Travel and Tourism in Finland

Travel and Tourism in Finland

The recovery of volumes within travel and tourism reached, in all areas, pre-downturn levels in 2011. However, the unit price development of most areas lagged behind and the value of most categories did not reach the pre-downturn value sales. The emerging signs of the second cycle of economic downturn raised concerns for companies operating in travel and tourism. In order to keep volumes up, many companies chose to stick to pricing strategies that were close to discounting at times.

Euromonitor International's Travel and Tourism in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Travel and Tourism market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

• TRAVEL AND TOURISM IN FINLAND
• LIST OF CONTENTS AND TABLES
• Executive Summary
  • Tourist Volumes Recovered in 2011, But Low Unit Prices Restrained Value Growth
  • Internet Sales Benefitted From the Downturn
  • Travel Habits Transforming - More Trips With Different Groups
  • New Partnerships Created Opportunities
  • Uncertainty of Economic Situation Will Keep Unit Prices Down
  • Key Trends and Developments
  • Mek - Promoting Creative, Credible, Contrasting and Cool Finland
  • Consumer Rights Protected When Buying Travel Products From Retailers
  • the Growing Number of Outbound Holidays Benefitted Nearby Russia and Estonia
  • Sustainability; A Sought After Brand Value
  • Demand Factors
  • Table 1 Leave Entitlement: Volume 2006-2011
  • Table 2 Holiday Takers by Age: % Breakdown 2006-2011
  • Table 3 Seasonality of Trips 2006-2011
  • Balance of Payments
  • Table 4 Balance of Tourism Payments: Value 2006-2011
  • Definitions
  • Tourism Flows
  • Tourism Receipts and Expenditure
  • Travel Accommodation
  • Transportation
  • Car Rental
  • Travel Retail
  • Tourist Attractions
  • Online Sales
  • Health and Wellness
  • Sources
• Summary 1 Research Sources
  • Finnair Oyj in Travel and Tourism (finland)
  • Strategic Direction
  • Key Facts
• Summary 2 Finnair Oyj: Key Facts
• Summary 3 Finnair Oyj: Operational Indicators
  • Company Background
  • Competitive Positioning
• Summary 4 Finnair Oyj: Competitive Position 2011
  • Kaleva Travel Oy in Travel and Tourism (finland)
  • Strategic Direction
  • Key Facts
• Summary 5 Kaleva Travel Oy: Key Facts
• Summary 6 Kaleva Travel Oy: Operational Indicators
  • Company Background
  • Competitive Positioning
• Summary 7 Kaleva Travel Oy: Competitive Position 2011
  • Omena Hotellit Oy in Travel and Tourism (finland)
  • Strategic Direction
  • Key Facts
• Summary 8 Omena Hotellit Oy: Key Facts
• Summary 9 Omena Hotellit Oy: Operational Indicators
  • Company Background
  • Competitive Positioning
• Summary 10 Omena Hotellit Oy: Competitive Position 2011
  • Sokotel Oy in Travel and Tourism (finland)
  • Strategic Direction
  • Key Facts
• Summary 11 Sokotel Oy: Key Facts
  • Company Background
  • Competitive Positioning
• Summary 12 Sokotel Oy: Competitive Position 2011
• Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
  • Table 5 Car Rental Sales by Category and Location: Value 2006-2011
  • Table 6 Car Rental Sales: Internet Transaction Value 2006-2011
  • Table 7 Structure of Car Rental Market: 2006-2011
  • Table 8 Car Rental National Brand Owner Market Shares 2007-2011
  • Table 9 Car Rental Brands by Key Performance Indicators 2011
  • Table 10 Forecast Car Rental Sales by Category and Location: Value 2011-2016
  • Table 11 Forecast Car Rental Sales by Category: Internet Transaction Value 2011-2016
• Headlines
  • Trends
  • Prospects
  • Category Data
  • Table 12 Number of Hotel/Resort Spas: Units 2006-2011
  • Table 13 Health and Wellness Tourism Sales by Category: Value 2006-2011
  • Table 14 Spa Consumer Markets: Domestic Tourism 2006-2011
  • Table 15 Spa Consumer Markets: Arrivals 2006-2011
  • Table 16 Forecast Health and Wellness Tourism Sales by Category: Value 2011-2016
• Headlines
  • Trends
  • Prospects
  • Category Data
  • Table 17 Domestic Tourism by Destination: 2006-2011
  • Table 18 Domestic Tourism by Purpose of Visit and by Mode of Transport: 2006-2011
  • Table 19 Domestic Tourist Expenditure: Value: 2006-2011
  • Table 20 Method of Payments for Domestic Tourism Spending: % Breakdown 2006-2011
  • Table 21 Forecast Domestic Tourism by Purpose of Visit and by Mode of Transport: 2011-2016
  • Table 22 Forecast Domestic Tourist Expenditure: Value: 2011-2016
• Headlines
  • Trends
  • Country of Origin
  • Business Vs Leisure
  • City Arrivals
  • Prospects
  • Category Data
