Boosting Immunity Through Digestion

The Relation Among Probiotics, Prebiotics and Digestive Enzymes

Publication Date	October 2009
Publisher	Packaged Facts
Product Type	Report
Pages	238
ISBN Number	not applicable
Product Code	PKF00175

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Summary

Probiotic literally means ""for life."" The Joint Food and Agriculture Organization/World Health Organization defines probiotics as ""live microorganisms which, when administered in adequate amounts, confer a health benefit on the host."" Prebiotics are nondigestible carbohydrates that feed beneficial bacteria already residing in the digestive system and also provide fiber (bulk), an aid to good digestion. Prebiotics are found in a wide variety of fresh fruits and vegetables and in certain other products, such as yogurt containing the probiotic Bifidobacteria.

The interest in foods and beverages that enhance digestive health is increasing worldwide, especially in developed countries. People in many third world countries have routinely consumed foods containing probiotics and/or prebiotics for centuries. Fermented foods are the primary source of naturally occurring probiotic bacteria, and such foods are a traditional part of most indigenous diets. This is because their health benefits were identified thousands of years ago. Developed countries have moved away from these vital foods, to greater or lesser degrees, and the health of people in these areas has suffered as a result.

In the past few years, there has been a growing awareness among consumers globally of the connection between digestive health and immunity. The gastrointestinal (GI) tract is now recognized as a very active immune center. Indeed, the GI tract contains more than 80% of the body's antibody-producing cells. Importantly, the digestive tract comprises an entirely separate immune system, which was not fully appreciated until recently. The GI system confers an immunity different from the immune functions elsewhere in the body and is considered the largest of the lymph organs - larger than the thymus and all the other lymph nodes scattered throughout our systems.

Aging populations and infants are the obvious groups that can benefit from digestive- and immunity-focused products, but awareness of the extensive and lifelong benefits of consuming foods for digestive health has the attention of people of all ages.

The most well-known foods that are beneficial to the GI tract are yogurt and high-fiber products. The probiotics market has recently begun to move beyond yogurt to deliver probiotics in an increasing variety of foods and beverages. Prebiotics are being added to an expanding array of products, from pudding to frozen chicken dinners. The probiotic category is more established than prebiotics in the digestive health market, but the prebiotics sector is the faster growing of the two. An adjunct category-and a new frontier for food and beverage manufacturers-is digestive enzymes. Many food and beverage products are ideal candidates for the addition of digestive enzymes.

There are two major trends contributing to the growth of foods and beverages that enhance digestive health-increasing numbers of categories of these products in which probiotics and prebiotics are included, and a growing public awareness of and desire to benefit digestive health and thereby enhance immunity.

In 2008, 232 products were introduced worldwide that contained probiotic and/or prebiotic ingredient(s). As of June 30, 2009, 139 products with a probiotic or prebiotic ingredient listed were introduced to the global market. Japan, which has had the Yakult probiotic drink on the market since the 1950s, remains the number one country for probiotic and prebiotic launches, but launches in the U.S. are gaining significant momentum. The non-alcoholic beverage category is gaining importance in the growth of digestive health products, especially as prebiotic innovation intensifies. The dairy food market is well established as the primary avenue for probiotics and prebiotics, and the maturity of this sector increases the challenge for new products to differentiate when entering this market. Innovation in the area of high-fiber products is strong, with manufacturers adding new flavors to products and incorporating fiber and whole grains into new formats.

Challenges to the market include consumer confusion and skepticism about digestive health products, as well as balancing health benefits with an appetizing product. Gaining clarity about the numerous strains of probiotics, and the health benefits of each, is daunting to consumers. Gaining consumer confidence is a major issue in the long-term profitability of digestive- and immunity-enhancing functional food and beverages. Surveys show that although consumers are making active attempts to eat healthier, they are generally not willing to do so by compromising sensory benefits.

