Hearing Aid Market Report: 2008 Edition

Publication Date	October 2008
Publisher	Koncept Analytics
Product Type	Report
Pages	33
ISBN Number	not applicable
Product Code	KOA04308

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£615.00
approximately: $899 | €674

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Summary

Hearing aid industry is going digital; the digital revolution has changed the structure of the hearing aid industry. The market is following the trend towards open and cosmetically attractive mini-instruments. The low penetration rates represent a significant growth opportunity for the hearing aid manufacturers. Typically, the hearing aid market is segmented based on geography and product/price categories. Behind-the-ear (BTE) instruments constitute more than half of the overall US market.

Technology holds the key to higher penetration in mature markets. Technological advances in hearing aids and hearing assistive technologies (HATS) are major growth drivers. Ageing population is also driving the hearing aid market. The majority of hearing aids are sold to people aged 65 or above, living in Western Europe and North America.

The report analyzes the worldwide hearing aid industry with focus on US market. It also highlights major market trends and growth drivers. It gives an overview of the regulatory environment in the US. The report also profiles major players in the market and the competitive landscape.

Content

1. Industry Overview
Value Chain
2. Market Size
- 2.1 Global Hearing Aid Market
Market Value
Growth Rate
Market Segmentation by Region
Penetration Rate
- 2.2 US Hearing Aid Market
Market Value
Penetration Rate
Market Statistics
- 2.2.1 Behind-the-ear (BTE) Instruments
Distribution Channels
Breakdown of Sales
3. Industry Developments
- 3.1 Hearing Aids and Hearing Assistive Technologies (HATS)
- 3.2 Advanced Technologies Shaping Hearing Aids Market
- 3.3 Alerting Devices and Stylish Hearing Aids
- 3.4 Rising Penetration over the Last Decade
4. Growth Drivers
- 4.1 Economic Prosperity Drives Penetration in New Markets
- 4.2 Growing R&D Driving Hearing Aid Industry
- 4.3 Growing Elderly Population
- 4.4 Market Trend is Showing Era of Digital hearing aids
- 4.5 Exposure to Loud Noise
5. Regulatory Developments
6. Competitive Landscape
- Market Share
- Hearing Aids Sold
7. Company Profiles
- 7.1 Siemens AG Medical Solutions
Overview
- Business Strategies
- Acquisitions Driving Growth
- Innovation Gives Strong Base to Business Success
- 7.2 William Demant
Overview
- Business Strategies
- Focusing on Innovative Technologies
- Dual-brand Strategy
- Targeting Baby Boomers
- 7.3 Sonova Holding AG
Overview
- Business Strategies
- New Product Innovation
- Launch of Hear the World Initiative
- 7.4 GN Store Nord (GN Resound)
Overview
- Business Strategies
- Initiatives Helps to Grow Further
- Innovative Hearing Instruments
8. Market Outlook
- Demographic Projections
- Demand Projections
List of Tables
- World Market Penetration Rates by Region (2006)
- US Market Statistics (2007-13E)
- BTE by Size of Battery Used (2007)
- Breakdown of US Sales by Hearing Aid Type (2005-07)
- Most Wanted Hearing Aid Improvements
- World Hearing Loss Prevalence (1995-2025E)
- William Demant - Business Segment Revenues (2005-07)
- Sonova - Revenue by Geography (2006-08)
- GN Store Nord - Revenue by Geography (2005-07)
List of Charts
- Hearing Aid Industry Value Chain
- Hearing Aid Worldwide Unit Sales (2004-25E)
- Industry Growth Rate (2004-25E)
- Hearing Aids Sold by Region (2006)
- U.S. Hearing Aid Sales (2003-07)
- US Hearing Aid Population & Penetration by Age (2006)
- US Hearing Loss Population (2006)
- U.S. BTE and ITE Industry Share (2003-07)
- U.S. Distribution Network Breakdown (2007)
- Overall penetration of hearing instruments (1999-2008E)
- Accumulated Manufacturer R&D Expenses (2002-06)
- US Accumulated Non-owners by Age (2007)
- Worldwide Market Share (2007)
- Hearing Aids Sold (2006)
- Siemens AG - Revenue by Geography (2007)
- Hard of Hearing Persons in US (2006-14E)
- Projected Total Demand for Hearing Aid Units in US (2008-15E)
- Comparison of Projected Demand and Channel Capacity (2005-15E)

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Product features / use

Scope	Comprehensive Overview
Level	General Industry Strategies
Data	Broad Market Predictions
Profiles	Profiles of Key Companies
Features	Future Consumer Trends