Vitamins and Dietary Supplements in New Zealand

Publication Date	May 2009
Publisher	Euromonitor
Product Type	Report
Pages	39
ISBN Number	not applicable
Product Code	EUR00136

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Summary

Euromonitor International's Vitamins and Dietary Supplements in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage:

vitamins, dietary supplements, tonics and bottled nutritive drinks, child-specific vitamins and dietary supplements

Data coverage:

market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

Get a detailed picture of the vitamins and dietary supplements industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning

Content

Vitamins and Dietary Supplements in New Zealand
Euromonitor International
May 2009
List of Contents and Tables
- Executive Summary
- Slight Growth for OTC
- Smoking Continues Downward Trend
- Multinationals Continue To Take Top Spots
- Chemists/pharmacies Channel Bounces Back
- Gradual Growth Forecast
- Key Trends and Developments
- Leveraging Brand Power
- Herbal Remedies Grow Stronger
- Further Product Segmentation
- Multinationals Remain Strong
- Pharmacy Outlets Expand
- Market Indicators
- Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
- Table 2 Life Expectancy at Birth 2003-2008
- Market Data
- Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
- Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
- Table 5 OTC Healthcare Company Shares by Value 2004-2008
- Table 6 OTC Healthcare Brand Shares by Value 2005-2008
- Table 7 Penetration of Private Label by Sector 2003-2008
- Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
- Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
- Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
- Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
Appendix
- OTC Registration and Classification
- Vitamins & Dietary Supplements Registration and Classification
- Self-medication and Preventative Medicine
- Generics
- Switches
Summary 1 OTC Healthcare Switches 2005-2007
- Definitions
Summary 2 Research Sources
- Comvita New Zealand Ltd
- Strategic Direction
- Key Facts
Summary 3 Comvita Ltd: Key Facts
- Company Background
- Production
- Competitive Positioning
Summary 4 Comvita Limited: Competitive Position 2008
- Douglas Pharmaceuticals Ltd
- Strategic Direction
- Key Facts
Summary 5 Douglas Pharmaceuticals Ltd: Key Facts
- Company Background
- Production
- Competitive Positioning
Summary 6 Douglas Pharmaceuticals Ltd: Competitive Position 2008
- Nutra-life Health & Fitness (nz) Ltd
- Strategic Direction
- Key Facts
Summary 7 Nutra-Life Health & Fitness (NZ) Ltd: Key Facts
- Company Background
- Production
- Competitive Positioning
Summary 8 Nutra-Life Health & Fitness (NZ) Ltd: Competitive Position 2008
- Pacific Pharmaceuticals Ltd
- Strategic Direction
- Key Facts
Summary 9 Pacific Pharmaceuticals Ltd: Key Facts
- Company Background
- Production
- Competitive Positioning
Summary 10 Pacific Pharmaceuticals Ltd: Competitive Position 2008
- Psm Healthcare Ltd
- Strategic Direction
- Key Facts
Summary 11 PSM Healthcare Ltd: Key Facts
- Company Background
- Production
- Competitive Positioning
Summary 12 PSM Healthcare Ltd: Competitive Position 2008
- Headlines
- Trends - Vitamins
- Trends - Dietary Supplements
- Competitive Landscape
- Prospects
- Sector Data
- Table 12 Dietary Supplements: Brand Ranking by Positioning 2008 Low Calorie Carbonates by Niche
- Table 13 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
- Table 14 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
- Table 15 Folic Acid v Other B Vitamins 2004-2008
- Table 16 Dietary Supplements by Positioning 2006-2008
- Table 17 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
- Table 18 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
- Table 19 Vitamins Brand Shares by Value 2005-2008
- Table 20 Dietary Supplements Brand Shares by Value 2005-2008
- Table 21 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
- Table 22 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013