Digestive Health, Immunity and Probiotics: Trends in the Worldwide Food and Beverage Markets, contains comprehensive data on the global market for foods and beverages containing probiotics and/or prebiotics. The report focuses on the main drivers of this market-1) expanding numbers of categories and products available in this market and 2) increasing consumer awareness and concern about the importance of digestive health as it affects immunity and a concomitant desire to purchase products that address this concern. More importantly, the report provides insight into current product and technology innovations in this sector as well as strategies to bring to consumers not only awareness of the role of probiotics and prebiotics in digestive health but the vital role these ingredients play in overall wellness. Opportunities for the addition of digestive enzymes to foods and beverages are also explored. Historical retail sales data (2003-2008) and forecast data (2009-2014) are provided for the global and selected international markets (U.S., Europe, Japan, Rest of World). The report discusses key trends affecting the marketplace, trends driving growth and consumer demographics, and innovations that are changing and challenging the marketplace environment. The report profiles major marketers of digestive health products containing probiotics and/or prebiotics and suppliers of probiotics and prebiotics as well as innovative companies in both of these sectors.

Report Methodology

The information in this report was obtained from both primary and secondary research. Primary research entailed in-depth, on-site examinations of supermarkets, drug stores, mass merchandisers, convenience stores, health/natural foods stores, specialty stores, and club stores. Company, distributor, and retailer interviews were conducted to obtain information on new product and packaging trends, marketing programs, distribution methods, and technological breakthroughs. Secondary research entailed data gathering from relevant sources. Included were consumer and industry publications, newspapers, government reports, financial reports, company literature, and corporate annual reports.

Overall market data is for the retail industry. No foodservice sales are included.

