Health and Wellness Food and Beverages in Greece

Publication Date	June 2009
Publisher	Euromonitor
Product Type	Report
Pages	77
ISBN Number	not applicable
Product Code	EUR00576

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Summary

Euromonitor International's Health & Wellness Food and Beverages in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data (2002-2007), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2012 illustrate how the market is set to change.

Sector coverage:

organic food and beverages, fortified/functional food and beverages, better for you food and beverages, naturally healthy food and beverages, food intolerance products

Data coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the health and wellness food and beverages industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

Content

Health and Wellness Food and Beverages in Greece
Euromonitor International
June 2009
List of Contents and Tables
- Executive Summary
- Increased Health and Wellness Awareness Boosts Demand for Hw Products in Greece
- Demand and Availability of Organic Products Remains Low But Is Growing
- the Westernisation of the Greek Lifestyle Responsible for the Fast Expansion of Fortified/functional and Bfy Products
- Better for You (bfy) Food Products Is Dominated by the Reduced Fat Range
- Food Intolerance (fi) Products Still Remain A Niche in Greece
- Key Trends and Developments
- Hectic Lifestyles To Blame for the Abandonment of Healthy Eating Habits
- Inherent Conservatism of Greeks the Barrier To the Expansion of Hw Products
- Strong Presence of Private Label Products Poses A Threat Particularly in Retail Value Growth of Hw Soft Drinks
- Store-based Retailing Is Still the Largest Distribution Channel
- Economic Recession Still Underway in the Greek Market
- Market Data
- Table 1 Sales of Health and Wellness Food and Beverages by Sector: Value 2002-2007
- Table 2 Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2002-2007
- Table 3 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2007
- Table 4 Health and Wellness Food and Beverages: GBO Company Shares 2005-2007
- Table 5 Health and Wellness Food and Beverages: NBO Company Shares 2005-2007
- Table 6 Health and Wellness Food and Beverages: Brand Shares 2005-2007
- Table 7 Forecast Sales of Health and Wellness Food and Beverages by Sector: Value 2007-2012
- Table 8 Forecast Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2007-2012
Appendix
- National Legislation
- EU Legislation
- Advertising
- Retail Distribution
- Definitions
Summary 1 Research Sources
- Argirakis Bros SA
- Strategic Direction
- Key Facts
Summary 2 Argirakis Bros SA: Key Facts
Summary 3 Argirakis Bros SA: Operational Indicators
- Company Background
- Competitive Positioning
Summary 4 Argirakis Bros SA: Competitive Position 2007
- Fage SA
- Strategic Direction
- Key Facts
Summary 5 Fage SA: Key Facts
Summary 6 Fage SA: Operational Indicators
- Company Background
- Competitive Positioning
Summary 7 Fage SA: Competitive Position 2007
- Katselis Sons Sa, Ch
- Strategic Direction
- Key Facts
Summary 8 Katselis Sons SA, Ch: Key Facts
Summary 9 Katselis Sons SA, Ch: Operational Indicators
- Company Background
- Competitive Positioning
Summary 10 Katselis Sons SA: Competitive Position 2007
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Sector Data
- Table 9 Sales of Organic Packaged Food by Subsector: Value 2002-2007
- Table 10 Sales of Organic Packaged Food by Subsector: % Value Growth 2002-2007
- Table 11 Other Organic Food by Type: % Value Breakdown 2002-2007
- Table 12 Organic Packaged Food Company Shares 2005-2007
- Table 13 Organic Packaged Food Brand Shares 2005-2007
- Table 14 Forecast Sales of Organic Packaged Food by Subsector: Value 2007-2012
- Table 15 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2007-2012
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Sector Data
- Table 16 Sales of Organic Beverages by Subsector: Value 2002-2007
- Table 17 Sales of Organic Beverages by Subsector: % Value Growth 2002-2007
- Table 18 Organic Beverages Company Shares 2005-2007
- Table 19 Organic Beverages Brand Shares 2005-2007
- Table 20 Forecast Sales of Organic Beverages by Subsector: Value 2007-2012
- Table 21 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2007-2012
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Sector Data
