This extensive report provides a unique analysis of the likely impact of generic competition in the US pharma market. Now you can...
- Identify the 150 products which could be subject to generic competition over the next 5 years
- Evaluate the level of impact on each product
- Assess the impact of generic competition on 14 leading branded companies
- Understand the strategies being used by companies in defence of their products' position
Key questions answered in this report
- Which companies are at greater or lesser risk of generic competition by 2012 and what will be the impact on revenues?
- What strategies has Abbott successfully employed in defence of Depakote and Tricor?
- Who is benefiting from the unresolved biosimilar approval process?
- AstraZeneca could have US$5.31 billion of revenue at risk by 2012 - what are the products affected and when will the impact be felt?
- What lessons can be learned from the ongoing Apotex/BMS and SA litigation in relation to the world's second best selling drug Plavix?
- There is much discussion about generic competition to Lipitor, but what other products are at risk in Pfizer's portfolio?
- Why has Wyeth not sued Sun Pharmaceutical over its extended release tablet for Effexor?
Understand the developments that are driving change
- All Change in the US Pharma Market?
- The rise of generics, products at risk and defence strategies