Content

Chapter 1: Executive Summary
- Report Methodology
- Introduction
- Digestive Health to Lead Functional Food and Beverage Market
- Digestive Problems-A Major Health Issue
- The Role of Beneficial Bacteria (Probiotics)
- The Relationship Between the Digestive System and Immunity
- The Long-Term Effects of Antibiotic Use on Human Health
- The Perils of Our Modern Diet
- Probiotics-Definition and Overview
- The Effect of Probiotics on Human Health
- Prebiotics-Definition and Overview
- Digestive Enzymes
- Sources of Digestive Enzymes
- Benefits of Digestive Enzymes
- Products and Ingredients
- Probiotics Used in Foods and Beverages
- Probiotic Strains and Descriptions
- Prebiotics Used in Foods and Beverages
- Digestive Enzymes
- Where Enzymes Are Found
- Types and Sources of Digestive Enzymes
- Opportunities for Incorporating Digestive Enzymes Into Foods and Beverages-The New Frontier
- The Market
- Market Definition
- Methodology for Market Estimates
- Global Probiotic/Prebiotic Product Introductions Increase from 2004 to 2008 and Escalate in 2009
- Table 1-1: Global Probiotic/Prebiotic Food and Beverage Product Introductions, 2004-2009E
- Table 1-2: Global Probiotic/Prebiotic Food and Beverage Product Introductions, by Country, Mid-2004 to Mid-2009
- $15.4 Billion in Global Retail Sales in 2008 Probiotic/Prebiotic Food and Beverage Products
- Table 1-3: Global Retail Sales of Probiotic/Prebiotic Food and Beverage Products, 2004-2008 (in millions of dollars)
- Figure 1-1: Global Retail Sales of Probiotic/Prebiotic Food and Beverage Products, 2004-2008 (in millions of dollars)
- Dairy-based Foods Hold Majority of Global Probiotic/Prebiotic Market in Number of Products
- Figure 1-2: Percent of Probiotic/Prebiotic Food and Beverage Products Market, by Product Category, 2008
- The Marketers and Suppliers
- Leading Marketers of Probiotic/Prebiotic Foods and Beverages in 2008 and 2009
- Table 1-4: Global Probiotic/Prebiotic Foods and Beverages: Leading Marketers of Probiotic/Prebiotic Products, 2008
- New Products, Trends and Opportunities
- Probiotics Heading for the Big Time
- Probiotic Product Introductions Since 2004
- Steady Annual Increase in the Number of Global Probiotic and/or Prebiotic Food and Beverage Products from 2003 to 2008
- Table 1-5: Global Probiotic/Prebiotic Food and Beverage Product Introductions, 2003-2008
- Expanding Categories of Probiotic-containing Products Beyond Dairy
- Table 1-6: Leading Categories of Food and Beverage Introductions Containing Probiotics and/or Prebiotics Worldwide, 2008
- Table 1-7: Leading Categories of Food and Beverage Introductions Containing Probiotics and/or Prebiotics, Worldwide, January 1, 2009 to June 30, 2009
- Prebiotic Product Introductions Prior to 2008
- Strategies and Opportunities in a Booming Emerging Market
- Capitalizing on Current Consumer Knowledge...
- ...Or Just Give Them the Bottom Line
- The Key Ingredients for a Winning Product
- New Markets and Therapeutic Targets for Probiotics and Prebiotics
- Men
- Pregnant and Breastfeeding Women
- Infants and Children
- Convalescents and Seniors
- Obesity
- The Consumer
- Consumer Awareness of and Attitudes About Functional Foods, Probiotics and Prebiotics
- The Word is Out...
Chapter 2: Strategies & Opportunities in a Booming Emerging Market
- Key Points
- Capitalizing on Current Consumer Knowledge...
- ...Or Just Give Them the Bottom Line
- The Key Ingredients for a Winning Product
- Playing Catch-Up in the United States and Eastern Europe
- Current and Future Rapidly Growing Product Areas
- Product Areas Experiencing Challenges
- Innovation in Products and Ingredients
- Combinations of Beneficial Ingredients
- Focusing on Overall Benefits of the Product
- A Note to Suppliers
- Research Continues to Document Benefits of Probiotics
- Advertise, Advertise, Advertise
- Implementing Daily Dosing
- Leveraging the Detox Phenomenon
- When it Comes to Digestive Health, the Economy is Not an Issue
- Some Probiotics and Prebiotics Do Double Duty
- Large World Markets Waiting for Products
- New Markets and Therapeutic Targets for Probiotics and Prebiotics
- Men
- Pregnant and Breastfeeding Women
- Infants and Children
- Convalescents and Seniors
- Obesity
- Oral Health
- Synbiotic Products
- Remaining Challenges
- Colonization Resistance
- Recommended Dosages
