Travel and Tourism in Morocco

Euromonitor International's Travel and Tourism in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2012 illustrate how the market is set to change.

Sector coverage: travel accommodation, transportation, car rental, retail travel and tourist attraction markets

Why Buy This Report?

• Get a detailed picture of the travel and tourism industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planningational has a unique capability to develop reliable information resources to help drive informed strategic planning

• Travel and Tourism in Morocco
• Euromonitor International
• November 2009
• List of Contents and Executive Summary
• Tourism Industry Achieves Steady Growth Over the Review Period
• Domestic Tourism Benefits From Country's Economic Growth
• Investment Boosts Competition in the Tourism Industry
• Internet Transactions Still Not Broadly Adopted by Moroccans
• Bright Longer-term Prospects for Tourism Industry
• Key Trends and Developments
• Economic Indicators
• Legislative Environment - Open Skies Accord
• Legislative Environment - Tourism Investments
• Government Tourism Policy
• Sustainable Tourism
• Consumer Lifestyles
• Low Cost Carriers
• Emerging Niche Sectors
• Internet Developments
• Terrorism and Security
• Leave Entitlement
• Consumer Demographics
• Balance of Payments
• Market Indicators
• Market Data
• Definitions
• Tourism Parameters
• Travel Accommodation
• Transportation
• Car Rental
• Travel Retail
• Tourist Attractions
• Health and Wellness
• Internet Sales
• Internet Sales: Dynamic Packaging
• Internet Sales: Traditional Package Holiday
• Summary 1 Research Sources
• Atlas Blue SA
• Strategic Direction
• Key Facts
• Summary 2 Atlas Blue: Key Facts
• Summary 3 Atlas Blue: Operational Indicators
• Company Background
• Competitive Positioning
• Summary 4 Atlas Blue: Competitive Position 2008
• Atlas Voyages SA
• Strategic Directions
• Key Facts
• Summary 5 Atlas Voyages : Key Facts
• Summary 6 Atlas Voyages: Operational Indicators
• Company Background
• Competitive Positioning
• Summary 7 Atlas Voyages: Competitive Position 2008
• Compagnie De Transports Au Maroc (ctm)
• Strategic Direction
• Key Facts
• Summary 8 CTM: Key Facts
• Summary 9 CTM: Operational Indicators
• Company Background
• Competitive Positioning
• Summary 10 CTM: Competitive Position 2008
• Kenzi Hotels
• Strategic Direction
• Key Facts
• Summary 11 Groupe Kenzi: Key Facts
• Summary 12 Groupe Kenzi: Operational Indicators
• Company Background
• Competitive Positioning
• Headlines
• Trends
• Country of Origin
• Inbound Demographic Profile
• Mode of Transport
• Purpose of Visit
• City Arrivals
• Incoming Tourist Receipts by Country
• Prospects
• Sector Data
• Headlines
• Trends
• Destinations
• Outbound Demographic Profile
• Mode of Transport
• Purpose of Visit
• Outgoing Tourist Expenditure by Country
• Prospects
• Sector Data
• Headlines
• Trends
• Destinations
• Mode of Transport
• Purpose of Visit
• Domestic Tourist Expenditure
• Prospects
• Sector Data
• Headlines
• Trends
• Hotels
• Competitive Landscape
• Prospects
• Sector Data
• Headlines
• Trends
• Airlines
• Competitive Landscape
• Prospects
• Sector Data
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
• Headlines
• Trends
• Competitive Landscape
• Growth Sectors
• Prospects
• Sector Data
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
• Headlines
• Trends
• Prospects
• Sector Data
• List of Tables
  • Table 1 Leave Entitlement: Volume 2005-2008
  • Table 2 Holiday Demographic Trends 2003-2008
  • Table 3 Holiday Takers by Sex 2003-2008
  • Table 4 Holiday Takers by Age 2003-2008
  • Table 5 Length of Domestic Trips: 2003-2008
  • Table 6 Length of Outbound Departure: 2003-2008
  • Table 7 Seasonality of Trips 2005-2008
  • Table 8 Balance of Tourism Payments: Value 2003-2008
  • Table 9 Arrivals by City in Morocco 2007/2008
  • Table 10 Arrivals by Country of Origin: 2003-2008
  • Table 11 Leisure Arrivals by Type 2005-2008
  • Table 12 Business Arrivals: MICE Penetration 2005-2008
  • Table 13 Arrivals by Method of Transport: 2003-2008
  • Table 14 Arrivals by Purpose of Visit: 2003-2008
  • Table 15 Incoming Tourist Receipts by Country: Value 2003-2008
  • Table 16 Tourism Expenditure by Sector: Value 2003-2008
  • Table 17 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2008
  • Table 18 Forecast Arrivals by Country of Origin: 2008-2013
  • Table 19 Forecast Arrivals by Method of Transport: 2008-2013
  • Table 20 Forecast Arrivals by Purpose of Visit: 2008-2013
  • Table 21 Forecast Incoming Tourist Receipts by Country: Value 2008-2013
