    • Tourism Industry
    • Sources