- Processing and Delivery Systems
- Legislation
Chapter 3: Introduction
- Key Points
- Digestive Health to Lead Functional Food and Beverage Market
- Digestive Problems-A Major Health Issue
- Table 3-1: Deaths from Diseases of the Digestive System in Selected Countries, 2008
- How the Digestive System Works
- The Role of Beneficial Bacteria (Probiotics)
- The Relationship Between the Digestive System and Immunity
- The Long-Term Effects of Antibiotic Use on Human Health
- The Perils of Our Modern Diet
- The Role of Lacto-fermented Foods
- Lacto-fermented Dairy and Vegetable Products
- Kombucha
- Drinking Vinegars
- Probiotics-Definition and Overview
- Probiotics and Cholesterol, Tumors and Pain
- Confusion About Probiotics
- Many Probiotic Strains, Many Different Functions
- Table 3-2: Selected Probiotic Species and Their Characteristics
- The Effect of Probiotics on Human Health
- Primary Health Claims
- Studies Support the Beneficial Effects of Probiotics on a Wide Range of Diseases and Disorders
- The Ideal Dosage of Probiotics Not Established
- Emerging Claims for Probiotics
- Categories of Probiotic Foods
- Prebiotics-Definition and Overview
- Primary Health Claims
- Synbiotics
- Consumer Awareness of the Importance of Digestive Health to Overall Wellness
- The Number and Variety of Categories of Food and Beverage Products Containing Probiotics Continue to Expand
- General Manufacturing Issues
- Prebiotics appear in more foods and beverages than probiotics
- Claims Issues
- Digestive Enzymes
- Sources of Digestive Enzymes
- Benefits of Digestive Enzymes
- Symptoms of Insufficient Digestive Enzymes
Chapter 4: Products and Ingredients
- Key Points
- Probiotics Used in Foods and Beverages
- Selected Probiotic Strains and Descriptions
- Bifidobacterium bifidum (lactis)
- Bifidobacterium coagulans
- Bifidobacterium infantis
- Bifidobacterium longum
- Enterococcus faecium
- Lactobacillus acidophilus
- Lactobacillus brevis
- Lactobacillus bulgaricus
- Lactobacillus casei
- Lactobacillus caucasicus
- Lactobacillus fermentum
- Culturelle (Lactobacillus GG)
- Lactobacillus helveticus
- Lactobacillus lactis
- Bifidobacterium licheniformis
- Lactobacillus plantarum
- Lactobacillus reuteri
- Lactobacillus rhamnosus (casei)
- Lactobacillus salivarius
- Streptococcus cremoris
- Streptococcus faecium
- Streptococcus lactis
- Streptococcus thermophilus
- Combinations of Probiotics and Their Functions
- Lactobacillus acidophilus/Lactobacillus rhamnosus
- Lactobacillus rhamnosus/Lactobacillus acidophilus/Bifidobacterium lactis/Streptococcus thermophilus/Lactobacillus bulgaricus
- Lactobacillus casei/Lactobacillus rhamnosus/Lactobacillus acidophilus/Bifidobacterium longum
- Table 4-1: Selected Probiotic Strains, Suppliers, Health Benefits and Selected Products
- Categories of Products Containing Probiotics
- Dairy
- Cultured Butter
- Kefir
- Yogurt
- Fermented Vegetables
- Other Fermented Foods
- Kombucha
- Miso
- Nondairy Probiotic Drinks
- Probiotics Research
- Treatment of Antibiotic-Induced Illness
- Inactivated Probiotics Shown to be as Effective as Live Cultures
- The Effects of Probiotics on Tooth Decay in Adolescents
- The Effects of Probiotics on Eczema in Pregnant Women and Their Children
- Intestinal Flora Differs Between Obese and Lean People
- Dannon Jump-Starts Research in Probiotics Benefits at Canadian Institute
- Prebiotics Used in Foods and Beverages
- Inulin and Fructo-oligosaccharides
- Polydextrose
- Lactose-Derived Prebiotics
- Galacto-oligosaccharides
- Galacto-fructose (Lactulose)
- Lactitol
- Resistant Starch
- Categories of Resistant Starch
- Table 4-2: Examples of Naturally Occurring Resistant Starch
- Health Benefits
- Digestive/Colonic Health
- Weight Management
- Energy Management
- Blood Sugar Response/Glycemic Management
- Other Types of Prebiotics
- Arabinogalactan
- Arabinogalactan Supports Digestion
- Arabinogalactan Enhances Immunity
- Other Indications
- Beta-glucan
- Mannanoligosaccharides
- Pectin
- Tagatose
- Manufacture of Tagatose
- Uses for Tagatose
- Metabolism of Tagatose
- Health Benefits
- Sources of Prebiotics Used in Foods and Beverages
- Prebiotics Research
- Fructo-oligosaccharides Replace Sucrose in Fruit Juices
- Manufactured Prebiotics Can be Customized for Higher Selectivity
- Testing Blends of Prebiotics for Increased Activity
