High Potential Market for Utrasound in Veterinary Practices in Spain

This is the most comprehensive European market report assessing the market potential for imaging equipment in Veterinary practices. The report enables a thorough understanding of the overall size of the veterinary imaging market including the level of digitalization and the potential for future imaging installations. It enables to forecast own sales potential at segment level (small medium large practices, companion animals, production animals, horses) and to direct sales forces to the most attractive segments. The research does not only show supplier shares but also distributor shares in order to support optimizing of sales channels. Furthermore the report informs about most often used information sources: how do vets inform themselves about imaging product to optimize marketing costs. Finally the research investigates available budgets, how much money do veterinarians want to spend and the optimal product bundles to support price/product policy.

dii is an international marketing consulting company entirely specialised in healthcare markets providing market information and support to strategic market decisions. In cooperation with key industry a European Veterinary Imaging Market Assessment has been realized in 2008 with the objective to investigate the potential for imaging installations in Veterinary Practices. A two step approach has been chosen:

• Step 1: randomized approach of veterinarians to collect data on market structure and segmentation, availability of imaging equipment, reasons for no imaging, level of digitalization, investment plans. Sample at 95% confidence level and 5% confidence interval
• Step 2: only practices with imaging installations or investment plans were selected to investigate: supplier, age, lifespan of equipment, # of examinations, preferred product bundle, supplier selection criteria, motivation for digitalization, information sources and purchasing channels, budget availability, sample of minimum 100 practices in large countries. All data is presented in Excel and Word. Excel addresses all quantitative questions at segment level, including all volume projection scenarios and statistical detail, Word presents the key data and provides an interpretation of general business implications

• Universe and Sample Composition
  • Overview: Installed Base - US, X-ray, Installations
  • Overview: Market Potential: Ultrasound, X-ray, PACS, PMS
  • Veterinarians in Private Practice, # and % of Veterinary Practices
  • Vets, Examination Rooms and Animal Patients per Institution by Segment
  • Animals Undergoing Imaging Examinations per Institution by Segment,
  • Investment Plans per Type of System by Segment, # of Institutions
  • Investment Plans per Type of Imaging System by Segment, % of Institutions
• Overview: Installed Base by Segment - Ultrasound Systems (US)
  • Manufacturer Market Shares by Segment – US, % of Installations
  • Supplier Market Penetration by Segment - US, % of Institutions
  • Supplier Market Shares by Segment - US, % of Installations
  • Age Profile by Segment - US, Range and Quartiles of Year of Installation
  • Period of Installation (Total) - US, % and # of Installations
  • Investment Potential in Ultrasound, # and % of Institutions
  • Investment Plan Details – US, # and % of Institutions
  • Replacement Potential – US, # and % of Institutions
  • Investment Plans, Replacement Potential, Investment Trend for 2009 to 2011
  • Market Development – Installed Base, Investment Plans & Trends
• Imaging Examinations per Year by Type and Segment, Mean # and %
  • Trends in Imaging Examination Numbers by Segment, % of Institutions
  • Reasons for No Imaging / No Investment Plans by Segment, % of Institutions
  • Reasons for No Imaging / No Investment Plans by Type of System, % of Institutions
  • Key Reasons to Invest in Imaging Equipment by Segment, % of Institutions
  • Key Reasons to Invest in Information Systems by Segment, % of Institutions
  • Target Components of Imaging Equipment by Segment, # and % of Institutions
  • Target Components of Imaging Equipment (Total), % of Institutions
  • Preference for Product & Service Bundling by Segment, % of Institutions
  • Supplier Selection Criteria by Segment, % of Institutions
  • Information Sources by Segment, % of Institutions
  • Supply Chain by Segment, % of Institutions
  • Perceived Leading Vendors by Segment, % of Responses
  • Finance Model by Segment, % of Institutions
  • Finance Model (Total), % of Institutions
  • Refinancing by Examination Charges by Segment,
  • Turnover from US and X-ray Examinations