  • Table 22 Departures by Destination: 2003-2008
  • Table 23 Leisure Departures by Type 2005-2008
  • Table 24 Business Departures: MICE Penetration % Breakdown 2005-2008
  • Table 25 Departures by Method of Transport: 2003-2008
  • Table 26 Departures by Purpose of Visit: 2003-2008
  • Table 27 Outgoing Tourist Expenditure by Country: Value 2003-2008
  • Table 28 Outgoing Tourist Expenditure by Sector: Value 2003-2008
  • Table 29 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2008
  • Table 30 Forecast Departures by Destination: 2008-2013
  • Table 31 Forecast Departures by Method of Transport: 2008-2013
  • Table 32 Forecast Departures by Purpose of Visit: 2008-2013
  • Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013
  • Table 34 Domestic Trips by Destination: 2003-2008
  • Table 35 Domestic Trips by Destination: 2003-2008
  • Table 36 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
  • Table 37 Domestic Tourist Expenditure: Value: 2003-2008
  • Table 38 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2008
  • Table 39 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
  • Table 40 Forecast Domestic Tourist Expenditure: Value: 2008-2013
  • Table 41 Hotel Performance in Morocco 2007/2008
  • Table 42 Travel Accommodation Sales by Sector: Value 2003-2008
  • Table 43 Travel Accommodation Outlets by Sector: Units 2003-2008
  • Table 44 Travel Accommodation by Sector: Number of Rooms 2003-2008
  • Table 45 Regional Hotel Parameters 2008
  • Table 46 Travel Accommodation Sales: Internet Transaction Value 2003-2008
  • Table 47 Hotel National Brand Owners by Market Share 2004-2008
  • Table 48 Hotels National Brand Owners by Key Performance Indicators 2008
  • Table 49 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
  • Table 50 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
  • Table 51 Forecast Travel Accommodation Sales: Internet Transaction Value 2008-2013
  • Table 52 Transportation Sales by Sector: Value 2003-2008
  • Table 53 Airline Capacity: 2003-2008
  • Table 54 Airline Utilisation: 2003-2008
  • Table 55 Airline Passengers Carried by Distance: % Breakdown: 2003-2008
  • Table 56 Transportation Sales: Internet Transaction Value 2003-2008
  • Table 57 Airline Market Shares 2004-2008
  • Table 58 Airlines National Brand Owners by Key Performance Indicators 2008
  • Table 59 Forecast Transportation Sales by Sector: Value 2008-2013
  • Table 60 Forecast Transportation Sales: Internet Transaction Value 2008-2013
  • Table 61 Car Rental Sales by Sector and Location: Value 2003-2008
  • Table 62 Structure of Car Rental Market: 2003-2008
  • Table 63 Average Car Rental Duration by Sector 2004-2008
  • Table 64 Average Car Rental Duration: % Breakdown 2004-2008
  • Table 65 Time of Booking: % Breakdown 2005-2008
  • Table 66 Car Rental Sales: Internet Transaction Value 2003-2008
  • Table 68 Car Rental National Brand Owners by Key Performance Indicators 2008
  • Table 69 Forecast Car Rental Sales by Sector and Location: Value 2008-2013
  • Table 70 Forecast Car Rental Sales by Sector: Internet Transaction Value 2008-2013
  • Table 71 Travel Retail Outlets by Sector: Units 2003-2008
  • Table 72 Travel Retail Products Sales: Value 2003-2008
  • Table 73 Travel Retail Sales by Destination: % Value Breakdown 2003-2008
  • Table 74 Travel Retail Online Sales by Sector: Internet Transaction Value 2003-2008
  • Table 75 Travel Retail Products Market Shares 2004-2008
  • Table 76 Travel Retail Products National Brand Owners by Key Performance Indicators 2008
  • Table 77 Forecast Travel Retail Outlets by Sector: Units 2008-2013
  • Table 78 Forecast Travel Retail Products Sales: Value 2008-2013
  • Table 79 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2008-2013
  • Table 80 Tourist Attractions Sales by Sector: Value 2003-2008
  • Table 81 Tourist Attractions Visitors by Sector: 2003-2008
  • Table 82 Tourist Attractions Sales: Internet Transaction Value 2003-2008
  • Table 83 Leading Tourist Attractions by Visitors 2003-2008
  • Table 84 Forecast Tourist Attractions Sales by Sector: Value 2008-2013
  • Table 85 Forecast Tourist Attractions Visitors by Sector: 2008-2013
  • Table 86 Forecast Tourist Attractions Sales: Internet Transaction Value 2008-2013
  • Table 87 Number of Hotel/Resort Spas: Units 2003-2008
  • Table 88 Health & Wellness Tourism Sales by Type: Value 2003-2008
  • Table 89 Spa Consumer Markets: Domestic Tourism 2005-2008
  • Table 90 Spa Consumer Markets: Arrivals 2005-2008
  • Table 91 Forecast Health & Wellness Tourism Sales by Type: Value 2008-2013