- Digestive Enzymes
- Where Enzymes Are Found
- Types and Sources of Digestive Enzymes
- The Role of Enzymes in Digestion
- Opportunities for Incorporating Digestive Enzymes Into Foods and Beverages-The New Frontier
- Challenges When Using Enzymes
- Enzyme Supplements Lead the Good Health Charge
- Establishing an RDI for Digestive Enzymes
- Sources of Enzymes for Food Products
- Research in Manufacturing
Chapter 5: The Market
- Key Points
- Market Definition
- Methodology for Market Estimates
- Global Probiotic/Prebiotic Product Introductions Increase from 2004 to 2008 and Escalate in 2009
- Table 5-1: Global Probiotic/Prebiotic Food and Beverage Product Introductions, 2004-2009E
- Table 5-2: Global Probiotic/Prebiotic Food and Beverage Product Introductions, by Country, Mid-2004 to Mid-2009
- Global Retail Sales in 2008 Probiotic/Prebiotic Food and Beverage Products
- Table 5-3: Global Retail Sales of Probiotic/Prebiotic Food and Beverage Products, 2004-2008 (in millions of dollars)
- Figure 5-1: Global Retail Sales of Probiotic/Prebiotic Food and Beverage Products, 2004-2008 (in millions of dollars)
- Dairy-based Foods Hold Majority of Global Probiotic/Prebiotic Market in Number of Products
- Figure 5-2: Percent of Market by Product Category, of Probiotic/Prebiotic Food and Beverage Products, 2008
- Ireland and Japan Lead the World in Per Capita Spending on Probiotic/Prebiotic Yogurt
- Global Retail Sales of Probiotic/Prebiotic Food and Beverage Products Are Projected to Exceed $22 Billion in 2013
- Table 5-4: Global Sales of Probiotic/Prebiotic Food and Beverage Products, 2004-2013 (in millions of dollars)
- Table 5-5: Projected Global Retail Sales of Probiotic/Prebiotic Food and Beverage Products, 2008-2013 (in millions of dollars)
- Probiotic/Prebiotic Beverages is Leading Growth Sector
- Table 5-6: Global Retail Sales of Probiotic Beverage Products, 2003-2008 (in millions of dollars)
- Global Market for Probiotic Dairy Beverages Estimated at $9.2 Billion in 2008
- Table 5-7: Global Retail Sales of Probiotic Dairy Beverage Products, 2004-2008 (in millions of dollars)
- Dannon's Activia Jump-Starts the Probiotic Food and Beverage Wave in the United States
- U.S. Sales in 2008
- Table 5-8: U.S. Retail Sales of Probiotic/Prebiotic Food and Beverage Products, 2004-2008 (in millions of dollars)
- Figure 5-3: U.S. Retail Sales of Probiotic/Prebiotic Food and Beverage Products, 2004-2008
- Probiotic Drink Market in United States
- Drinkable Yogurt Products Lead U.S. Probiotic/Prebiotic Yogurt Category and Make Sudden Splash in Canada
- Table 5-9: U.S. Market for Drinkable Probiotic/Prebiotic Yogurt Products, 2004-2008 (in millions of dollars)
- U.S. Sales of Spoonable Probiotic Yogurt Show Double-Digit Growth
- Table 5-10: U.S. Market for Spoonable Probiotic Yogurt Products, 2004-2008 (in millions of dollars)
- 2013 Projection for U.S. Retail Sales of Probiotic/Prebiotic Products
- Table 5-11: U.S. Sales of Probiotic/Prebiotic Products, 2004-2013 (in millions of dollars)
- Table 5-12: Projected U.S. Retail Sales of Probiotic/Prebiotic Products, 2008-2013 (in millions of dollars)
- European Market for Probiotic/Prebiotic Foods and Beverages
- Table 5-13: European Retail Sales of Probiotic/Prebiotic Food and Beverage Products, 2004-2008 (in millions of dollars)
- European Sales Projection for Probiotic/Prebiotic Products
- Table 5-14: European Sales of Probiotic/Prebiotic Products, 2004-2013 (in millions of dollars)
- Table 5-15: European Sales of Probiotic/Prebiotic Products, 2008-2013 (in millions of dollars)
- Asia Pacific Market for Probiotic/Prebiotic Foods and Beverages More than Doubles European Market in 2008
- Table 5-16: Asia Pacific Retail Sales of Probiotic/Prebiotic Food and Beverage Products, 2004-2008 (in millions of dollars)
- Global Sales of Probiotic Ingredients
- Table 5-17: Global Manufacturers' Sales of Probiotic Ingredients, 2004-2008 (in millions of dollars, at the manufacturers' level)
- Global Sales of Prebiotic Ingredients
- Table 5-18: Global Manufacturers' Sales of Prebiotic Ingredients, 2004-2008 (in millions of dollars, at the manufacturers' level)
- Sales of Probiotic Supplements
- Table 5-19: Global Market for Probiotic Supplements, 2004-2008 (in millions of dollars)
Chapter 6: The Marketers and Suppliers
- Key Points
