Health and Wellness - Nutritionals in Norway

Publication Date	May 2009
Publisher	Euromonitor
Product Type	Report
Pages	47
ISBN Number	not applicable
Product Code	EUR02433

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Summary

Euromonitor International's Nutritionals in Norway market report offers a comprehensive guide to the size and shape of the health and wellness nutritional market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage:

Herbal/traditional products; Slimming products; Sports nutrition; Vitamins and dietary supplements

Data coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the health and wellness nutritional industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

Content

Health and Wellness - Nutritionals in Norway
Euromonitor International
May 2009
List of Contents and Tables
- Executive Summary
- Vitamins and Dietary Supplements Drive Nutritionals' Growth
- Norwegians Gain Weight
- Healthfood Chains Consolidate
- Axellus and Nycomed Hold Leading Value Shares
- Focus on Health
- Key Trends and Developments
- Back To Basics Trend
- Upswing in Demand Despite Bad Press
- Older Consumers More Important
Appendix
- National Legislation
- Advertising
- Self-medication and Preventative Medicine
- Alternative Therapy
- Diet Programmes
- Local Products
- Retail Distribution
- Definitions
Summary 1 Research Sources
- Axellus As
- Strategic Direction
- Key Facts
Summary 2 Axellus AS : Key Facts
Summary 3 Axellus AS: Operational Indicators
- Company Background
- Production
Summary 4 Axellus AS: Production Statistics 2007
- Competitive Positioning
Summary 5 Axellus AS: Competitive Position 2008
- Med-eq As
- Strategic Direction
- Key Facts
Summary 6 Med-Eq AS: Key Facts
Summary 7 Med-Eq AS: Operational Indicators
- Company Background
- Competitive Positioning
Summary 8 Med-Eq AS : Competitive Position 2008
- Vester??lens Naturprodukter As
- Strategic Direction
- Key Facts
Summary 9 Vester??lens Naturprodukter AS: Key Facts
Summary 10 Vester??lens Naturprodukter AS: Operational Indicators
- Company Background
- Production
Summary 11 Probio Nutraceuticals AS: Production Statistics 2007
- Competitive Positioning
Summary 12 Vester??lens Naturprodukter AS: Competitive Position 2008
- Headlines
- Trends - Vitamins and Dietary Supplements
- Table 1 Penetration of Vitamins (Pills and Liquid Formats), Cod Liver Oil and Natural Remedies for Total Population
- Table 2 High Frequency Users (More Than Five Times Weekly) of Vitamins (Pills and Liquid Formats), Cod Liver Oil and Natural Remedies by Age Group
- Trends - Vitamins
- Trends - Dietary Supplements
- Competitive Landscape
- Prospects
- Sector Data
Summary 13 Dietary Supplements: Brand Ranking by Positioning
- Table 3 Sales of Vitamins and Dietary Supplements: Value 2003-2008
- Table 4 Sales of Vitamins and Dietary Supplements: % Value Growth 2003-2008
- Table 5 Folic Acid v Other B Vitamins 2004-2008
- Table 6 Dietary Supplements by Positioning 2006-2008
- Table 7 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
- Table 8 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
- Table 9 Vitamins Brand Shares by Value 2005-2008
- Table 10 Dietary Supplements Brand Shares by Value 2005-2008
- Table 11 Forecast Sales of Vitamins and Dietary Supplements: Value 2008-2013
- Table 12 Forecast Sales of Vitamins and Dietary Supplements: % Value Growth 2008-2013
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Sector Data
- Table 13 Sales of Herbal/Traditional Products: Value 2003-2008
- Table 14 Sales of Herbal/Traditional Products: % Value Growth 2003-2008
- Table 15 Forecast Sales of Herbal/Traditional Products: Value 2008-2013
- Table 16 Forecast Sales of Herbal/Traditional Products: % Value Growth 2008-2013
- Headlines
- Trends
- Table 17 Norwegians Opinion on Dieting
- Competitive Landscape
- Prospects
- Sector Data
- Table 18 Sales of Slimming Products: Value 2003-2008
- Table 19 Sales of Slimming Products: % Value Growth 2003-2008
- Table 20 Slimming Products Company Shares 2004-2008
- Table 21 Slimming Products Brand Shares 2005-2008
- Table 22 Forecast Sales of Slimming Products: Value 2008-2013
- Table 23 Forecast Sales of Slimming Products: % Value Growth 2008-2013
- Headlines
- Trends
- Competitive Landscape
- Sector Data
- Table 24 Sales of Sports Nutrition: Value 2003-2008
- Table 25 Sales of Sports Nutrition: % Value Growth 2003-2008
- Table 26 Sports Nutrition Company Shares 2004-2008
- Table 27 Sports Nutrition Brand Shares 2005-2008
- Table 28 Forecast Sales of Sports Nutrition: Value 2008-2013
- Table 29 Forecast Sales of Sports Nutrition: % Value Growth 2008-2013