Dietary Supplement Market Trends & Opportunities

Introduction

This presentation, which takes a global perspective but focuses on the US, provides a dietary supplement market overview and then explores consumer attitudes toward dietary supplements. It then profiles the product and market trends including product innovations

Scope

• A conference presentation given by Datamonitor's New Consumer Insight (NCI) and Product Launch Analytics (PLA) analysts in April 2009
• This presentation combines consumer trend analysis with market observations

Highlights

Consumers in the US have a more favorable view toward supplements than Europeans or Asians

Age is no longer as big a factor for sleep aids as it once was. Prescription sleep aid use among 18-24-year olds has tripled over the last 10 years in the USA

Reasons to Purchase

• Understand how consumer attitudes are likely to affect future purchase decisions
• Access unique survey insight to understand why, and to what extent, consumers are drawn to differing types of dietary supplements