Merck

Performance, Capabilities, Goals and Strategies in The Worldwide Pharmaceutical Market

Publication Date	September 2009
Publisher	Venture Planning Grp.
Product Type	Report
Pages	121
ISBN Number	not applicable
Product Code	VEP00259

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Summary

A strategic assessment of Merck, one of the world's leading pharmaceutical companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company's performance, capabilities, goals and strategies in the global pharmaceutical market.

Content

I. Executive Summary
II. Business Organization
III. Senior Management
IV. Facilities and Employees
V. Technological Know-How
VI. Product Portfolio
VII. Marketing Tactics
VIII. Sales and Profit Growth
IX. R&D Expenditures and Major Programs
X. Collaborative Arrangements
XI. Strategic Direction .
List of Tables
- Table 1: Merck Sales And Operating Profit Growth
- Table 2: Merck Sales by Geographic Region
- Table 3: Merck Sales Growth by Geographic Region
- Table 4: Merck Sales by Therapeutic Category
- Table 5: Merck Sales Growth by Therapeutic Category
- Table 6: Merck Sales by Major Drug
- Table 7: Merck Sales Growth by Major Drug
- Table 8: Merck Sales by Major Drug and Geographic Region