  • Table 23 Arrivals by Country of Origin: 2006-2011
  • Table 24 Leisure Arrivals by Type 2006-2011
  • Table 25 Business Arrivals: MICE Penetration 2006-2011
  • Table 26 Arrivals by Mode of Transport: 2006-2011
  • Table 27 Arrivals by Purpose of Visit: 2006-2011
  • Table 28 Incoming Tourist Receipts by Geography: Value 2006-2011
  • Table 29 Incoming Tourist Receipts by Category: Value 2006-2011
  • Table 30 Method of Payments for Incoming Tourist Receipts: % Breakdown 2006-2011
  • Table 31 Forecast Arrivals by Country of Origin: 2011-2016
  • Table 32 Forecast Arrivals by Mode of Transport: 2011-2016
  • Table 33 Forecast Arrivals by Purpose of Visit: 2011-2016
  • Table 34 Forecast Incoming Tourist Receipts by Geography: Value 2011-2016
• Headlines
  • Trends
  • Destinations
  • Business Vs Leisure
  • Prospects
  • Category Data
  • Table 35 Departures by Destination: 2006-2011
  • Table 36 Leisure Departures by Type 2006-2011
  • Table 37 Business Departures: MICE Penetration % Breakdown 2006-2011
  • Table 38 Departures by Mode of Transport: 2006-2011
  • Table 39 Departures by Purpose of Visit: 2006-2011
  • Table 40 Outgoing Tourist Expenditure by Geography: Value 2006-2011
  • Table 41 Outgoing Tourist Expenditure by Category: Value 2006-2011
  • Table 42 Method of Payments for Outgoing Tourism Spending: % Breakdown 2006-2011
  • Table 43 Forecast Departures by Destination: 2011-2016
  • Table 44 Forecast Departures by Mode of Transport: 2011-2016
  • Table 45 Forecast Departures by Purpose of Visit: 2011-2016
  • Table 46 Forecast Outgoing Tourist Expenditure by Geography: Value 2011-2016
• Headlines
  • Trends
  • Prospects
  • Category Data
  • Table 47 Tourist Attractions Sales by Category: Value 2006-2011
  • Table 48 Tourist Attractions Visitors by Category: 2006-2011
  • Table 49 Tourist Attractions Online Sales: Internet Transaction Value 2006-2011
  • Table 50 Leading Tourist Attractions by Visitors 2006-2011
  • Table 51 Forecast Tourist Attractions Sales by Category: Value 2011-2016
  • Table 52 Forecast Tourist Attractions Visitors by Category: 2011-2016
  • Table 53 Forecast Tourist Attractions Online Sales: Internet Transaction Value 2011-2016
• Headlines
  • Trends
  • Airlines
  • Competitive Landscape
  • Prospects
  • Category Data
  • Table 54 Transportation Sales by Category: Value 2006-2011
  • Table 55 Transportation Sales: Internet Transaction Value 2006-2011
  • Table 56 Airline Capacity: 2006-2011
  • Table 57 Air by Category: Passengers Carried: 2006-2011
  • Table 58 Airline Passengers Carried by Distance: 2006-2011
  • Table 59 Airline National Brand Owner Market Shares 2007-2011
  • Table 60 Airline Brands by Key Performance Indicators 2011
  • Table 61 Forecast Transportation Sales by Category: Value 2011-2016
  • Table 62 Forecast Transportation Sales: Internet Transaction Value 2011-2016
• Headlines
  • Trends
  • Hotels
  • Competitive Landscape
  • Prospects
  • Category Data
  • Table 63 Travel Accommodation Sales by Category: Value 2006-2011
  • Table 64 Travel Accommodation Outlets by Category: Units 2006-2011
  • Table 65 Travel Accommodation by Broad Category: Number of Rooms 2006-2011
  • Table 66 Regional Hotel Parameters 2011
  • Table 67 Travel Accommodation Sales: Internet Transaction Value 2006-2011
  • Table 68 Hotel National Brand Owners by Market Share 2007-2011
  • Table 69 Hotel Brands by Key Performance Indicators 2011
  • Table 70 Forecast Travel Accommodation Sales by Category: Value 2011-2016
  • Table 71 Forecast Travel Accommodation Outlets by Category: Units 2011-2016
  • Table 72 Forecast Travel Accommodation Sales: Internet Transaction Value 2011-2016
• Headlines
  • Trends
  • Leisure Travel
  • Corporate Business Travel
  • Competitive Landscape
  • Prospects
  • Category Data
  • Table 73 Travel Retail Sales by Category: Value 2006-2011
  • Table 74 Travel Retail Corporate Business Sales: Value 2006-2011
  • Table 75 Travel Retail Leisure Sales: Value 2006-2011
  • Table 76 Travel Retail Online Sales by Category: Internet Transaction Value 2006-2011
  • Table 77 Travel Retail National Brand Owner Market Shares 2007-2011
  • Table 78 Travel Retail Brands by Key Performance Indicators 2011
  • Table 79 Forecast Travel Retail Sales by Category: Value 2011-2016
  • Table 80 Forecast Travel Retail Corporate Business Sales: Value 2011-2016
  • Table 81 Forecast Travel Retail Leisure Sales: Value 2011-2016
  • Table 82 Forecast Travel Retail Online Sales by Category: Internet Transaction Value 2011-2016