- The Marketers and Suppliers
- Leading Marketers of Probiotic/Prebiotic Foods and Beverages in 2008 and 2009
- Table 6-1: Global Probiotic/Prebiotic Foods and Beverages: Leading Marketers of Probiotic/Prebiotic Products, 2008
- Competitor Profiles
- Competitor Profile: Groupe Danone, Paris, France
- Company Overview
- History
- Selected Products and Brands
- Financial Information
- Competitor Profile: Innocent Ltd., London, England
- Company Overview
- Products
- Business Strategy
- Competitor Profile: Lifeway Foods, Inc., Morton Grove, IL
- Company Overview
- Products
- Kefir and dairy Products:
- Soy products:
- Other products:
- Business Strategy
- Financial Information
- Competitor Profile: NextFoods, Inc. (GoodBelly), Boulder, CO
- Company Overview
- Products
- Financial Information
- Competitor Profile: Pulmuone Wildwood, Inc., Fullerton, CA
- Company Overview
- Products
- Competitor Profile: Stonyfield Farm, Londonderry, NH
- Company Overview
- Products
- Business Strategy
- Financial Information
- Competitor Profile: Yakult Honsha Co., Ltd., Tokyo, Japan
- Company Overview
- Products
- Financial Information
- Competitor Profile: Zukay Live Foods Inc., LLC, Elverson, PA
- Company Overview
- Products
- The Suppliers
- Selected Probiotics Suppliers
- Competitor Profile: BioGaia AB, Lund, Skane, Sweden
- Company Overview
- Products
- Company Milestones
- Business Strategy
- Financial Information
- Competitor Profile: Cargill Inc., Wayzata, MN
- Company Overview
- Probiotic and Prebiotic Ingredients
- Other Health-Related Ingredients
- Ingredients in Development
- Probiotic Consumer Products
- Financial Information
- Competitor Profile: Christian Hansen A/S, Hoersholm, Denmark
- Company Overview
- Core Competencies
- Categories of Marketed Products
- Probiotics Group and Satiety Research
- Business Strategy
- Competitor Profile: Danisco A/S, Copenhagen, Denmark
- Company Overview
- Products
- Probiotic Ingredients
- Market Position
- Business Strategy
- Financial Information
- Competitor Profile: Ganeden Biotech, Cleveland, OH
- Company Overview
- Probiotic Technology
- Partnerships
- Competitor Profile: Probi AB, Lund, Skane, Sweden
- Company Overview
- Product Introductions Featuring Probi's Patented Probiotic
- Business Strategy
- Research
- Financial Information
- Selected Prebiotics Suppliers
- Competitor Profile: BENEO-Orafti SA, Tienen, Belgium
- Company Overview
- Focus on the Consumer
- Products Containing BENEO-Orafti's Probiotics
- Prebiotic Ingredients
- Applications for BENEO-Orafti
- Competitor Profile: Cosucra Groupe Warcoing SA, Pecq, Hainaut, Belgium
- Company Overview
- Products
- Business Strategy
- Competitor Profile: Sensus, Roosendaal, The Netherlands
- Company Overview
- Prebiotic Ingredients
- Research
- Selected Enzyme Suppliers
- Competitor Profile: Deerland Enzymes, Inc., Kennesaw, GA
- Company Overview
- Products
- Competitor Profile: Enzymotec Ltd., Migdal HaEmeq, Israel
- Company Overview
- Business Strategy
- Financial Information
- Competitor Profile: National Enzyme Company, Forsyth, MO
- Company Overview
- Products
- Services
Chapter 7: New Products, Trends and Opportunities
- Key Points
- Probiotics Heading for the Big TIme
- Probiotic Product Introductions Since 2004
- Steady Annual Increase in the Number of Global Probiotic and/or Prebiotic Food and Beverage Products from 2003 to 2008
- Table 7-1: Global Probiotic/Prebiotic Food and Beverage Product Introductions, 2003-2008
- Expanding Categories of Probiotic-containing Products Beyond Dairy
- Table 7-2: Leading Categories of Food and Beverage Introductions Containing Probiotics and/or Prebiotics Worldwide, 2008
- Table 7-3: Leading Categories of Food and Beverage Introductions Containing Probiotics and/or Prebiotics, Worldwide, January 1, 2009 to June 30, 2009
- Probiotic Only Introductions
- Table 7-4: Leading Categories of Food and Beverage Introductions Containing Only Probiotics, Worldwide, 2008
- Table 7-5: Leading Categories of Food and Beverage Introductions Containing Only Probiotics, Worldwide, January 1, 1009 to June 30, 2009
- Prebiotic Only Introductions
- Table 7-6: Leading Categories of Food and Beverage Introductions Containing Only Prebiotics, Worldwide, 2008
- Table 7-7: Leading Categories of Food and Beverage Introductions Containing Only Prebiotics, Worldwide, January 1, 1009 to June 30, 2009