- Table 22 Sales of Fortified/functional Packaged Food by Subsector: Value 2002-2007
- Table 23 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2002-2007
- Table 24 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2007
- Table 25 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown 2007
- Table 26 Standard Fat Vs Reduced Fat Fortified/functional Milk: % Breakdown 2007
- Table 27 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2007
- Table 28 Spoonable Vs Drinking Fortified/functional Yoghurt: % Breakdown 2007
- Table 29 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2007
- Table 30 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2007
- Table 31 Key Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2007
- Table 32 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2007
- Table 33 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2007
- Table 34 Fortified/functional Packaged Food Company Shares 2005-2007
- Table 35 Fortified/functional Packaged Food Brand Shares 2005-2007
- Table 36 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2007-2012
- Table 37 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2007-2012
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Sector Data
- Table 38 Sales of Fortified/functional Beverages by Subsector: Value 2002-2007
- Table 39 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2002-2007
- Table 40 Other Fortified/functional Hot Drinks by Type: % Value Breakdown 2002-2007
- Table 41 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2007
- Table 42 Key Functional Ingredients in Fortified/functional Juice Drinks (up to 24% juice): % Breakdown 2006-2007
- Table 43 Fortified/functional Beverages Company Shares 2005-2007
- Table 44 Fortified/functional Beverages Brand Shares 2005-2007
- Table 45 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2007-2012
- Table 46 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2007-2012
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Sector Data
- Table 47 Sales of BFY Packaged Food by Subsector: Value 2002-2007
- Table 48 Sales of BFY Packaged Food by Subsector: % Value Growth 2002-2007
- Table 49 Other BFY Reduced Fat Food by Type: % Value Breakdown 2002-2007
- Table 50 BFY Packaged Food Company Shares 2005-2007
- Table 51 BFY Packaged Food Brand Shares 2005-2007
- Table 52 Forecast Sales of BFY Packaged Food by Subsector: Value 2007-2012
- Table 53 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2007-2012
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Sector Data
- Table 54 Sales of BFY Beverages by Subsector: Value 2002-2007
- Table 55 Sales of BFY Beverages by Subsector: % Value Growth 2002-2007
- Table 56 Other BFY Reduced Sugar Hot Drinks by Type: % Value Breakdown 2002-2007
- Table 57 BFY Beverages Company Shares 2005-2007
- Table 58 BFY Beverages Brand Shares 2005-2007
- Table 59 Forecast Sales of BFY Beverages by Subsector: Value 2007-2012
- Table 60 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2007-2012
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Sector Data
- Table 61 Sales of NH Packaged Food by Subsector: Value 2002-2007
- Table 62 Sales of NH Packaged Food by Subsector: % Value Growth 2002-2007
- Table 63 NH Packaged Food Company Shares 2005-2007
- Table 64 NH Packaged Food Brand Shares 2005-2007
- Table 65 Forecast Sales of NH Packaged Food by Subsector: Value 2007-2012
- Table 66 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2007-2012
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Sector Data
- Table 67 Sales of NH Beverages by Subsector: Value 2002-2007
- Table 68 Sales of NH Beverages by Subsector: % Value Growth 2002-2007
- Table 69 NH Beverages Company Shares 2005-2007
- Table 70 NH Beverages Brand Shares 2005-2007
- Table 71 Forecast Sales of NH Beverages by Subsector: Value 2007-2012
- Table 72 Forecast Sales of NH Beverages by Subsector: % Value Growth 2007-2012
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Sector Data
- Table 73 Sales of Food Intolerance Products by Subsector: Value 2002-2007
- Table 74 Sales of Food Intolerance Products by Subsector: % Value Growth 2002-2007
- Table 75 Food Intolerance Products Company Shares 2005-2007
- Table 76 Food Intolerance Products Brand Shares 2005-2007
- Table 77 Forecast Sales of Food Intolerance Products by Subsector: Value 2007-2012
- Table 78 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2007-2012