Vitamins and Dietary Supplements in Norway

Publication Date	June 2009
Publisher	Euromonitor
Product Type	Report
Pages	46
ISBN Number	not applicable
Product Code	EUR00234

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Summary

Euromonitor International's Vitamins and Dietary Supplements in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage:

vitamins, dietary supplements, tonics and bottled nutritive drinks, child-specific vitamins and dietary supplements

Data coverage:

market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

Get a detailed picture of the vitamins and dietary supplements industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning

Content

Vitamins and Dietary Supplements in Norway
Euromonitor International
June 2009
List of Contents and Tables
- Executive Summary
- OTC Healthcare Market Characterised by Preventative and Simple Remedies
- Marketing Plays Critical Role in Selling Products
- Fragmentation Characterises Competitive Environment
- Pharmacies Develop Loyal and Satisfied Customer Base
- Moderate Growth Predicted Over Forecast Period
- Key Trends and Developments
- Brand Dynamics Become More Important
- Pharmacies Have Loyal and Satisfied Customers
- Debate Continues Regarding Price Sensitivity of OTC Healthcare Products
- Norwegians More Open To Self-medication
- Online Shopping on the Horizon
- Market Indicators
- Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
- Table 2 Life Expectancy at Birth 2003-2008
- Market Data
- Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
- Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
- Table 5 OTC Healthcare Company Shares by Value 2004-2008
- Table 6 OTC Healthcare Brand Shares by Value 2005-2008
- Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
- Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
- Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
- Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
Appendix
- OTC Registration and Classification
- De-listing Or De-reimbursement
- Advertising
- Packaging and Labelling
- Distribution
- Vitamins & Dietary Supplements Registration and Classification
- Self-medication and Preventative Medicine
- Generics
- Switches
Summary 1 OTC Healthcare Switches 2006-2008
- Definitions
Summary 2 Research Sources
- Axellus As
- Strategic Direction
- Key Facts
Summary 3 Axellus AS : Key Facts
Summary 4 Axellus AS: Operational Indicators
- Company Background
- Production
Summary 5 Axellus AS: Production Statistics 2007
- Competitive Positioning
Summary 6 Axellus AS: Competitive Position 2008
- Brynild Gruppen As
- Strategic Direction
- Key Facts
Summary 7 Brynild Gruppen AS: Key Facts
Summary 8 Brynild Gruppen AS: Operational Indicators
- Company Background
- Production
- Competitive Positioning
Summary 9 Brynild Gruppen AS : Competitive Position 2008
- Midelfart Sonesson As
- Strategic Direction
- Key Facts
Summary 10 Midelfart Sonesson AS: Key Facts
Summary 11 Midelfart Sonesson AS: Operational Indicators
- Company Background
- Competitive Positioning
Summary 12 Midelfart Sonesson AS: Competitive Position 2008
- Nycomed Pharma As
- Strategic Direction
- Key Facts
Summary 13 Nycomed Pharma AS: Key Facts
Summary 14 Nycomed Pharma AS: Operational Indicators
- Company Background
- Production
Summary 15 Nycomed Pharma AS: Production Statistics 2007
- Competitive Positioning
Summary 16 Nycomed Pharma AS: Competitive Position 2008
- Weifa As
- Strategic Direction
- Key Facts
Summary 17 Weifa AS: Key Facts
Summary 18 Weifa AS: Operational Indicators
- Company Background
- Production
Summary 19 Weifa AS: Production Statistics 2007
- Competitive Positioning
Summary 20 Weifa AS: Competitive Position 2008
- Headlines
- Trends - Vitamins and Dietary Supplements
- Table 11 Penetration of Vitamins (Pills and Liquid Formats), Cod Liver Oil and Natural Remedies for Total Population
- Table 12 High Frequency Users (More Than Five Times Weekly) of Vitamins (Pills and Liquid Formats), Cod Liver Oil and Natural Remedies by Age Group abl
- Trends - Vitamins
- Trends - Dietary Supplements
- Competitive Landscape
- Prospects
- Sector Data
- Table 13 Dietary Supplements: Brand Ranking by Positioning
- Sector Data
- Table 14 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
- Table 15 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
- Table 16 Folic Acid v Other B Vitamins 2004-2008
- Table 17 Dietary Supplements by Positioning 2006-2008
- Table 18 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
- Table 19 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
- Table 20 Vitamins Brand Shares by Value 2005-2008
- Table 21 Dietary Supplements Brand Shares by Value 2005-2008
- Table 22 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
- Table 23 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013