- Europe Leads in Probiotic/Prebiotic Product Introductions in 2008
- Table 7-8: Percentage of Global Food and Beverage Introductions Containing Probiotics and/or Prebiotics, by Geographic Region, 2008
- South and Central America Gain Greater Percentage of Global Product Introductions During First Half of 2009
- Table 7-9: Percentage of Global Food and Beverage Introductions Containing Probiotics and/or Prebiotics, by Geographic Region, January 1, 2009 to June 30. 2009
- Health Claims Associated with Probiotic/Prebiotic Foods and Beverages
- Table 7-10: Health Claims in New Product Introductions Containing Probiotics and/or Prebiotics, 2008
- Table 7-11: Health Claims in Products Containing Probiotics and/or Prebiotics, January 1, 2009 to June 30, 2009
- Probiotic Dairy Products
- Yogurt and Drinkable Yogurt Products
- Juices
- Probiotic Product Introductions in 2007
- Digestive Health Product Launches in 2008 and 2009
- Innovative Probiotic Product Introductions-January 1, 2008 to June 30, 2009
- Cascade Fresh Activ8 Organic Probiotic Crunch Bar Launched in the U.S
- Chapman's Frozen Yogurt Plus Launched in Canada
- Isabella's Healthy Bakery Introduces Activate Probiotic Muffins to U.S.
- Market
- Julie's Organic Introduces Organic Frozen Yogurt with Probiotics and Prebiotics to U.S. Market
- Kagome Launches Beverages Containing Probiotics and Collagen in Japan
- LaLoo's Goat Milk Frozen Yogurt Launched in the United States
- Lifeway Foods Kefir Probiotic Wellness Bar Launched in the United States
- Mass Probiotics Launches phd (Probiotic Health Daily) Probiotic Enhanced Flavored Water Beverage in the United States
- Max Muscle Introduces Max Crunch in the United States
- Meiji Dairies Introduces Prune Yogurt Drink to Japanese Market
- Nestl?(C) Introduces Boost Kid Essentials Nutritionally Complete Drink to U.S. Market
- Next Generation Organic Dairy Launches Wisconsin Raw Milk Organic Probiotic Cheese in the United States
- NextFoods Introduces GoodBelly Probiotic Juice to the U.S. Market
- Redwood Hill Farm Introduces Goat Milk Kefir with Probiotics to U.S. Market
- TaiWan Yih Eri Shan Introduces Soft Drink Concentrate Containing Cordyceps sinensis and Red Yeast in Taiwan
- Wildwood Organics Introduces Probiotic Hummus to U.S. Market
- Zukay Live Foods Introduces Probiotic Dill Relish, Ketchup and Salsa in the United States
- Prebiotic Product Introductions Prior to 2008
- Selected Prebiotic Products Launched in 2008 and 2009
- BENEO-Orafti Introduces Co-Branded Meat Products Containing Inulin and Oligofructose
- Coca Cola Introduces Prebiotic Fruit Juices in Austria
- Costa Concentrados Levantinos Launches Amandin Bebida de Chufa in Spain
- Kraft Foods Introduces Jell-O LiveActive Sugar-Free Reduced Calorie Pudding Snacks in the United States
- Kraft Introduces LiveActive Breakfast Cereal to U.S. Market
- Pristine Industries Introduces Prebiotic Muesli in Malaysia
- Weetabix Introduces Alpen Light Health Bar with Prebiotics
- Technology Innovations
- Table 7-12: Probiotic Ingredient Technology Innovations
- Coating of Probiotics Expands Candidate Foods and Beverages
- Flexible Formulation System to Add Probiotics to Finished Products
- Probiotic Caps and Straws
- Technology Challenges
- Stability
- Methods for Probiotic Encapsulation
- Research
- Regulatory Matters
- Food and Agriculture (FAO)/World Health Organization (WHO) Criteria for Probiotics
- International Scientific Association for Probiotics and Prebiotics Clarifies FAO/WHO Criteria
- The International Probiotics Association Criteria
- The U.S. Regulatory Situation Relating to Probiotics and Prebiotics
- The U.S. Dietary Supplement Health and Education Act of 1994
- Labeling Overview
- Labeling Nomenclature
- Will the FDA Classify Probiotics as Drugs?
- Probiotics Council of the National Yogurt Association
- Health Canada Issues Guidance Document on Probiotics in Food
- Supplier Recommendations
- European Food Safety Authority Working on Guidelines for Probiotics and Prebiotics
- Marketplace Impact of the EFSA Guidelines
- Lack of Clarity on Dosages of Probiotics and Prebiotics in the European Union and Elsewhere Inhibit Market
- Table 7-13: Selected Recommended Daily Maintenance and Therapeutic Doses of CFUs
- The Dannon Scuffle
Chapter 8: The Consumer
