Bristol-Myers Squibb

Performance, Capabilities, Goals and Strategies in The Worldwide Pharmaceutical Market

Publication Date	September 2009
Publisher	Venture Planning Grp.
Product Type	Report
Pages	121
ISBN Number	not applicable
Product Code	VEP00273

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Summary

A strategic assessment of Bristol-Myers Squibb, one of the world's leading pharmaceutical companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company's performance, capabilities, goals and strategies in the global pharmaceutical market.

Content

I. Executive Summary
II. Business Organization
III. Senior Management
IV. Facilities and Employees
V. Technological Know-How
VI. Product Portfolio
VII. Marketing Tactics
VIII. Sales and Profit Growth
IX. R&D Expenditures and Major Programs
X. Collaborative Arrangements
XI. Strategic Direction
List of Tables
- Table 1: Bristol-Myers Squibb Sales and Operating Profit Growth
- Table 2: Bristol-Myers Squibb Sales by Major Division
- Table 3: Bristol-Myers Squibb Sales by Major Division and Geographic Region
- Table 4: Bristol-Myers Squibb Sales Growth by Major Division
- Table 5: Bristol-Myers Squibb Sales by Therapeutic Category
- Table 6: Bristol-Myers Squibb Sales by Therapeutic Category and Geographic Region
- Table 7: Bristol-Myers Squibb Sales Growth by Therapeutic Category
- Table 8: Bristol-Myers Squibb Sales by Major Drug
- Table 9: Bristol-Myers Squibb Sales Growth by Major Drug
- Table 10: Bristol-Myers Squibb Sales by Product Line
- Table 11: Bristol-Myers Squibb Sales Growth by Product Line
- Table 12: Bristol-Myers Squibb Sales by Geographic Region
- Table 13: Bristol-Myers Squibb Sales Growth by Geographic Region
- Table 14: Bristol-Myers Squibb Other Health Care Sales by Product