- Key Points
- Consumer Awareness of and Attitudes About Functional Foods, Probiotics and Prebiotics
- The Word is Out...
- ...but Confusion Exists
- Consumer Criteria for Functional Foods and Beverages: Works Good, Tastes Good
- Consumers Overwhelmingly Prefer to Obtain Benefits from Foods and Beverages Rather than Taking Supplements
- Figure 8-1: Distribution of Consumers by Level of Agreement with Statement, ""Rather Than Vitamin/ Supplement Pills, I Prefer to Buy Foods or Beverages with Specific Nutritional Benefits,"" February 2009 (percent)
- Figure 8-2: Distribution of Consumers by Level of Agreement with Statement, ""I Am Buying More Foods/Beverages Because of Their Specific Nutritional Benefits,"" February 2009 (percent)
- Digestive Health a Leading Consideration in Consumer Food and Beverage Purchases
- Table 8-1: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Their Nutritional Benefits in Relation to Specific Health Conditions or Concerns, 2009
- Table 8-2: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Specific Nutritional Content, 2009
- Table 8-3: Percent of Consumers Who Have Purchased Beverage Products in the Last 12 Months Because of Their Special Nutritional Benefits, 2009
- Women Are the Prime Consumers, and Digestive Health and Immunity are Primary Concerns
- Table 8-4: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Their Nutritional Benefits in Relation to Specific Health Conditions or Concerns: By Gender, 2009
- Table 8-5: Percent of Consumers Who Have Purchased Beverage Products in the Last 12 Months Because of Their Special Nutritional Benefits: By Gender, 2009
- Purchasers Over 30 Focus on Digestive Health Products and Probiotics, While Immunity is a Main Concern of Purchasers 18 to 29
- Table 8-6: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Their Nutritional Benefits in Relation to Specific Health Conditions or Concerns: By Age Bracket, 2009
- Table 8-7: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Specific Nutritional Content: By Age Bracket, 2009
- Table 8-8: Percent of Consumers Who Have Purchased Beverage Products in the Last 12 Months Because of Their Special Nutritional Benefits: By Age Bracket, 2009
- Patterns by Household Composition
- Table 8-9: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Their Nutritional Benefits in Relation to Specific Health Conditions or Concerns: By Household Composition, 2009
- Table 8-10: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Specific Nutritional Content: By Household Composition, 2009
- Table 8-11: Percent of Consumers Who Have Purchased Beverage Products in the Last 12 Months Because of Their Special Nutritional Benefits: By Household Composition, 2009
- Strong Correlation with Higher Education and Income
- Table 8-12: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Their Nutritional Benefits in Relation to Specific Health Conditions or Concerns: By Highest Level of Educational Attainment, 2009
- Table 8-13: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Specific Nutritional Content: By Highest Level of Educational Attainment, 2009
- Table 8-14: Percent of Consumers Who Have Purchased Beverage Products in the Last 12 Months Because of Their Special Nutritional Benefits: By Highest Level of Educational Attainment, 2009
- Table 8-15: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Their Nutritional Benefits in Relation to Specific Health Conditions or Concerns: By Household Income Bracket, 2009
- Table 8-16: Percent of Consumers Who Have Purchased Beverage Products in the Last 12 Months Because of Their Special Nutritional Benefits: By Household Income Bracket, 2009
- Urban/Suburban and Coastal Skews
- Table 8-17: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Their Nutritional Benefits in Relation to Specific Health Conditions or Concerns: By Locale of Residence, 2009
- Table 8-18: Percent of Consumers Who Have Purchased Food or Beverage Products in the Last 12 Months Because of Their Nutritional Benefits in Relation to Specific Health Conditions or Concerns: By Region of Residence, 2009
- Table 8-19: Percent of Consumers Who Have Purchased Beverage Products in the Last 12 Months Because of Their Special Nutritional Benefits: By Region of Residence, 2009
- Appendix: Probiotics, Immunity, Digestive Health: List of Companies